Data is the digital powerhouse, and data science is the driving force behind it. It’s a tool for uncovering stories hidden in data, predicting the future, and making smart decisions that shape industries. So, what can you do with a data science degree? A whole lot, it turns out. Let’s find out more.

Exploring Career Paths with a Data Science Degree:

The demand for data-savvy professionals is skyrocketing across various sectors. Let’s break down the “who’s who” in data science and see where you could fit in.

  • As a data scientist, you’re at the forefront of unearthing insights from a mass of data. Day to day, you will build predictive models and algorithms and drive strategic decisions.
  • The machine learning engineer role means you develop systems that learn from data and improve themselves without human intervention: smart algorithms that predict user behavior, automate tasks, and even drive cars.
  • Data analysts turn data into easily understandable insights. Their toolkit includes statistical analysis, data visualization, and a knack for spotting trends for informed decision-making.
  • As a business intelligence analyst, you bridge data and strategy to help organizations make smarter decisions through data. This involves analyzing market trends, monitoring competition, and creating dashboards of the company’s performance.

All this is just scratching the surface. When pondering “what jobs can you get with a data science degree,” there’s nearly limitless potential. With a data science degree, you could work anywhere from tech giants and finance firms to healthcare organizations and government agencies. For just a few examples, you could predict the financial trends and outcomes of a healthcare initiative or follow student progress in an educational institution.

Is a Data Science Degree Worth It?

A data science degree opens pathways to various industries, like online marketing, finances, environment, or entertainment. Clearly, data is everywhere, and so is the demand for those who can understand and manipulate it.

With how widely applicable data science is, salary potential is unsurprisingly vast. It’s a field where six-figure salaries are the norm, not the exception. The median annual wage for data scientist is £59,582 per year in London, and around €78,646 in Berlin. And that’s just the median—many data scientists earn significantly more, especially as they gain experience in high-demand areas.

The demand for data professionals is through the roof. Every company tries to become more data-driven and needs people who can analyze, interpret, and leverage data. This demand translates to job security and plenty of opportunities to advance your career.

Personal growth is another massive perk. Data science is in a permanent flux, which means you’re always learning. New programming languages, machine learning algorithms, or ways to visualize data are being introduced to put you on the cutting edge of tech.

Employment for data scientists might soar by 35% from 2022 to 2032, with an average of 17,700 job openings each year, a much faster growth than the average. Salaries range impressively from $95,000 to $250,000 when expressed in USD.

What to Do With a Data Science Degree Beyond Traditional Paths:

Here are some thought-provoking directions for what to do with a data science degree.

Entrepreneurship

Data science acumen can see you launching startups that use big data. Perhaps you could build apps that predict consumer behavior or platforms that personalize education. Your ability to extract insights from data can identify untapped markets or create entirely new service categories.

Consultancy

As a consultant, you can be the beacon of wisdom for businesses across the spectrum. Your know-how could create a more optimal retail supply chain, mitigate financial risks for a bank, or measure the impact of a nonprofit’s programs.

Positions in Non-Tech Industries

Data science is infiltrating every corner of the economy. You can use data to improve manufacturing, make hospital conditions better for patients, optimize crop yields in agriculture, or contribute to saving the environment by following emission trends. Your skills could lead to breakthroughs in sustainability, quality of life, and more.

Cross-Disciplinary

The intersection of data science with other fields opens up exciting new roles. Consider a career as a digital humanities researcher, where you apply data analysis to uncover trends in literature, art, or history. Or perhaps you could become a legal tech consultant who predicts trial outcomes or analyzes legal documents. Data science collaborating with other disciplines can lead to entirely new fields of study.

Navigating the Intersection: Data Science and Cybersecurity

Data science’s knack for sifting through mountains of data to uncover hidden patterns or predict future threats complements cybersecurity’s focus on protecting these insights and the systems that house them. Therefore, you might have a dual focus: using analytical techniques for data security and applying security principles to protect data integrity. The synergy bolsters defense mechanisms and makes data analysis more sophisticated and broader.

