Bachelor's Degree (BSc) in Digital Business

Study level Undergraduate
Credits 180 ECTS
Duration 6 terms
Location Online / Fully remote
NEXT INTAKE September 2024
Language English
TUITION FEE €2250/term
Accreditation Pending >

Overview
Career Outlook
Certifications
Syllabus
Accreditation
Fees & Admissions
Contacts

Overview

As emerging technologies reshape traditional roles, certain jobs may vanish, but numerous new opportunities will arise. Predicting digital technologies as 'net job creators' in the next five years, OPIT's BSc in Digital Business equips students to merge business acumen with digital fluency, bridging the strategy-execution gap in the evolving digital age.

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EU accredited Institution

Tutors available on a daily basis

Recorded and live content

Professional certifications (Google, Microsoft, AWS)

Progressive assessments (no final exams)

Regular and Fast-track option (3 vs 2-years)

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Career Outlook

Whether you are a working professional who wants to reskill or a high-school graduate who seeks a future career in the Digital Business field, this program is right for you. Career prospects:

Corporate Innovation Specialist
Digital Business Consultant
Digital Marketing Specialist:
Digital Product Specialist
Digital Transformation Specialist
eCommerce Manager
Growth Marketer & Hacker
IT Business Analyst
Software Project Manager

Certifications

In courses like Cloud Computing and Project Management, we align with industry-recognized certifications

Entry requirements

Whether you have high school qualifications or you are already working, you can attend our valuable degree that will help move your career forward.

Higher Secondary School Leaving Certificate

We accept qualifications from around the world

English proficiency as B2-level certificate or equivalent

If you don't have an English certificate, try our test

Credit transfer of previous study and work experience

Our admission team will support you in the process

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Syllabus

The Bachelor’s is structured with 5 Terms of courses and 1 final Term for the dissertation/project. In Term 5, you have 3 compulsory modules in Digital Business and can then pick 2 elective courses out of 9 based on your interests.

Every Term lasts 13 weeks:

Fall term from mid-late September to mid-December
Winter term from late January to late April
Summer term (only for fast-track option) from mid-May to August

First Term
Second Term
Third Term
Fourth Term
Fifth Term
Sixth Term

First Term

Business Fundamentals

In this course, students will delve into essential business dynamics, from corporate strategy to market management. Explore financial basics, growth strategies, and market analysis techniques. Differentiate between business and consumer markets, grasping core marketing principles. Gain insights into the business world's overview, sectors, and societal impact. Embrace digital business through a concise study of branding and the marketing mix.

Managerial Economics

In this module, students will gain a profound understanding of economic principles and their application in managerial decision-making. Explore fundamental concepts, such as scarcity, opportunity cost, demand, supply, and equilibrium. Develop analytical tools for strategic decision-making in digital economies. Delve into market structures, elasticity, production, cost analysis, accounting, profit maximization, pricing strategies, risk, uncertainty, game theory, and applied analysis. Particular focus on characteristics unique to digital economies.

Computer Architectures

The Computer Architectures module introduces students to how a basic computer works. It starts by introducing the traditional Von-Neumann Architecture. It then goes on to explore the movement of data within a machine, from secondary to primary storage. The module then focuses on the central processing unit (CPU) and its various constituents. Once the high-level concepts are dealt with, the focus moves to a granular level and examines the fetch-decode-execute cycle and the peculiarities of different processor families. Students will also explore how data is stored as bits, bytes, words, and how to convert between different representations as well as how to use Hamming codes and the various components of computer logic.

Programming Principles

The Programming Principles module is intended as the first introductory course to programming. The module will introduce students to the inner workings of a computer and introduce them to fundamental programming concepts such as assigning and manipulating variables, using conditional statements, looping and iterations, using more complex data types and data structures, and creating simple functions. Students will also be guided to identify and solve syntactical or logical problems, how to use libraries, and learn techniques to create efficient and effective code.

