Reinforcement learning is a very useful (and currently popular) subtype of machine learning and artificial intelligence. It is based on the principle that agents, when placed in an interactive environment, can learn from their actions via rewards associated with the actions, and improve the time to achieve their goal.
In this article, we’ll explore the fundamental concepts of reinforcement learning and discuss its key components, types, and applications.
Definition of Reinforcement Learning
We can define reinforcement learning as a machine learning technique involving an agent who needs to decide which actions it needs to do to perform a task that has been assigned to it most effectively. For this, rewards are assigned to the different actions that the agent can take at different situations or states of the environment. Initially, the agent has no idea about the best or correct actions. Using reinforcement learning, it explores its action choices via trial and error and figures out the best set of actions for completing its assigned task.
The basic idea behind a reinforcement learning agent is to learn from experience. Just like humans learn lessons from their past successes and mistakes, reinforcement learning agents do the same – when they do something “good” they get a reward, but, if they do something “bad”, they get penalized. The reward reinforces the good actions while the penalty avoids the bad ones.
Reinforcement learning requires several key components:
- Agent – This is the “who” or the subject of the process, which performs different actions to perform a task that has been assigned to it.
- Environment – This is the “where” or a situation in which the agent is placed.
- Actions – This is the “what” or the steps an agent needs to take to reach the goal.
- Rewards – This is the feedback an agent receives after performing an action.
Before we dig deep into the technicalities, let’s warm up with a real-life example. Reinforcement isn’t new, and we’ve used it for different purposes for centuries. One of the most basic examples is dog training.
Let’s say you’re in a park, trying to teach your dog to fetch a ball. In this case, the dog is the agent, and the park is the environment. Once you throw the ball, the dog will run to catch it, and that’s the action part. When he brings the ball back to you and releases it, he’ll get a reward (a treat). Since he got a reward, the dog will understand that his actions were appropriate and will repeat them in the future. If the dog doesn’t bring the ball back, he may get some “punishment” – you may ignore him or say “No!” After a few attempts (or more than a few, depending on how stubborn your dog is), the dog will fetch the ball with ease.
We can say that the reinforcement learning process has three steps:
- Interaction
- Learning
- Decision-making
Types of Reinforcement Learning
There are two types of reinforcement learning: model-based and model-free.
Model-Based Reinforcement Learning
With model-based reinforcement learning (RL), there’s a model that an agent uses to create additional experiences. Think of this model as a mental image that the agent can analyze to assess whether particular strategies could work.
Some of the advantages of this RL type are:
- It doesn’t need a lot of samples.
- It can save time.
- It offers a safe environment for testing and exploration.
The potential drawbacks are:
- Its performance relies on the model. If the model isn’t good, the performance won’t be good either.
- It’s quite complex.
Model-Free Reinforcement Learning
In this case, an agent doesn’t rely on a model. Instead, the basis for its actions lies in direct interactions with the environment. An agent tries different scenarios and tests whether they’re successful. If yes, the agent will keep repeating them. If not, it will try another scenario until it finds the right one.
What are the advantages of model-free reinforcement learning?
- It doesn’t depend on a model’s accuracy.
- It’s not as computationally complex as model-based RL.
- It’s often better for real-life situations.
Some of the drawbacks are:
- It requires more exploration, so it can be more time-consuming.
- It can be dangerous because it relies on real-life interactions.
Model-Based vs. Model-Free Reinforcement Learning: Example
Understanding model-based and model-free RL can be challenging because they often seem too complex and abstract. We’ll try to make the concepts easier to understand through a real-life example.
Let’s say you have two soccer teams that have never played each other before. Therefore, neither of the teams knows what to expect. At the beginning of the match, Team A tries different strategies to see whether they can score a goal. When they find a strategy that works, they’ll keep using it to score more goals. This is model-free reinforcement learning.
On the other hand, Team B came prepared. They spent hours investigating strategies and examining the opponent. The players came up with tactics based on their interpretation of how Team A will play. This is model-based reinforcement learning.