OPIT’s Distinctive Educational Offerings

Studying online makes sense – it’s flexible so you can learn at your own pace, and lets you connect with peers and experts from all over the world. It’s also much more accessible and affordable than traditional education. Starting with the Bachelor’s Degree (BSc) in Modern Computer Science, OPIT gives you a solid foundation to make a mark in data science. This program covers the essentials—programming, software development, databases, and cybersecurity. It’s equally valuable to professionals to boost their skills as well as fresh high school graduates who want a future in computer science.

Furthermore, OPIT’s Master’s Degrees (MSc) in Applied Digital Business and Applied Data Science and AI bring together the business and technology of the future now. These programs reveal the symbiosis between tech and business. Students spearhead digital strategies, manage digital products, and navigate digital finance. In an economy increasingly defined by digital interactions, these degrees prepare you to be at the forefront.

OPIT, as your educational partner, combines career-aligned curricula, flexible studying, creative testing, and the chance to connect to top-dog industry experts.

Data Science Is a Door Opener

Let’s recap the question: “Is a data science degree worth it?” With a data science degree from OPIT, the career paths you take are promising, no matter where you go. If your passion lies in crunching numbers to reveal hidden patterns or using insights to drive business strategies, the qualifications can lead you to numerous possibilities.

Think long and hard about your aspirations and interests, and consider how they align with the power of data science. There will never be a dull moment in your data science career, and OPIT’s program is a surefire way to get you there.

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Cyber Threat Landscape 2024: Human-Centric Cyber Threats
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Apr 17, 2024 9 min read

Human-centric cyber threats have long posed a serious issue for organizations. After all, humans are often the weakest link in the cybersecurity chain. Unfortunately, when artificial intelligence came into the mix, it only made these threats even more dangerous.

So, what can be done about these cyber threats now?

That’s precisely what we asked Tom Vazdar, the chair of the Enterprise Cybersecurity Master’s program at the Open Institute of Technology (OPIT), and Venicia Solomons, aka the “Cyber Queen.”

They dedicated a significant portion of their “Cyber Threat Landscape 2024: Navigating New Risks” master class to AI-powered human-centric cyber threats. So, let’s see what these two experts have to say on the topic.

Human-Centric Cyber Threats 101

Before exploring how AI impacted human-centric cyber threats, let’s go back to the basics. What are human-centric cyber threats?

As you might conclude from the name, human-centric cyber threats are cybersecurity risks that exploit human behavior or vulnerabilities (e.g., fear). Even if you haven’t heard of the term “human-centric cyber threats,” you’ve probably heard of (or even experienced) the threats themselves.

The most common of these threats are phishing attacks, which rely on deceptive emails to trick users into revealing confidential information (or clicking on malicious links). The result? Stolen credentials, ransomware infections, and general IT chaos.

How Has AI Impacted Human-Centric Cyber Threats?

AI has infiltrated virtually every cybersecurity sector. Social engineering is no different.

As mentioned, AI has made human-centric cyber threats substantially more dangerous. How? By making them difficult to spot.

In Venicia’s words, AI has allowed “a more personalized and convincing social engineering attack.”

In terms of email phishing, malicious actors use AI to write “beautifully crafted emails,” as Tom puts it. These emails contain no grammatical errors and can mimic the sender’s writing style, making them appear more legitimate and harder to identify as fraudulent.

These highly targeted AI-powered phishing emails are no longer considered “regular” phishing attacks but spear phishing emails, which are significantly more likely to fool their targets.

Unfortunately, it doesn’t stop there.

As AI technology advances, its capabilities go far beyond crafting a simple email. Venicia warns that AI-powered voice technology can even create convincing voice messages or phone calls that sound exactly like a trusted individual, such as a colleague, supervisor, or even the CEO of the company. Obey the instructions from these phone calls, and you’ll likely put your organization in harm’s way.

How to Counter AI-Powered Human-Centric Cyber Threats

Given how advanced human-centric cyber threats have gotten, one logical question arises – how can organizations counter them? Luckily, there are several ways to do this. Some rely on technology to detect and mitigate threats. However, most of them strive to correct what caused the issue in the first place – human behavior.

Enhancing Email Security Measures

The first step in countering the most common human-centric cyber threats is a given for everyone, from individuals to organizations. You must enhance your email security measures.

Tom provides a brief overview of how you can do this.

No. 1 – you need a reliable filtering solution. For Gmail users, there’s already one such solution in place.

