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Authority Magazine: Paola Tirelli of RWS Group on the Future of Artificial Intelligence
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
August 04, 2025

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By Kate Mowbray, 7 min read


“To engage more women in the AI industry, I believe we need to start by highlighting the diversity of roles available. Not all of them are purely technical. AI needs linguists, designers, ethicists, project managers, and many other profiles. Showing that there’s space for different kinds of expertise can make the field feel more accessible. We also need more visible role models: women who are leading, innovating, and mentoring in AI.”

As part of our series about the future of Artificial Intelligence, I had the pleasure of interviewing Paola Tirelli, linguistic AI specialist with RWS Group. Paola is also an MSc in Applied Data Science and AI graduate of OPIT — Open Institute of Technology, a global online educational institution.

With over a decade in translation and project management, Paola is passionate about integrating technology with language services. She considers bridging language barriers and leading teams to success her strength.

Thank you so much for joining us in this interview series! Can you share with us the ‘backstory” of how you decided to pursue this career path in AI?

Mybackground is in linguistics and localization, and I’ve spent years working with translation, quality assurance, and automation tools. I’ve always been fascinated by the intersection of language and technology. The turning point came when I realized I had reached a plateau in my role and felt a strong urge to grow, contribute more meaningfully, and understand the changes reshaping the industry.

That curiosity naturally led me to AI, a space where my linguistic expertise could meet innovation. I began to see how powerful AI could be in solving specific challenges in localization, especially around quality and efficiency. This inspired me to pursue a Master’s in Applied Data Science and AI at OPIT, to deepen my skills and explore how to bridge my domain knowledge with the new tools AI offers.

What lessons can others learn from your story?

It’s never too late to reinvent yourself. You don’t need to have a technical background from the start to enter the AI field. With strong motivation, curiosity, and a willingness to learn, you can go very far.

Embracing your own expertise, whatever it may be, can actually become your greatest asset. AI isn’t just about code and algorithms; it’s about solving real-world problems, and that requires diverse perspectives. If you’re driven by purpose and open to growth, you can not only adapt to change, but you can help shape it.

Can you tell our readers about the most interesting projects you are working on now?

What I find most exciting about my current work is the opportunity to experiment and explore where AI can truly be a game changer in the localization space. I’m particularly interested in projects that would have been unthinkable just a few years ago, initiatives involving massive amounts of data or complex workflows that no client would have considered feasible due to time, cost, or resource constraints. Thanks to AI, we can now approach these challenges in entirely new ways, unlocking value and enabling solutions that were previously out of reach, such as automated terminology extraction or adapting content across different language variants.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I’m especially grateful to the person who would later become my manager, Marina Pantcheva. At the time, I had already started my Master’s at OPIT and was looking for the right direction to apply what I was learning. I knew I wanted to stay within my company, but I wasn’t sure where to focus.

Then I attended a talk she gave on AI. It was clear, engaging, and incredibly inspiring. It felt like a calling. I knew I wanted to work with her and be part of her team. When I eventually joined the AI team, she believed in my potential from the start. She gave me the space to ask questions, explore ideas, and gradually take on more responsibility. That trust and support made all the difference. It helped me grow into this new field with confidence and purpose.

What are the 5 things that most excite you about the AI industry? Why?

· We’re writing the future — AI is still in its early stages, and we don’t yet know the limits of what it can do. Being part of this journey feels like contributing to something truly transformative.

· Unthinkable opportunities are now possible — Tasks that once required enormous manual effort or were simply out of reach due to scale or complexity are now achievable. AI opens doors to projects that were previously unimaginable.

· Access to knowledge like never before — AI enhances how we interact with information, making it faster and more intuitive to explore, learn, and apply knowledge across domains.

· Cross-disciplinarity — AI touches every field, so it’s full of opportunities for people from different backgrounds.

· Problem-solving at scale — AI can help automate tedious tasks and improve decision-making in complex workflows.

What are the 5 things that concern you about the AI industry? Why?

· AI systems are not 100% reliable, and their outputs can sometimes be inaccurate or misleading. This raises questions about how much we can (or should) trust them, especially in high-stakes contexts.

· As we integrate AI into more aspects of our work and lives, there’s a risk of becoming overly reliant on it, potentially at the expense of human judgment, creativity, and critical thinking.