Who will be more successful? There’s no way to tell. Team B may be more successful in the beginning because they have previous knowledge. But Team A can catch up quickly, especially if they use the right tactics from the start.
Reinforcement Learning Algorithms
A reinforcement learning algorithm specifies how an agent learns suitable actions from the rewards. RL algorithms are divided into two categories: value-based and policy gradient-based.
Value-Based Algorithms
Value-based algorithms learn the value at each state of the environment, where the value of a state is given by the expected rewards to complete the task while starting from that state.
Q-Learning
This model-free, off-policy RL algorithm focuses on providing guidelines to the agent on what actions to take and under what circumstances to win the reward. The algorithm uses Q-tables in which it calculates the potential rewards for different state-action pairs in the environment. The table contains Q-values that get updated after each action during the agent’s training. During execution, the agent goes back to this table to see which actions have the best value.
Deep Q-Networks (DQN)
Deep Q-networks, or deep q-learning, operate similarly to q-learning. The main difference is that the algorithm in this case is based on neural networks.
SARSA
The acronym stands for state-action-reward-state-action. SARSA is an on-policy RL algorithm that uses the current action from the current policy to learn the value.
Policy-Based Algorithms
These algorithms directly update the policy to maximize the reward. There are different policy gradient-based algorithms: REINFORCE, proximal policy optimization, trust region policy optimization, actor-critic algorithms, advantage actor-critic, deep deterministic policy gradient (DDPG), and twin-delayed DDPG.
Examples of Reinforcement Learning Applications
The advantages of reinforcement learning have been recognized in many spheres. Here are several concrete applications of RL.
Robotics and Automation
With RL, robotic arms can be trained to perform human-like tasks. Robotic arms can give you a hand in warehouse management, packaging, quality testing, defect inspection, and many other aspects.
Another notable role of RL lies in automation, and self-driving cars are an excellent example. They’re introduced to different situations through which they learn how to behave in specific circumstances and offer better performance.
Gaming and Entertainment
Gaming and entertainment industries certainly benefit from RL in many ways. From AlphaGo (the first program that has beaten a human in the board game Go) to video games AI, RL offers limitless possibilities.
Finance and Trading
RL can optimize and improve trading strategies, help with portfolio management, minimize risks that come with running a business, and maximize profit.
Healthcare and Medicine
RL can help healthcare workers customize the best treatment plan for their patients, focusing on personalization. It can also play a major role in drug discovery and testing, allowing the entire sector to get one step closer to curing patients quickly and efficiently.
Basics for Implementing Reinforcement Learning
The success of reinforcement learning in a specific area depends on many factors.
First, you need to analyze a specific situation and see which RL algorithm suits it. Your job doesn’t end there; now you need to define the environment and the agent and figure out the right reward system. Without them, RL doesn’t exist. Next, allow the agent to put its detective cap on and explore new features, but ensure it uses the existing knowledge adequately (strike the right balance between exploration and exploitation). Since RL changes rapidly, you want to keep your model updated. Examine it every now and then to see what you can tweak to keep your model in top shape.
Explore the World of Possibilities With Reinforcement Learning
Reinforcement learning goes hand-in-hand with the development and modernization of many industries. We’ve been witnesses to the incredible things RL can achieve when used correctly, and the future looks even better. Hop in on the RL train and immerse yourself in this fascinating world.
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From the same author
Read the articleReinforcement learning is a very useful (and currently popular) subtype of machine learning and artificial intelligence. It is based on the principle that agents, when placed in an interactive environment, can learn from their actions via rewards associated with the actions, and improve the time to achieve their goal.
In this article, we’ll explore the fundamental concepts of reinforcement learning and discuss its key components, types, and applications.
