Have you ever played chess or checkers against a computer? If you have, news flash – you’ve watched artificial intelligence at work. But what if the computer could get better at the game on its own just by playing more and analyzing its mistakes? That’s the power of machine learning, a type of AI that lets computers learn and improve from experience.

In fact, machine learning is becoming increasingly important in our daily lives. According to a report by Statista, revenues from the global market for AI software are expected to reach 126 billion by 2025, up from just 10.1 billion in 2018. From personalized recommendations on Netflix to self-driving cars, machine learning is powering some of the most innovative and exciting technologies of our time.

But how does it all work? In this article, we’ll dive into the concepts of machine learning and explore how it’s changing the way we interact with technology.

What is Machine Learning?

Machine learning is a subset of artificial intelligence (AI) that focuses on building algorithms that can learn from data and then make predictions or decisions and recognize patterns. Essentially, it’s all about creating computer programs that can adapt and improve on their own without being explicitly programmed for every possible scenario.

It’s like teaching a computer to see the world through a different lens. From the data, the machine identifies patterns and relationships within it. Based on these patterns, the algorithm can make predictions or decisions about new data it hasn’t seen before.

Because of these qualities, machine learning has plenty of practical applications. We can train computers to make decisions, recognize speech, and even generate art. We can use it in fraud detection in financial transactions or to improve healthcare outcomes through personalized medicine.

Machine learning also plays a large role in fields like computer vision, natural language processing, and robotics, as they require the ability to recognize patterns and make predictions to complete various tasks.

Concepts of Machine Learning

Machine learning might seem magical, but the concepts of machine learning are complex, with many layers of algorithms and techniques working together to get to an end goal.

From supervised and unsupervised learning to deep neural networks and reinforcement learning, there are many base concepts to understand before diving into the world of machine learning. Get ready to explore some machine learning basics!

Supervised Learning

Supervised learning involves training the algorithm to recognize patterns or make predictions using labeled data.

  • Classification: Classification is quite straightforward, evident by its name. Its goal is to predict which category or class new data belongs to based on existing data.
  • Logistic Regression: Logistic regression aims to predict a binary outcome (i.e., yes or no) based on one or more input variables.
  • Support Vector Machines: Support Vector Machines (SVMs) find the best way to separate data points into different categories or classes based on their features or attributes.
  • Decision Trees: Decision trees make decisions by dividing data into smaller and smaller subsets from a number of binary decisions. You can think of it like a game of 20 questions where you’re narrowing things down.
  • Naive Bayes: Naive Bayes uses Bayes’ theorem to predict how likely it is to end up with a certain result when different input variables are present or absent.

Regression

Regression is a type of machine learning that helps us predict numerical values, like prices or temperatures, based on other data that we have. It looks for patterns in the data to create a mathematical model that can estimate the value we are looking for.

  • Linear Regression: Linear regression helps us predict numerical values by fitting a straight line to the data.
  • Polynomial Regression: Polynomial regression is similar to linear regression, but instead of fitting a straight line to the data, it fits a curved line (a polynomial) to capture more complex relationships between the variables. Linear regression might be used to predict someone’s salary based on their years of experience, while polynomial regression could be used to predict how fast a car will go based on its engine size.
  • Support Vector Regression: Support vector regression finds the best fitting line to the data while minimizing errors and avoiding overfitting (becoming too attuned to the existing data).
  • Decision Tree Regression: Decision tree regression uses a tree-like template to make predictions out of a series of decision rules, where each branch represents a decision, and each leaf node represents a prediction.

Unsupervised Learning

Unsupervised learning is where the computer algorithm is given a bunch of data with no labels and has to find patterns or groupings on its own, allowing for discovering hidden insights and relationships.

  • Clustering: Clustering groups similar data points together based on their features.
  • K-Means: K-Means is a popular clustering algorithm that separates the data into a predetermined number of clusters by finding the average of each group.
  • Hierarchical Clustering: Hierarchical clustering is another way of grouping that creates a hierarchy of clusters by either merging smaller clusters into larger ones (agglomerative) or dividing larger clusters into smaller ones (divisive).
  • Expectation Maximization: Expectation maximization is quite self-explanatory. It’s a way to find patterns in data that aren’t clearly grouped together by guessing what might be there and refining the guesses over time.
  • Association Rule Learning: Association Rule Learning looks to find interesting connections between things in large sets of data, like discovering that people who buy plant pots often also buy juice.
  • Apriori: Apriori is an algorithm for association rule learning that finds frequent itemsets (groups of items that appear together often) and makes rules that describe the relationships between them.
  • Eclat: Eclat is similar to apriori, but it works by first finding which things appear together most often and then finding frequent itemsets out of those. It’s a method that works better for larger datasets.

Reinforcement Learning

Reinforcement learning is like teaching a computer to play a game by letting it try different actions and rewarding it when it does something good so it learns how to maximize its score over time.

  • Q-Learning: Q-Learning helps computers learn how to take actions in an environment by assigning values to each possible action and using those values to make decisions.
  • SARSA: SARSA is similar to Q-Learning but takes into account the current state of the environment, making it more useful in situations where actions have immediate consequences.
  • DDPG (Deep Deterministic Policy Gradient): DDPG is a more advanced type of reinforcement learning that uses neural networks to learn policies for continuous control tasks, like robotic movement, by mapping what it sees to its next action.

Deep Learning Algorithms

Deep Learning is a powerful type of machine learning that’s inspired by how the human brain works, using artificial neural networks to learn and make decisions from vast amounts of data.