· If we delegate too much to machines, we may gradually lose some of our own cognitive abilities, like problem-solving, memory, or even language skills, simply because we’re not exercising them as much.

· Without clear communication and reskilling strategies, AI can be perceived as a threat rather than a tool. This fear can create resistance and anxiety, especially in industries undergoing rapid transformation.

· From bias in algorithms to the misuse of generative tools, the ethical challenges are real. We need strong frameworks to ensure AI is developed and used responsibly, with transparency and accountability.

As you know, there is an ongoing debate between prominent scientists, (personified as a debate between Elon Musk and Mark Zuckerberg,) about whether advanced AI poses an existential danger to humanity. What is your position about this?

I think it’s important to separate science fiction from science. While I don’t believe current AI poses an existential threat, I do believe that we need to be very intentional about how we develop and use it. The real risks today are more about misuse, bias, and lack of transparency than about a doomsday scenario.

What can be done to prevent such concerns from materializing? And what can be done to assure the public that there is nothing to be concerned about?

Transparency and education are key. We need to involve more people in the conversation; not just engineers, but also linguists, ethicists, teachers, and everyday users. Clear communication about what AI can and cannot do would help build trust. Regulation also has to catch up with the speed of innovation, without stifling it.

As you know, there are not many women in the AI industry. Can you advise what is needed to engage more women into the AI industry?

My perception is slightly different, because I come from the localization industry, where there’s a strong presence of women. So, when I transitioned into AI, I brought with me a sense of belonging and confidence that not everyone may feel when entering a more male-dominated space.

To engage more women in the AI industry, I believe we need to start by highlighting the diversity of roles available. Not all of them are purely technical. AI needs linguists, designers, ethicists, project managers, and many other profiles. Showing that there’s space for different kinds of expertise can make the field feel more accessible. We also need more visible role models: women who are leading, innovating, and mentoring in AI.

Representation matters. When you see someone like you doing something you thought was out of reach, it becomes easier to imagine yourself there too.

What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?

It’s never too late to be what you might have been,” by George Eliot.

This quote really resonated with me when I decided to shift my career path toward AI. Starting a Master’s in Applied Data Science and AI while working full-time wasn’t easy, but that quote gave me the courage to step into a field that initially felt far from my comfort zone, and to trust that my unique background could actually be a strength, not a limitation.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

If I could start a movement, it would focus on democratizing access to AI education and tools, especially for people from non-technical backgrounds. I truly believe that AI should not be limited to engineers or data scientists. It has the potential to empower professionals from all fields, from linguists to educators to healthcare workers. I’d love to see a world where people feel confident using AI not just as a tool, but as a partner in creativity, problem-solving, and innovation, regardless of their background, gender, or location.

How can our readers further follow your work online?

I usually share updates on LinkedIn: https://www.linkedin.com/in/paola-tirelli-9abbb32a9/

This was very inspiring. Thank you so much for joining us!

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EFMD Global: AI agent supports students and staff
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
August 04, 2025

Source:

By Stephanie Mullins, 3 min read


OPIT – Open Institute of Technology, a global online educational institution, has launched its very own AI agent: OPIT AI Copilot. The institution is among the first in Europe to introduce a custom AI assistant for students and faculty.

OPIT’s founder and director is Riccardo Ocleppo, who previously studied at top business schools including London Business School and INSEAD. He founded OPIT to democratise access to high-quality higher education in the fields that will be in high demand in the coming decades, particularly those in tech, such as Artificial Intelligence, Data Science, Cybersecurity, etc.  

According to the recent GMAC Corporate Recruiters Survey 2025 report, employers are placing increasing value on knowledge of how to use AI tools when hiring for roles. This indicates the relevance of an education in tech in today’s business landscape, and the adoption of an AI assistant is designed to benefit students within their own AI and tech education.

Speaking on the OPIT AI Copilot, Ocleppo says, “We want to put technology at the service of higher education. We’re ready to develop solutions not only for our own students, but also to share with other global institutions that are eager to innovate the learning experience, to face a future in education that’s fast approaching.” 

An integrated AI assistant for smarter learning and teaching

Developed by an in-house team of faculty, engineers, and researchers, OPIT AI Copilot has been trained on OPIT’s entire educational archive developed over the past three years. Due to this, OPIT AI Copilot can provide responses that adapt in real-time to the student’s progress, offering direct links to referenced sources within the virtual learning environment.