Definition of Reinforcement Learning
We can define reinforcement learning as a machine learning technique involving an agent who needs to decide which actions it needs to do to perform a task that has been assigned to it most effectively. For this, rewards are assigned to the different actions that the agent can take at different situations or states of the environment. Initially, the agent has no idea about the best or correct actions. Using reinforcement learning, it explores its action choices via trial and error and figures out the best set of actions for completing its assigned task.
The basic idea behind a reinforcement learning agent is to learn from experience. Just like humans learn lessons from their past successes and mistakes, reinforcement learning agents do the same – when they do something “good” they get a reward, but, if they do something “bad”, they get penalized. The reward reinforces the good actions while the penalty avoids the bad ones.
Reinforcement learning requires several key components:
- Agent – This is the “who” or the subject of the process, which performs different actions to perform a task that has been assigned to it.
- Environment – This is the “where” or a situation in which the agent is placed.
- Actions – This is the “what” or the steps an agent needs to take to reach the goal.
- Rewards – This is the feedback an agent receives after performing an action.
Before we dig deep into the technicalities, let’s warm up with a real-life example. Reinforcement isn’t new, and we’ve used it for different purposes for centuries. One of the most basic examples is dog training.
Let’s say you’re in a park, trying to teach your dog to fetch a ball. In this case, the dog is the agent, and the park is the environment. Once you throw the ball, the dog will run to catch it, and that’s the action part. When he brings the ball back to you and releases it, he’ll get a reward (a treat). Since he got a reward, the dog will understand that his actions were appropriate and will repeat them in the future. If the dog doesn’t bring the ball back, he may get some “punishment” – you may ignore him or say “No!” After a few attempts (or more than a few, depending on how stubborn your dog is), the dog will fetch the ball with ease.
We can say that the reinforcement learning process has three steps:
- Interaction
- Learning
- Decision-making
Types of Reinforcement Learning
There are two types of reinforcement learning: model-based and model-free.
Model-Based Reinforcement Learning
With model-based reinforcement learning (RL), there’s a model that an agent uses to create additional experiences. Think of this model as a mental image that the agent can analyze to assess whether particular strategies could work.
Some of the advantages of this RL type are:
- It doesn’t need a lot of samples.
- It can save time.
- It offers a safe environment for testing and exploration.
The potential drawbacks are:
- Its performance relies on the model. If the model isn’t good, the performance won’t be good either.
- It’s quite complex.
Model-Free Reinforcement Learning
In this case, an agent doesn’t rely on a model. Instead, the basis for its actions lies in direct interactions with the environment. An agent tries different scenarios and tests whether they’re successful. If yes, the agent will keep repeating them. If not, it will try another scenario until it finds the right one.
What are the advantages of model-free reinforcement learning?
- It doesn’t depend on a model’s accuracy.
- It’s not as computationally complex as model-based RL.
- It’s often better for real-life situations.
Some of the drawbacks are:
- It requires more exploration, so it can be more time-consuming.
- It can be dangerous because it relies on real-life interactions.
Model-Based vs. Model-Free Reinforcement Learning: Example
Understanding model-based and model-free RL can be challenging because they often seem too complex and abstract. We’ll try to make the concepts easier to understand through a real-life example.
Let’s say you have two soccer teams that have never played each other before. Therefore, neither of the teams knows what to expect. At the beginning of the match, Team A tries different strategies to see whether they can score a goal. When they find a strategy that works, they’ll keep using it to score more goals. This is model-free reinforcement learning.
On the other hand, Team B came prepared. They spent hours investigating strategies and examining the opponent. The players came up with tactics based on their interpretation of how Team A will play. This is model-based reinforcement learning.
Who will be more successful? There’s no way to tell. Team B may be more successful in the beginning because they have previous knowledge. But Team A can catch up quickly, especially if they use the right tactics from the start.
Reinforcement Learning Algorithms
A reinforcement learning algorithm specifies how an agent learns suitable actions from the rewards. RL algorithms are divided into two categories: value-based and policy gradient-based.