ICT Fundamentals

This foundation course is designed to help students understand the basic principles of problem-solving, digital devices, and software development, and to take a hands-on approach to computing. Topics covered include, among others, computational thinking, algorithms, data structures, language translators, interpreters and compilers, IT project management methodologies, computer networks, cloud computing, and future directions in Computer Science and Information Technology. After completing the module, students will be equipped to take on a variety of ICT-related tasks to be applied in a variety of daily settings.

Second Term

Digital Business Models

This module engages students in the world of digital business models, covering traditional vs. digital models, including various types such as E-commerce and Subscription-Based. Using the Digital Business Model Canvas, students will analyze, innovate, and consider ethical and sustainable practices. The module concludes with insights into future trends and potential disruptions.

Organizational Behavior

This course explores Organizational Behavior, unraveling the complexities of individual and group dynamics and examining historical and contemporary organizational models. It addresses leadership ethics, organizational change, and the strategic impact of culture. Students develop essential skills in people management, leadership, decision-making, and fostering inclusive organizational cultures to navigate the complexities of modern workplaces effectively.

Project Management and QA

The Project Management and Quality Assurance module provides students with an overview of different projects and their backgrounds, as well as a discussion on the organisation's culture and how this affects the successful completion or otherwise of a project. To manage the project, students must identify the project boundaries, ensure resources are available and organise them for efficient implementation, and define a governance and organisational set-up. Project reporting should be in place throughout the project based on expected milestones. Project management involves preparing quality plans, estimating resources, drawing responsibility charts, using control cubes, s-curves, bar charts, networks, and other planning methods, and executing the project effectively and efficiently. Students must also set up robust processes to ensure they reach goals, such as work approvals, allocation of resources, team management, progress measurement, forecasting, and project completion.

Web Development

The Web Development module is intended to give students a basic understanding of how the web works by introducing core web programming principles and presenting the opportunities and challenges of these web-based technologies. It begins by introducing the fundamentals of the Hypertext Transfer Protocol (HTTP) and then shifts to the browser, its anatomy, and its role in client-side architecture. Students will be introduced to markup languages such as HTML, CSS, and JavaScript, as well as server-side scripting, document tree manipulation, and Web debugging techniques and tools. Most of the technologies in this module are based upon official standards issued by the World Wide Web (W3C) consortium.

Elements of Data Structures and Algorithms

This course explores algorithm analysis, C++ data structures, and their practical use. Students gain a strong foundation in algorithmic analysis, proficiency in implementing diverse data structures using C++, and the ability to design and analyze algorithms effectively. Topics include algorithm analysis, introduction to C++, and case studies on time and space complexity.

Third Term

Business Strategy

The Business Strategy module is designed to provide students with a comprehensive understanding of the critical concepts and frameworks for developing effective business strategies in the digital age. Students will learn how to assess the competitive environment and develop a competitive strategy to gain a competitive advantage. They will also learn the importance of developing a digital business model and implementing a digital marketing plan to drive customer acquisition and retention. By the end of the course, students will be equipped with the skills and knowledge necessary to develop and implement effective business strategies in the digital world.

Digital Analytics and Metrics

This module equips students with digital analytics skills, enabling them to leverage data-driven insights for informed decision-making. Covering marketing analytics, customer journey mapping, data-driven decision-making, conversion rate optimization, segmentation, targeting, and various analytics tools, the course emphasizes practical exercises and case studies. Students also explore emerging trends in the dynamic field of digital analytics.

Cloud Computing Infrastructure

The Cloud Computing Infrastructure module aims to help students understand the growing needs for computing resources and how they can be addressed using remote computing architectures. The module will highlight the fundamental concepts behind clouds (such as virtualization, infrastructure as a service, Platform as a Service, Hybrid Models, and others) This will ensure that students decide on the best computing paradigm to use while addressing problems in the real-world applications. Additionally, it explores the logistics of establishing a true cloud environment using Microsoft Azure as a case study. Students will also be exposed to various cloud components for networking, storage (blob/file/queues), databases (SQL/NoSQL), web/mobile services, IOT and finally managing and orchestrating cloud solutions via monitoring and metrics. The business implications of employing a cloud system will also be covered.