It can also “see” exactly where the student is in their course modules, avoids revealing information from unreleased modules, and provides consistent guidance for a fully integrated learning experience. During exams, it switches to “anti-cheating” mode, detecting the exam period and automatically transitioning from a study assistant to basic research tool, disabling direct answers on exam topics. 

OPIT AI Copilot also supports faculty and staff by grading assignments and generating educational materials, freeing up resources for teaching. It offers professors and tutors self-assessment tools and feedback rubrics that cut correction time by up to 30%. 

The AI assistant was unveiled during the event “AI Agents and the Future of Higher Education” hosted at Microsoft Italia in Milan in June 2025, bringing together representatives from some of the world’s most prestigious academic institutions to discuss the impact of AI in education. This featured talks from founder and director Ocleppo alongside OPIT Rector Francesco Profumo, as well as talks from Danielle Barrios O’Neill from the Royal College of Art and Francisco Machin from IE University. 

Through live demos and panel discussions, the event explored how the technological revolution is redefining study, teaching, and interaction between students, educators, and institutions, opening new possibilities for the future of higher education. 

 “We’re in the midst of a deep transformation, where AI is no longer just a tool: it’s an environment, a context that radically changes how we learn, teach, and create. But we must be cautious: it’s not a shortcut. It’s a cultural, ethical, and pedagogical challenge, and to meet it we need the courage to shift perspectives, rethink traditional models, and build solid bridges between human and artificial intelligence,” says Professor Profumo. 

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Finding Your Calling: Expanding Your Horizons With OPIT
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
July 17, 2025

The Open Institute of Technology (OPIT) is a dynamic new university that provides practical learning opportunities for people looking to thrive in a dynamic, tech-driven workplace. It offers bachelor’s courses for those at the start of their journey and master’s courses for professionals hoping to expand their horizons. This includes students like Silvia Garavaglia.

We recently spoke to Silvia about her experience studying with OPIT. She shared how her professional interests led her to OPIT and how her studies have led her to a new and unanticipated career path in artificial intelligence (AI).

Understanding the Data

Until recently, Silvia Garavaglia worked as a project manager, leading complex assignments across a variety of European firms. Silvia shared that she was increasingly working on data-driven initiatives and learned the value that big data, combined with AI, could deliver in business. However, she felt that she was just scratching the surface of what AI-enhanced data analysis could do and that her lack of experience on the technical side was holding her back from doing more with it.

In short, Silvia found herself wanting to move from just managing and leveraging data to truly understanding how the technology works under the hood. She knew that she would have to find educational resources to support this journey.

Finding a Learning Partner

Silvia’s professional goals motivated her to start looking for a learning partner. But this was a challenge for a number of reasons. First, she needed a flexible program compatible with her busy work life. Many of the courses she found weren’t flexible enough in their availability to fit into her schedule. Second, many relevant programs demand a strong technical background for master-level courses.

From her on-the-job experience, Silvia knew that she wanted a course that combined technical skills development with teaching strategic approaches that focus on application. She knew that the things she wanted to achieve would require a combination of the two.

OPIT’s MSc in Applied Data Science & AI

After much research, Silvia chose OPIT’s MSc in Applied Data Science & AI, which is designed to prepare students to occupy the intersection between management and tech. A master’s course designed for professionals with varied backgrounds, the program combines technical courses on data science, machine learning, and artificial intelligence with courses on business management and problem-solving.

What students learn in their dynamic online classroom is then applied to real-life business challenges that can be addressed using data science and AI. These solutions are taught by a faculty who are not just teachers, but active professionals working at the cutting edge of their fields.

The course also includes an internship or a capstone project that sees students apply their learning to new challenges, turning theory into experience.

Silvia said that she chose OPIT due to its practical content and human-centered approach. This set it apart from other academic programs because it was a course “built by people who build.”

She knew she had made the right decision when she started the onboarding process, which she described as responsive, transparent, and unexpectedly personal.

Learning That Changed Everything

While Silvia has always considered herself an eternal student, interested in always learning and growing, she said that the course changed her perspective. While she may have started out simply looking for knowledge to help her do her job better, what she learned made her completely rethink her role. She began to see new possibilities for her career, creating opportunities rather than fitting into cookie-cutter roles.