Value-Based Algorithms
Value-based algorithms learn the value at each state of the environment, where the value of a state is given by the expected rewards to complete the task while starting from that state.
Q-Learning
This model-free, off-policy RL algorithm focuses on providing guidelines to the agent on what actions to take and under what circumstances to win the reward. The algorithm uses Q-tables in which it calculates the potential rewards for different state-action pairs in the environment. The table contains Q-values that get updated after each action during the agent’s training. During execution, the agent goes back to this table to see which actions have the best value.
Deep Q-Networks (DQN)
Deep Q-networks, or deep q-learning, operate similarly to q-learning. The main difference is that the algorithm in this case is based on neural networks.
SARSA
The acronym stands for state-action-reward-state-action. SARSA is an on-policy RL algorithm that uses the current action from the current policy to learn the value.
Policy-Based Algorithms
These algorithms directly update the policy to maximize the reward. There are different policy gradient-based algorithms: REINFORCE, proximal policy optimization, trust region policy optimization, actor-critic algorithms, advantage actor-critic, deep deterministic policy gradient (DDPG), and twin-delayed DDPG.
Examples of Reinforcement Learning Applications
The advantages of reinforcement learning have been recognized in many spheres. Here are several concrete applications of RL.
Robotics and Automation
With RL, robotic arms can be trained to perform human-like tasks. Robotic arms can give you a hand in warehouse management, packaging, quality testing, defect inspection, and many other aspects.
Another notable role of RL lies in automation, and self-driving cars are an excellent example. They’re introduced to different situations through which they learn how to behave in specific circumstances and offer better performance.
Gaming and Entertainment
Gaming and entertainment industries certainly benefit from RL in many ways. From AlphaGo (the first program that has beaten a human in the board game Go) to video games AI, RL offers limitless possibilities.
Finance and Trading
RL can optimize and improve trading strategies, help with portfolio management, minimize risks that come with running a business, and maximize profit.
Healthcare and Medicine
RL can help healthcare workers customize the best treatment plan for their patients, focusing on personalization. It can also play a major role in drug discovery and testing, allowing the entire sector to get one step closer to curing patients quickly and efficiently.
Basics for Implementing Reinforcement Learning
The success of reinforcement learning in a specific area depends on many factors.
First, you need to analyze a specific situation and see which RL algorithm suits it. Your job doesn’t end there; now you need to define the environment and the agent and figure out the right reward system. Without them, RL doesn’t exist. Next, allow the agent to put its detective cap on and explore new features, but ensure it uses the existing knowledge adequately (strike the right balance between exploration and exploitation). Since RL changes rapidly, you want to keep your model updated. Examine it every now and then to see what you can tweak to keep your model in top shape.
Explore the World of Possibilities With Reinforcement Learning
Reinforcement learning goes hand-in-hand with the development and modernization of many industries. We’ve been witnesses to the incredible things RL can achieve when used correctly, and the future looks even better. Hop in on the RL train and immerse yourself in this fascinating world.
Read the articleAlgorithms are the backbone behind technology that have helped establish some of the world’s most famous companies. Software giants like Google, beverage giants Coca Cola and many other organizations utilize proprietary algorithms to improve their services and enhance customer experience. Algorithms are an inseparable part of the technology behind organization as they help improve security, product or service recommendations, and increase sales.
Knowing the benefits of algorithms is useful, but you might also be interested to know what makes them so advantageous. As such, you’re probably asking: “What is an algorithm?” Here’s the most common algorithm definition: an algorithm is a set of procedures and rules a computer follows to solve a problem.
In addition to the meaning of the word “algorithm,” this article will also cover the key types and characteristics of algorithms, as well as their applications.
Types of Algorithms and Design Techniques
One of the main reasons people rely on algorithms is that they offer a principled and structured means to represent a problem on a computer.
Recursive Algorithms
Recursive algorithms are critical for solving many problems. The core idea behind recursive algorithms is to use functions that call themselves on smaller chunks of the problem.