No. 2 – organizations should take full advantage of phishing filters. Before, only spam filters existed, so this is a major upgrade in email security.

And No. 3 – you should consider implementing DMARC (Domain-based Message Authentication, Reporting, and Conformance) to prevent email spoofing and phishing attacks.

Keeping Up With System Updates

Another “technical” move you can make to counter AI-powered human-centric cyber threats is to ensure all your systems are regularly updated. Fail to keep up with software updates and patches, and you’re looking at a strong possibility of facing zero-day attacks. Zero-day attacks are particularly dangerous because they exploit vulnerabilities that are unknown to the software vendor, making them difficult to defend against.

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Nurturing a Culture of Skepticism

The key component of the human-centric cyber threats is, in fact, humans. That’s why they should also be the key component in countering these threats.

At an organizational level, numerous steps are needed to minimize the risks of employees falling for these threats. But it all starts with what Tom refers to as a “culture of skepticism.”

Employees should constantly be suspicious of any unsolicited emails, messages, or requests for sensitive information.

They should always ask themselves – who is sending this, and why are they doing so?

This is especially important if the correspondence comes from a seemingly trusted source. As Tom puts it, “Don’t click immediately on a link that somebody sent you because you are familiar with the name.” He labels this as the “Rule No. 1” of cybersecurity awareness.

Growing the Cybersecurity Culture

The ultra-specific culture of skepticism will help create a more security-conscious workforce. But it’s far from enough to make a fundamental change in how employees perceive (and respond to) threats. For that, you need a strong cybersecurity culture.

Tom links this culture to the corporate culture. The organization’s mission, vision, statement of purpose, and values that shape the corporate culture should also be applicable to cybersecurity. Of course, this isn’t something companies can do overnight. They must grow and nurture this culture if they are to see any meaningful results.

According to Tom, it will probably take at least 18 months before these results start to show.

During this time, organizations must work on strengthening the relationships between every department, focusing on the human resources and security sectors. These two sectors should be the ones to primarily grow the cybersecurity culture within the company, as they’re well versed in the two pillars of this culture – human behavior and cybersecurity.

However, this strong interdepartmental relationship is important for another reason.

As Tom puts it, “[As humans], we cannot do anything by ourselves. But as a collective, with the help within the organization, we can.”

Staying Educated

The world of AI and cybersecurity have one thing in common – they never sleep. The only way to keep up with these ever-evolving worlds is to stay educated.

The best practice would be to gain a solid base by completing a comprehensive program, such as OPIT’s Enterprise Cybersecurity Master’s program. Then, it’s all about continuously learning about new developments, trends, and threats in AI and cybersecurity.

Conducting Regular Training

For most people, it’s not enough to just explain how human-centric cyber threats work. They must see them in action. Especially since many people believe that phishing attacks won’t happen to them or, if they do, they simply won’t fall for them. Unfortunately, neither of these are true.

Approximately 3.4 billion phishing emails are sent each day, and millions of them successfully bypass all email authentication methods. With such high figures, developing critical thinking among the employees is the No. 1 priority. After all, humans are the first line of defense against cyber threats.

But humans must be properly trained to counter these cyber threats. This training includes the organization’s security department sending fake phishing emails to employees to test their vigilance. Venicia calls employees who fall for these emails “clickers” and adds that no one wants to be a clicker. So, they do everything in their power to avoid falling for similar attacks in the future.

However, the key to successful employee training in this area also involves avoiding sending similar fake emails. If the company keeps trying to trick the employees in the same way, they’ll likely become desensitized and less likely to take real threats seriously.

So, Tom proposes including gamification in the training. This way, the training can be more engaging and interactive, encouraging employees to actively participate and learn. Interestingly, AI can be a powerful ally here, helping create realistic scenarios and personalized learning experiences based on employee responses.

Following in the Competitors’ Footsteps

When it comes to cybersecurity, it’s crucial to be proactive rather than reactive. Even if an organization hasn’t had issues with cyberattacks, it doesn’t mean it will stay this way. So, the best course of action is to monitor what competitors are doing in this field.

However, organizations shouldn’t stop with their competitors. They should also study other real-world social engineering incidents that might give them valuable insights into the tactics used by the malicious actors.