It’s more complex than other types of machine learning because it involves many layers of connections that can learn to recognize complex patterns and relationships in data.

  • Neural Networks: Neural networks mimic the structure and function of the human brain, allowing them to learn from and make predictions about complex data.
  • Convolutional Neural Networks: Convolutional neural networks are particularly good at image recognition, using specialized layers to detect features like edges, textures, and shapes.
  • Recurrent Neural Networks: Recurrent neural networks are known to be good at processing sequential data, like language or music, by keeping track of previous inputs and using that information to make better predictions.
  • Generative Adversarial Networks: Generative adversarial networks can generate new, original data by pitting two networks against each other. One tries to create fake data, and the other tries to spot the fakes until the generator network gets really good at making convincing fakes.

Conclusion

As we’ve learned, machine learning is a powerful tool that can help computers learn from data and make predictions, recognize patterns, and even create new things.

With basic concepts like supervised and unsupervised learning, regression and clustering, and advanced techniques like deep learning and neural networks, the possibilities for what we can achieve with machine learning are endless.

So whether you’re new to the subject or deeper down the iceberg, there’s always something new to learn in the exciting field of machine learning!

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By Stephanie Mullins

Many people love to read the stories of successful business school graduates to see what they’ve achieved using the lessons, insights and connections from the programmes they’ve studied. We speak to one alumnus, Riccardo Ocleppo, who studied at top business schools including London Business School (LBS) and INSEAD, about the education institution called OPIT which he created after business school.

Please introduce yourself and your career to date. 

I am the founder of OPIT — Open Institute of Technology, a fully accredited Higher Education Institution (HEI) under the European Qualification Framework (EQF) by the MFHEA Authority. OPIT also partners with WES (World Education Services), a trusted non-profit providing verified education credential assessments (ECA) in the US and Canada for foreign degrees and certificates.  

Prior to founding OPIT, I established Docsity, a global community boasting 15 million registered university students worldwide and partnerships with over 250 Universities and Business Schools. My academic background includes an MSc in Electronics from Politecnico di Torino and an MSc in Management from London Business School. 

Why did you decide to create OPIT Open Institute of Technology? 

Higher education has a profound impact on people’s futures. Through quality higher education, people can aspire to a better and more fulfilling future.  

The mission behind OPIT is to democratise access to high-quality higher education in the fields that will be in high demand in the coming decades: Computer Science, Artificial Intelligence, Data Science, Cybersecurity, and Digital Innovation. 

Since launching my first company in the education field, I’ve engaged with countless students, partnered with hundreds of universities, and collaborated with professors and companies. Through these interactions, I’ve observed a gap between traditional university curricula and the skills demanded by today’s job market, particularly in Computer Science and Technology. 

I founded OPIT to bridge this gap by modernising education, making it affordable, and enhancing the digital learning experience. By collaborating with international professors and forging solid relationships with global companies, we are creating a dynamic online community and developing high-quality digital learning content. This approach ensures our students benefit from a flexible, cutting-edge, and stress-free learning environment. 

Why do you think an education in tech is relevant in today’s business landscape?

As depicted by the World Economic Forum’s “Future of Jobs 2023” report, the demand for skilled tech professionals remains (and will remain) robust across industries, driven by the critical role of advanced technologies in business success. 

Today’s companies require individuals who can innovate and execute complex solutions. A degree in fields like computer science, cybersecurity, data science, digital business or AI equips graduates with essential skills to thrive in this dynamic industry. 

According to the International Monetary Fund (IMF), the global tech talent shortage will exceed 85 million workers by 2030. The Korn Ferry Institute warns that this gap could result in hundreds of billions in lost revenue across the US, Europe, and Asia.  

To address this challenge, OPIT aims to democratise access to technology education. Our competency-based and applied approach, coupled with a flexible online learning experience, empowers students to progress at their own pace, demonstrating their skills as they advance.  

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The European: Balancing AI’s Market Research Potential
OPIT - Open Institute of Technology
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Jul 17, 2024 3 min read

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With careful planning, ethical considerations, and ensuring human oversight is maintained, AI can have huge market research benefits, says Lorenzo Livi of the Open Institute of Technology.

By Lorenzo Livi

To market well, you need to get something interesting in front of those who are interested. That takes a lot of thinking, a lot of work, and a whole bunch of research. But what if the bulk of that thinking, work and research could be done for you? What would that mean for marketing as an industry, and market research specifically?

With the recent explosion of AI onto the world stage, big changes are coming in the marketing industry. But will AI be able to do market research as successfully? Simply, the answer is yes. A big, fat, resounding yes. In fact, AI has the potential to revolutionise market research.

Ensuring that people have a clear understanding of what exactly AI is is crucial, given its seismic effect on our world. Common questions that even occur amongst people at the forefront of marketing, such as, “Who invented AI?” or, “Where is the main AI system located?” highlight a widespread misunderstanding about the nature of AI.

As for the notion of a central “main thing” running AI, it’s essential to clarify that AI systems exist in various forms and locations. AI algorithms and models can run on individual computers, servers, or even specialized hardware designed for AI processing, commonly referred to as AI chips. These systems can be distributed across multiple locations, including data centres, cloud platforms, and edge devices. They can also be used anywhere, so long as you have a compatible device and an internet connection.

While the concept of AI may seem abstract or mysterious to some, it’s important to approach it with a clear understanding of its principles and applications. By promoting education and awareness about AI, we can dispel misconceptions and facilitate meaningful conversations about its role in society.

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