Divide and Conquer Algorithms
Divide and conquer algorithms are similar to recursive algorithms. They divide a large problem into smaller units. Algorithms solve each smaller component before combining them to tackle the original, large problem.
Greedy Algorithms
A greedy algorithm looks for solutions based on benefits. More specifically, it resolves problems in sections by determining how many benefits it can extract by analyzing a certain section. The more benefits it has, the more likely it is to solve a problem, hence the term greedy.
Dynamic Programming Algorithms
Dynamic programming algorithms follow a similar approach to recursive and divide and conquer algorithms. First, they break down a complex problem into smaller pieces. Next, it solves each smaller piece once and saves the solution for later use instead of computing it.
Backtracking Algorithms
After dividing a problem, an algorithm may have trouble moving forward to find a solution. If that’s the case, a backtracking algorithm can return to parts of the problem it has already solved until it determines a way forward that can overcome the setback.
Brute Force Algorithms
Brute force algorithms try every possible solution until they determine the best one. Brute force algorithms are simpler, but the solution they find might not be as good or elegant as those found by the other types of algorithms.
Algorithm Analysis and Optimization
Digital transformation remains one of the biggest challenges for businesses in 2023. Algorithms can facilitate the transition through careful analysis and optimization.
Time Complexity
The time complexity of an algorithm refers to how long you need to execute a certain algorithm. A number of factors determine time complexity, but the algorithm’s input length is the most important consideration.
Space Complexity
Before you can run an algorithm, you need to make sure your device has enough memory. The amount of memory required for executing an algorithm is known as space complexity.
Trade-Offs
Solving a problem with an algorithm in C or any other programming language is about making compromises. In other words, the system often makes trade-offs between the time and space available.
For example, an algorithm can use less space, but this extends the time it takes to solve a problem. Alternatively, it can take up a lot of space to address an issue faster.
Optimization Techniques
Algorithms generally work great out of the box, but they sometimes fail to deliver the desired results. In these cases, you can implement a slew of optimization techniques to make them more effective.
Memorization
You generally use memorization if you wish to elevate the efficacy of a recursive algorithm. The technique rewrites algorithms and stores them in arrays. The main reason memorization is so powerful is that it eliminates the need to calculate results multiple times.
Parallelization
As the name suggests, parallelization is the ability of algorithms to perform operations simultaneously. This accelerates task completion and is normally utilized when you have a lot of memory on your device.
Heuristics
Heuristic algorithms (a.k.a. heuristics) are algorithms used to speed up problem-solving. They generally target non-deterministic polynomial-time (NP) problems.
Approximation Algorithms
Another way to solve a problem if you’re short on time is to incorporate an approximation algorithm. Rather than provide a 100% optimal solution and risk taking longer, you use this algorithm to get approximate solutions. From there, you can calculate how far away they are from the optimal solution.
Pruning
Algorithms sometimes analyze unnecessary data, slowing down your task completion. A great way to expedite the process is to utilize pruning. This compression method removes unwanted information by shrinking algorithm decision trees.
Algorithm Applications and Challenges
Thanks to this introduction to algorithm, you’ll no longer wonder: “What is an algorithm, and what are the different types?” Now it’s time to go through the most significant applications and challenges of algorithms.
Sorting Algorithms
Sorting algorithms arrange elements in a series to help solve complex issues faster. There are different types of sorting, including linear, insertion, and bubble sorting. They’re generally used for exploring databases and virtual search spaces.
Searching Algorithms
An algorithm in C or other programming languages can be used as a searching algorithm. They allow you to identify a small item in a large group of related elements.
Graph Algorithms
Graph algorithms are just as practical, if not more practical, than other types. Graphs consist of nodes and edges, where each edge connects two nodes.
There are numerous real-life applications of graph algorithms. For instance, you might have wondered how engineers solve problems regarding wireless networks or city traffic. The answer lies in using graph algorithms.