Programming Paradigms

Students will need to understand programming paradigms as they will face different languages throughout their careers. The module will start by giving them a historical perspective and then go on to discuss each paradigm's strengths, weaknesses, and differences. Through the module, students will understand the programming languages' underlying principles and their various features. Students will be exposed to the following paradigms: Imperative, Object-Oriented, Functional (using Python/Java), and Parallel/Concurrent. The focus of the course will be on the Object-Oriented paradigm. The ultimate aim of this module is to strengthen students' understanding of object-oriented programming and provide a more comprehensive understanding of various paradigms. This will enable them to develop larger and more complex software projects.

Introduction to Artificial Intelligence

AI is the most important technology of the decade and this module introduces students to the fundamental concepts and how to use AI tools. It covers topics such as the Python programming language, knowledge representation, problem-solving, decision-making, natural language processing, intelligent agents, robotics, AI ethics, and the future of AI. By the end of the module, students will be in a better position to understand when and how to use AI.

Fourth Term

Entrepreneurship and Finance for the Digital Economy

This course equips individuals, from aspiring entrepreneurs to seasoned finance professionals, with essential tools and insights. Covering global business evaluation, financial principles, digital business planning, digital currencies, and funding sources, it acts as a guiding compass in deciphering market trends and securing funding in the digital ecosystem. Participants gain practical wisdom for navigating the intricate dynamics of the digital era.

Digital Marketing

The Digital Marketing module provides students with a critical understanding of the key concepts, fundamentals, and challenges of online marketing. It explores the impact of the internet on the traditional marketing mix, examines the key ingredients of the online micro and macro environments, and delves into analysing consumer behaviors and how they respond to social media strategies. Students will also learn to use multiple best practices to facilitate electronic commerce using media channels such as affiliate marketing, search engine optimization, and web public relations.

Soft Skills and Critical Thinking

This course shapes essential soft skills for professional success and nurtures critical thinking. Covering communication, emotional intelligence, leadership, problem-solving, decision-making, time management, adaptability, stress management, networking, cross-cultural communication, negotiations, design thinking, presentation skills, crisis management, and professional etiquette, it equips learners with a comprehensive toolkit for thriving in diverse professional settings, fostering confidence and innovation in facing challenges.

Introduction to Machine Learning

The Introduction to Machine Learning module will help students gain a multi-disciplinary overview of the field using elements from computation, statistics, and machine learning. It will cover the basic steps of a machine learning project, such as Introduction to the Python programing language, Numpy library for manipulating multidimensional arrays, data-driven modeling paradigm, data preprocessing and visualisation, model complexity and cross-validation, and simple models for classification, regression, and clustering. The module will stress the use of jupyter notebooks for developing code for machine learning projects and writing reports.

Introduction to Computer Security

This module will cover the main issues surrounding cyber security, such as cryptography and key management, user authentication and identity management, secure operating systems, network security, privacy, anonymity, and censorship, and the EU-GDPR. The module will cover the core principles and analyse the implications and trade-offs of different methodologies and also how they are evolving with the deployment of emerging technologies.

Fifth Term

Digital Platforms and Ecosystems

This module explores the transformative power of digital platforms and ecosystems, preparing professionals and entrepreneurs to navigate and leverage these interconnected landscapes. Through theoretical frameworks and real-world case studies, students gain strategies to drive innovation, value creation, and successful management of digital platforms and ecosystems. Topics include business models, community building, crowd dynamics, and fostering innovation through platforms.

Digital Product Management

This course covers essential skills of Digital Product Management through theoretical knowledge, practical case studies, and hands-on exercises. Topics include the role of a Digital Product Manager, product lifecycle, strategy, idea generation, validation, user-centric design, OKRs, data-driven management, and marketing digital products. Participants gain insights and strategies to excel in effectively managing digital products throughout their lifecycle.