Tom advises visiting the many open-source databases reporting on these incidents and using the data to build an internal educational program. This gives organizations a chance to learn from other people’s mistakes and potentially prevent those mistakes from happening within their ecosystem.

Stay Vigilant

It’s perfectly natural for humans to feel curiosity when it comes to new information, anxiety regarding urgent-looking emails, and trust when seeing a familiar name pop up on the screen. But in the world of cybersecurity, these basic human emotions can cause a lot of trouble. That is, at least, when humans act on them.

So, organizations must work on correcting human behaviors, not suppressing basic human emotions. By doing so, they can help employees develop a more critical mindset when interacting with digital communications. The result? A cyber-aware workforce that’s well-equipped to recognize and respond to phishing attacks and other cyber threats appropriately.

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Cyber Threat Landscape 2024: The AI Revolution in Cybersecurity
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Apr 17, 2024 9 min read

There’s no doubt about it – artificial intelligence has revolutionized almost every aspect of modern life. Healthcare, finance, and manufacturing are just some of the sectors that have been virtually turned upside down by this powerful new force. Cybersecurity also ranks high on this list.

But as much as AI can benefit cybersecurity, it also presents new challenges. Or – to be more direct –new threats.

To understand just how serious these threats are, we’ve enlisted the help of two prominent figures in the cybersecurity world – Tom Vazdar and Venicia Solomons. Tom is the chair of the Master’s Degree in Enterprise Cybersecurity program at the Open Institute of Technology (OPIT). Venicia, better known as the “Cyber Queen,” runs a widely successful cybersecurity community looking to empower women to succeed in the industry.

Together, they held a master class titled “Cyber Threat Landscape 2024: Navigating New Risks.” In this article, you get the chance to hear all about the double-edged sword that is AI in cybersecurity.

How Can Organizations Benefit From Using AI in Cybersecurity?

As with any new invention, AI has primarily been developed to benefit people. In the case of AI, this mainly refers to enhancing efficiency, accuracy, and automation in tasks that would be challenging or impossible for people to perform alone.

However, as AI technology evolves, its potential for both positive and negative impacts becomes more apparent.

But just because the ugly side of AI has started to rear its head more dramatically, it doesn’t mean we should abandon the technology altogether. The key, according to Venicia, is in finding a balance. And according to Tom, this balance lies in treating AI the same way you would cybersecurity in general.

Keep reading to learn what this means.

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Implement a Governance Framework

In cybersecurity, there is a governance framework called ISO/IEC 27000, whose goal is to provide a systematic approach to managing sensitive company information, ensuring it remains secure. A similar framework has recently been created for AI— ISO/IEC 42001.

Now, the trouble lies in the fact that many organizations “don’t even have cybersecurity, not to speak artificial intelligence,” as Tom puts it. But the truth is that they need both if they want to have a chance at managing the risks and complexities associated with AI technology, thus only reaping its benefits.

Implement an Oversight Mechanism

Fearing the risks of AI in cybersecurity, many organizations chose to forbid the usage of this technology outright within their operations. But by doing so, they also miss out on the significant benefits AI can offer in enhancing cybersecurity defenses.

So, an all-out ban on AI isn’t a solution. A well-thought-out oversight mechanism is.

According to Tom, this control framework should dictate how and when an organization uses cybersecurity and AI and when these two fields are to come in contact. It should also answer the questions of how an organization governs AI and ensures transparency.

With both of these frameworks (governance and oversight), it’s not enough to simply implement new mechanisms. Employees should also be educated and regularly trained to uphold the principles outlined in these frameworks.

Control the AI (Not the Other Way Around!)

When it comes to relying on AI, one principle should be every organization’s guiding light. Control the AI; don’t let the AI control you.

Of course, this includes controlling how the company’s employees use AI when interacting with client data, business secrets, and other sensitive information.

Now, the thing is – people don’t like to be controlled.

But without control, things can go off the rails pretty quickly.

Tom gives just one example of this. In 2022, an improperly trained (and controlled) chatbot gave an Air Canada customer inaccurate information and a non-existing discount. As a result, the customer bought a full-price ticket. A lawsuit ensued, and in 2024, the court ruled in the customer’s favor, ordering Air Canada to pay compensation.