The same goes for social media sites, such as Facebook. Algorithms on such platforms contain nodes, which represent key information, like names and genders and edges that represent the relationships or dependencies between them.
Cryptography Algorithms
When creating an account on some websites, the platform can generate a random password for you. It’s usually stronger than custom-made codes, thanks to cryptography algorithms. They can scramble digital text and turn it into an unreadable string. Many organizations use this method to protect their data and prevent unauthorized access.
Machine Learning Algorithms
Over 70% of enterprises prioritize machine learning applications. To implement their ideas, they rely on machine learning algorithms. They’re particularly useful for financial institutions because they can predict future trends.
Famous Algorithm Challenges
Many organizations struggle to adopt algorithms, be it an algorithm in data structure or computer science. The reason being, algorithms present several challenges:
- Opacity – You can’t take a closer look at the inside of an algorithm. Only the end result is visible, which is why it’s difficult to understand an algorithm.
- Heterogeneity – Most algorithms are heterogeneous, behaving differently from one another. This makes them even more complex.
- Dependency – Each algorithm comes with the abovementioned time and space restrictions.
Algorithm Ethics, Fairness, and Social Impact
When discussing critical characteristics of algorithms, it’s important to highlight the main concerns surrounding this technology.
Bias in Algorithms
Algorithms aren’t intrinsically biased unless the developer injects their personal biases into the design. If so, getting impartial results from an algorithm is highly unlikely.
Transparency and Explainability
Knowing only the consequences of algorithms prevents us from explaining them in detail. A transparent algorithm enables a user to view and understand its different operations. In contrast, explainability of an algorithm relates to its ability to provide reasons for the decisions it makes.
Privacy and Security
Some algorithms require end users to share private information. If cyber criminals hack the system, they can easily steal the data.
Algorithm Accessibility and Inclusivity
Limited explainability hinders access to algorithms. Likewise, it’s hard to include different viewpoints and characteristics in an algorithm, especially if it is biased.
Algorithm Trust and Confidence
No algorithm is omnipotent. Claiming otherwise makes it untrustworthy – the best way to prevent this is for the algorithm to state its limitations.
Algorithm Social Impact
Algorithms impact almost every area of life including politics, economic and healthcare decisions, marketing, transportation, social media and Internet, and society and culture in general.
Algorithm Sustainability and Environmental Impact
Contrary to popular belief, algorithms aren’t very sustainable. The extraction of materials to make computers that power algorithms is a major polluter.
Future of Algorithms
Algorithms are already advanced, but what does the future hold for this technology? Here are a few potential applications and types of future algorithms:
- Quantum Algorithms – Quantum algorithms are expected to run on quantum computers to achieve unprecedented speeds and efficiency.
- Artificial Intelligence and Machine Learning – AI and machine learning algorithms can help a computer develop human-like cognitive qualities via learning from its environment and experiences.
- Algorithmic Fairness and Ethics – Considering the aforementioned challenges of algorithms, developers are expected to improve the technology. It may become more ethical with fewer privacy violations and accessibility issues.
Smart, Ethical Implementation Is the Difference-Maker
Understanding algorithms is crucial if you want to implement them correctly and ethically. They’re powerful, but can also have unpleasant consequences if you’re not careful during the development stage. Responsible use is paramount because it can improve many areas, including healthcare, economics, social media, and communication.
If you wish to learn more about algorithms, accredited courses might be your best option. AI and machine learning-based modules cover some of the most widely-used algorithms to help expand your knowledge about this topic.
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Source:
- EFMD Global, Published on July 12th, 2024.
By Stephanie Mullins
Many people love to read the stories of successful business school graduates to see what they’ve achieved using the lessons, insights and connections from the programmes they’ve studied. We speak to one alumnus, Riccardo Ocleppo, who studied at top business schools including London Business School (LBS) and INSEAD, about the education institution called OPIT which he created after business school.
Please introduce yourself and your career to date.