Digital Transformation Management

This course equips participants to lead digital transformation effectively. Integrating theoretical frameworks with real-world case studies, students develop expertise in strategic planning, leadership, change management, and successful digital technology implementation. The curriculum addresses challenges, risks, and cybersecurity threats, and offers insights through diverse case studies, fostering a comprehensive understanding of both successful and unsuccessful real-world applications.

Cybersecurity [Elective]

The Cybersecurity elective covers three main aspects: security, compliance, and identity fundamentals across cloud-based systems. It will use cloud services such as Microsoft Azure to ground the theoretical aspects into real-life applications, and students will explore security methodologies, concepts and compliance principles. They will then proceed to identify principles, concepts and types, and analyse the security aspects of various systems by looking into the security management capabilities of cloud platforms. Finally, students will examine information protection risks and data lifecycle management capabilities in cloud deployments. Through this module, students will gain a good knowledge of security, compliance and identity, and will be able to try out these concepts in real-life.

Cloud Adoption Frameworks [Elective]

This module provides a comprehensive understanding of strategies, best practices, and governance for transitioning organizations to cloud solutions. Covering stages from motivation to implementation, it emphasizes developing robust cloud strategies aligned with business objectives. Topics include the Cloud Adoption Framework overview, strategy development, best practices, governance, and managing and optimizing cloud solutions, with practical application through case study workshops and simulations.

Leadership and Business Development for the Metaverse [Elective]

This elective course offers an in-depth exploration of the transformative metaverse landscape, analyzing its profound influence on business strategies, leadership, and consumer interactions. Delving into the historical evolution of virtual reality in business contexts, this course comprehensively explores emerging metaverse realms, covering topics such as digital worlds, NFTs, cryptocurrencies, business models, leadership strategies, consumer trends, and legal considerations, shaping a holistic understanding of this evolving digital domain.

Advanced Digital Marketing [Elective]

In this module, students delve into a spectrum of strategies, ranging from SEO to AI-powered personalized marketing. Immerse yourself in the realms of social media, data-driven decision-making, and crisis management. Acquire proficiency in e-commerce optimization, PPC, and beyond. Enhance your skills through industry presentations and real-world challenges, guaranteeing success in the competitive digital landscape.

Business Intelligence and Decision Making [Elective]

The course highlights the pivotal role of Business Intelligence (BI) in data-driven decision-making within organizations. Emphasizing strategies for data curation, integration, and analysis, the curriculum explores data warehouse architecture, storage solutions, and effective BI implementation. Topics encompass visualization techniques, KPI implementation for performance monitoring, and leveraging data insights through scenario analysis. Students also familiarize themselves with popular BI tools and real-world applications, addressing ethical considerations in data handling.

Blockchain for Business [Elective]

This course provides a comprehensive exploration of blockchain technology and its transformative impact on business practices. Covering fundamental concepts, decentralized nature, and reshaping processes, participants delve into various blockchain types and consensus algorithms. The curriculum explores smart contracts, Decentralized Applications (DApps), real-world use cases, security measures, legal implications, and enterprise-grade platforms. Discussions include integration strategies, governance models, scalability challenges, and solutions for broader adoption in business contexts.

FinOps [Elective]

This course provides a comprehensive understanding of Financial Operations (FinOps) principles, essential for effective cloud financial resource management. Participants explore strategies to optimize costs, allocate expenditures, and implement financial controls for budgeting and compliance in cloud environments. Topics cover resource optimization, right-sizing, leveraging reporting tools, and analytics for insights into cloud spending. Emphasis is on practical application in real-world scenarios and collaboration strategies to align cloud spending with business objectives, integrating FinOps seamlessly into organizational operations.

AI-Driven Software Development [Elective]

This course explores the transformative impact of Artificial Intelligence (AI) on software development. Participants delve into generative models, foundational in AI, understanding their role in software creation, improvement, and debugging. The curriculum blends theoretical concepts and practical applications, providing insights into leveraging Deep Learning techniques for generative models, specifically in Natural Language Processing (NLP). Topics include Generative Models, Deep Learning for NLP, Software Creation and Improvement, Debugging, and AI-Driven Testing.