This case alone illustrates one thing perfectly – you must have your AI systems under control. Tom hypothesizes that the system was probably affordable and easy to implement, but it eventually cost Air Canada dearly in terms of financial and reputational damage.

How Can Organizations Protect Themselves Against AI-Driven Cyberthreats?

With well-thought-out measures in place, organizations can reap the full benefits of AI in cybersecurity without worrying about the threats. But this doesn’t make the threats disappear. Even worse, these threats are only going to get better at outsmarting the organization’s defenses.

So, what can the organizations do about these threats?

Here’s what Tom and Venicia suggest.

Fight Fire With Fire

So, AI is potentially attacking your organization’s security systems? If so, use AI to defend them. Implement your own AI-enhanced threat detection systems.

But beware – this isn’t a one-and-done solution. Tom emphasizes the importance of staying current with the latest cybersecurity threats. More importantly – make sure your systems are up to date with them.

Also, never rely on a single control system. According to our experts, “layered security measures” are the way to go.

Never Stop Learning (and Training)

When it comes to AI in cybersecurity, continuous learning and training are of utmost importance – learning for your employees and training for the AI models. It’s the only way to ensure all system aspects function properly and your employees know how to use each and every one of them.

This approach should also alleviate one of the biggest concerns regarding an increasing AI implementation. Namely, employees fear that they will lose their jobs due to AI. But the truth is, the AI systems need them just as much as they need those systems.

As Tom puts it, “You need to train the AI system so it can protect you.”

That’s why studying to be a cybersecurity professional is a smart career move.

However, you’ll want to find a program that understands the importance of AI in cybersecurity and equips you to handle it properly. Get a master’s degree in Enterprise Security from OPIT, and that’s exactly what you’ll get.

Join the Bigger Fight

When it comes to cybersecurity, transparency is key. If organizations fail to report cybersecurity incidents promptly and accurately, they not only jeopardize their own security but also that of other organizations and individuals. Transparency builds trust and allows for collaboration in addressing cybersecurity threats collectively.

So, our experts urge you to engage in information sharing and collaborative efforts with other organizations, industry groups, and governmental bodies to stay ahead of threats.

How Has AI Impacted Data Protection and Privacy?

Among the challenges presented by AI, one stands out the most – the potential impact on data privacy and protection. Why? Because there’s a growing fear that personal data might be used to train large AI models.

That’s why European policymakers sprang into action and introduced the Artificial Intelligence Act in March 2024.

This regulation, implemented by the European Parliament, aims to protect fundamental rights, democracy, the rule of law, and environmental sustainability from high-risk AI. The act is akin to the well-known General Data Protection Regulation (GDPR) passed in 2016 but exclusively targets the use of AI. The good news for those fearful of AI’s potential negative impact is that every requirement imposed by this act is backed up with heavy penalties.

But how can organizations ensure customers, clients, and partners that their data is fully protected?

According to our experts, the answer is simple – transparency, transparency, and some more transparency!

Any employed AI system must be designed in a way that doesn’t jeopardize anyone’s privacy and freedom. However, it’s not enough to just design the system in such a way. You must also ensure all the stakeholders understand this design and the system’s operation. This includes providing clear information about the data being collected, how it’s being used, and the measures in place to protect it.

Beyond their immediate group of stakeholders, organizations also must ensure that their data isn’t manipulated or used against people. Tom gives an example of what must be avoided at all costs. Let’s say a client applies for a loan in a financial institution. Under no circumstances should that institution use AI to track the client’s personal data and use it against them, resulting in a loan ban. This hypothetical scenario is a clear violation of privacy and trust.

And according to Tom, “privacy is more important than ever.” The same goes for internal ethical standards organizations must develop.

Keeping Up With Cybersecurity

Like most revolutions, AI has come in fast and left many people (and organizations) scrambling to keep up. However, those who recognize that AI isn’t going anywhere have taken steps to embrace it and fully benefit from it. They see AI for what it truly is – a fundamental shift in how we approach technology and cybersecurity.

Those individuals have also chosen to advance their knowledge in the field by completing highly specialized and comprehensive programs like OPIT’s Enterprise Cybersecurity Master’s program. Coincidentally, this is also the program where you get to hear more valuable insights from Tom Vazdar, as he has essentially developed this course.

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