I am the founder of OPIT — Open Institute of Technology, a fully accredited Higher Education Institution (HEI) under the European Qualification Framework (EQF) by the MFHEA Authority. OPIT also partners with WES (World Education Services), a trusted non-profit providing verified education credential assessments (ECA) in the US and Canada for foreign degrees and certificates.
Prior to founding OPIT, I established Docsity, a global community boasting 15 million registered university students worldwide and partnerships with over 250 Universities and Business Schools. My academic background includes an MSc in Electronics from Politecnico di Torino and an MSc in Management from London Business School.
Why did you decide to create OPIT Open Institute of Technology?
Higher education has a profound impact on people’s futures. Through quality higher education, people can aspire to a better and more fulfilling future.
The mission behind OPIT is to democratise access to high-quality higher education in the fields that will be in high demand in the coming decades: Computer Science, Artificial Intelligence, Data Science, Cybersecurity, and Digital Innovation.
Since launching my first company in the education field, I’ve engaged with countless students, partnered with hundreds of universities, and collaborated with professors and companies. Through these interactions, I’ve observed a gap between traditional university curricula and the skills demanded by today’s job market, particularly in Computer Science and Technology.
I founded OPIT to bridge this gap by modernising education, making it affordable, and enhancing the digital learning experience. By collaborating with international professors and forging solid relationships with global companies, we are creating a dynamic online community and developing high-quality digital learning content. This approach ensures our students benefit from a flexible, cutting-edge, and stress-free learning environment.
Why do you think an education in tech is relevant in today’s business landscape?
As depicted by the World Economic Forum’s “Future of Jobs 2023” report, the demand for skilled tech professionals remains (and will remain) robust across industries, driven by the critical role of advanced technologies in business success.
Today’s companies require individuals who can innovate and execute complex solutions. A degree in fields like computer science, cybersecurity, data science, digital business or AI equips graduates with essential skills to thrive in this dynamic industry.
According to the International Monetary Fund (IMF), the global tech talent shortage will exceed 85 million workers by 2030. The Korn Ferry Institute warns that this gap could result in hundreds of billions in lost revenue across the US, Europe, and Asia.
To address this challenge, OPIT aims to democratise access to technology education. Our competency-based and applied approach, coupled with a flexible online learning experience, empowers students to progress at their own pace, demonstrating their skills as they advance.
Read the full article below:
Source:
- The European, Summer 2024 Edition, Page 24
With careful planning, ethical considerations, and ensuring human oversight is maintained, AI can have huge market research benefits, says Lorenzo Livi of the Open Institute of Technology.
By Lorenzo Livi
To market well, you need to get something interesting in front of those who are interested. That takes a lot of thinking, a lot of work, and a whole bunch of research. But what if the bulk of that thinking, work and research could be done for you? What would that mean for marketing as an industry, and market research specifically?
With the recent explosion of AI onto the world stage, big changes are coming in the marketing industry. But will AI be able to do market research as successfully? Simply, the answer is yes. A big, fat, resounding yes. In fact, AI has the potential to revolutionise market research.
Ensuring that people have a clear understanding of what exactly AI is is crucial, given its seismic effect on our world. Common questions that even occur amongst people at the forefront of marketing, such as, “Who invented AI?” or, “Where is the main AI system located?” highlight a widespread misunderstanding about the nature of AI.
As for the notion of a central “main thing” running AI, it’s essential to clarify that AI systems exist in various forms and locations. AI algorithms and models can run on individual computers, servers, or even specialized hardware designed for AI processing, commonly referred to as AI chips. These systems can be distributed across multiple locations, including data centres, cloud platforms, and edge devices. They can also be used anywhere, so long as you have a compatible device and an internet connection.
While the concept of AI may seem abstract or mysterious to some, it’s important to approach it with a clear understanding of its principles and applications. By promoting education and awareness about AI, we can dispel misconceptions and facilitate meaningful conversations about its role in society.
Read the full article below:
- The European, Pages 24 to 26.
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