E-Commerce Management [Elective]

This comprehensive E-Commerce course provides a holistic understanding of foundational principles and advanced strategies for sustainable growth. Participants explore various dimensions, from business models to platforms, user experience, KPIs, security, and international aspects. The curriculum also covers AI-based recommender systems, legal and ethical considerations, and future trends in E-Commerce.

Sixth Term

Dissertation

The final-year thesis is the most significant assignment given to students during their degree program since it consolidates abilities and gets them ready for subsequent assignments. The thesis is the most challenging project offered to students and calls for a full term of planning and rigorous effort. The supervisor's role is to mentor the student, and the work's quality should answer a particular research topic in depth. Internships with corporate partners can be available to students as a means of employment while they finish their thesis. The student presents their work and responds to queries as they deliver their thesis before a committee.

EU Accredited

OPIT is a fully accredited Higher Education Institution under the European Qualification Framework (EQF) and the MFHEA Authority (Malta Qualification Framework – MQF – License number n.005-2023). As such, OPIT’s accredited programs have full legal value in Europe and are professionally recognized by employers.

*This Program is under accreditation

Value for money

Thanks to several funding options, our fees start at an affordable rate per term. Plus, online learning will save you money as you won't need to relocate to pursue your degree

Fully inclusive

Our course fees are all-inclusive, with no hidden charges

Scholarships & Funding

We have different financing options to fund your degree

Credit Transfer Policy

Bachelor Fees

€2250/term

€2167/term*

*Early bird discount of €500 on the total fee if you register your interest by March 15 2024
Different payment plans available
10% discount on the total fee if you pay upfront (not cumulative with the early bird)

Top-notch academic leaders

Our selection process focused on recruiting Professors with great academic experience, a strong knowledge of today's Computer Science, and a hands-on teaching approach.

Francesco Derchi Professor @ EHL, Board @ Arsène Lippens, Course Director @ Harvard Business Review

Chloé Ipert Head of Research @ Exponential View, Former Manager and Researcher @ ESCP Europe

Matthew Jelavic CEO @ CIM | Chartered Managers Canada, President @ Strategy One Consulting Inc., Professor @ Durham College

Lokesh Vij Software Engineer @ Symantec, Part-Time Faculty @ Seneca College

By designing our degrees from scratch we redefined the learning experience in a way that both the academic and professional worlds require today.

Prof. Francesco Profumo OPIT Head of Institution
Former Minister of Education in Italy

Meet our Faculty

Frequently Asked Questions

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How does online learning work at OPIT?

OPIT’s online learning methodology consists of the following components: high-quality asynchronous content, live sessions with the lecturers, always-available teaching assistants and tools to interact with the class.

Asynchronous content consists of video lectures, interactive learning material, slides, and documents, as well as online coding software and simulations. You can access the materials 24/7 on a mobile APP or PC, via our online learning platform Canvas. That way you can fit learning around your own schedule.

Live lessons, instead, are where you can connect directly with the rest of the class and with the lecturers. Case studies, practical exercises, guest speakers, and other activities will all be covered by the lecturers here. Each and every session will also be recorded and made accessible on Canvas.

Additionally, you will have access to Teaching Assistants on a daily basis and will be able to communicate with other students and your instructors via Canvas and the internal chat.

What type of courses does OPIT offer?

Are the OPIT online degrees recognized?

Yes. OPIT – Open Institute of Technology is a fully accredited Online Higher Education Institution under the European Qualification Framework (EQF) and the MFHEA Authority (Malta Qualification Framework – MQF – License number n.005-2023) and thus meets the European standards defined by the Bologna Process.

OPIT degrees and awards, when their accreditation is completed (you can check the status on every program’s page), have full legal value in Europe and are professionally recognized by employers.

As a result, OPIT awards only official degrees.

How can I get support for non-academic concerns?