Silvia explained that she went from seeing herself as someone who supports tech teams to someone who creates technological solutions that solve real-world problems. She was no longer playing catch-up with her tech team; she was ready to create while following her own path forward.

A New Path

Silvia is currently interning at Midnight Ventures, an engineering company that develops cutting-edge AI agents that solve real business problems with intelligent automation and multi-agent systems.

She is working on a medical AI diagnostics platform for aesthetic medicine that analyzes ultrasounds in real time, identifying dermal fillers and skin conditions with medical precision, enhancing diagnostic capabilities. Silvia said this project appealed because of its focus on leveraging technology to solve human problems, supporting doctors to better serve their patients.

Among other things, Midnight Ventures is also working on a platform to democratize access to algorithmic trading by converting natural language trading strategies into executable code.

All of OPIT’s master’s courses include a final capstone project that lets students apply their learning to real-world challenges that inspire them. For her Capstone project, Silvia is working with HYPE, a financial services firm in Milan, on an AI-powered onboarding agent that combines technology with crafting the best possible human experience.

An Exciting Future

Overall, Silvia says that she is excited for the future. She is on the path to becoming an AI developer, learning to code step by step, while leading real projects that leverage AI to solve human challenges.

Others looking to do the same might also consider OPIT as a gateway to a new path forward. OPIT’s MSc in Applied Data Science and AI is a great place to start.

OPIT Master’s Courses

OPIT also offers an MSc in Digital Business and Innovation for professionals who want to drive innovation and lead digital entrepreneurship with a focus on growth hacking, digital transformation, and leveraging AI to drive innovation.

The MSc in Responsible AI also combines technical expertise with real-world applications, with a focus on the ethical implications of modern AI and the architecture of sustainable AI systems.

OPIT’s MSc in Enterprise Cybersecurity is focused on digital security solutions, but also focuses on combining the technical and managerial sides to bridge the gap between coding and application.

Contact Career Services to see how OPIT can support you on your journey toward your professional goals.

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Peace FM Online: OPIT Launches Groundbreaking AI Copilot To Transform Online Learning For African Students
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
July 07, 2025

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OPIT – Open Institute of Technology, an innovative global online university, has announced the launch of OPIT AI Copilot, an advanced artificial intelligence assistant designed to revolutionize digital learning. This groundbreaking development is expected to significantly enhance access and support for its current and future students from across Africa.

With over 350 students from 80+ countries – including a growing number from Nigeria, Ghana, and Kenya – OPIT’s new AI Copilot provides a real-time, personalized educational experience that adapts to each student’s learning journey. It is one of the first European institutions to introduce such a deeply integrated AI system into its learning platform.

The AI Copilot has been meticulously trained on over 3,500 hours of OPIT course video content, 131 courses, and 320 assessments developed over the past three years. Thanks to this rich archive, it can offer highly contextual guidance, link directly to relevant sources, and adjust its support based on a student’s progress in their course modules.

“This is a game-changer for working professionals and students across Africa who are balancing education with careers and family responsibilities,” said Riccardo Ocleppo, Founder and Director of OPIT. “It provides flexible, 24/7 access to mentorship and course support, helping our students overcome barriers of distance, time zones, and academic complexity.”

The AI Copilot goes beyond student assistance. During examinations, it automatically shifts into “anti-cheating mode”, restricting direct answers and acting as a basic research tool, ensuring academic integrity while still encouraging self-driven learning. For faculty at OPIT, the AI Copilot provides tools to automate grading, generate learning materials, and offer feedback rubrics that can reduce assessment time by up to 30%, allowing more time for personalized instruction and curriculum design.

Unveiled at the “AI Agents and the Future of Higher Education” event hosted by Microsoft in Milan, the launch brought together top minds from global academic institutions, including IE University, the Royal College of Art, and others. The event highlighted the transformative potential of AI in education, not as a shortcut but as a pedagogical shift.

“AI is now the environment in which we learn. But it brings cultural and ethical responsibilities,” said Professor Francesco Profumo, Rector of OPIT and former Italian Minister of Education. “We must build responsible bridges between human and artificial intelligence.”

With mobile-first transactions, communications, and learning on the rise across Africa, OPIT has also confirmed the upcoming launch of a mobile app this autumn. The app will allow students to download exercises, summaries, and concept maps, making high-quality, AI-enhanced education more accessible to learners across the continent, even for those with limited connectivity.

Open Institute of Technology (OPIT) is an accredited global online university offering Bachelor’s and Master’s degrees in software engineering, AI, data science, and digital innovation. Committed to accessible and career-relevant education, OPIT is building a future-ready academic model powered by technology and global inclusion.

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B&FT Online: OPIT unveils AI Copilot to transform online learning for African students
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
July 04, 2025

Source:


Open Institute of Technology (OPIT), an innovative global online university, has announced the launch of OPIT AI Copilot, an advanced artificial intelligence assistant designed to revolutionize digital learning.

This groundbreaking development is expected to significantly enhance access and support for its current and future students from across Africa.

With over 350 students from 80+ countries – including a growing number from Nigeria, Ghana, and Kenya – OPIT’s new AI Copilot provides a real-time, personalized educational experience that adapts to each student’s learning journey. It is one of the first European institutions to introduce such a deeply integrated AI system into its learning platform.

The AI Copilot has been meticulously trained on over 3,500 hours of OPIT course video content, 131 courses, and 320 assessments developed over the past three years. Thanks to this rich archive, it can offer highly contextual guidance, link directly to relevant sources, and adjust its support based on a student’s progress in their course modules.

“This is a game-changer for working professionals and students across Africa who are balancing education with careers and family responsibilities,” said Riccardo Ocleppo, Founder and Director of OPIT. “It provides flexible, 24/7 access to mentorship and course support, helping our students overcome barriers of distance, time zones, and academic complexity.”

The AI Copilot goes beyond student assistance. During examinations, it automatically shifts into “anti-cheating mode”, restricting direct answers and acting as a basic research tool, ensuring academic integrity while still encouraging self-driven learning.

For faculty at OPIT, the AI Copilot provides tools to automate grading, generate learning materials, and offer feedback rubrics that can reduce assessment time by up to 30 percent, allowing more time for personalized instruction and curriculum design.

Unveiled at the ‘AI Agents and the Future of Higher Education’ event hosted by Microsoft in Milan, the launch brought together top minds from global academic institutions, including IE University, the Royal College of Art, and others. The event highlighted the transformative potential of AI in education, not as a shortcut but as a pedagogical shift.

“AI is now the environment in which we learn. But it brings cultural and ethical responsibilities,” said Professor Francesco Profumo, Rector of OPIT and former Italian Minister of Education. “We must build responsible bridges between human and artificial intelligence.”

With mobile-first transactions, communications, and learning on the rise across Africa, OPIT has also confirmed the upcoming launch of a mobile app this autumn. The app will allow students to download exercises, summaries, and concept maps, making high-quality, AI-enhanced education more accessible to learners across the continent, even for those with limited connectivity.

Open Institute of Technology (OPIT) is an accredited global online university offering Bachelor’s and Master’s degrees in software engineering, AI, data science, and digital innovation. Committed to accessible and career-relevant education, OPIT is building a future-ready academic model powered by technology and global inclusion.

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The Educator: OPIT – Open Institute of Technology launches AI agent to support students and staff
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
July 03, 2025

Source:


OPIT – Open Institute of Technology, a global online educational institution, has launched its very own AI agent: OPIT AI Copilot. The institution is amongst the first in Europe to introduce a custom AI assistant for students and faculty.

Developed by an in-house team of faculty, engineers, and researchers, OPIT AI Copilot has been trained on OPIT’s entire educational archive developed over the past three years, including 131 courses, around 3,500 hours of video content, and 320 certified assessments, amongst other content.

Due to this, OPIT AI Copilot can provide responses that adapt in real-time to the student’s progress, offering direct links to referenced sources within the virtual learning environment.

It can also “see” exactly where the student is in their course modules, avoids revealing information from unreleased modules, and provides consistent guidance for a fully integrated learning experience. During exams, it switches to “anti-cheating” mode, detecting the exam period and automatically transitioning from a study assistant to basic research tool, disabling direct answers on exam topics.

The AI assistant operates and interacts 24/7, bridging time zones for a community of 350 students from over 80 countries, many of whom are working professionals. This is crucial for those balancing online study with work and personal commitments.

OPIT AI Copilot also supports faculty and staff by grading assignments and generating educational materials, freeing up resources for teaching. It offers professors and tutors self-assessment tools and feedback rubrics that cut correction time by up to 30%.

OPIT AI Copilot was unveiled during the event “AI Agents and the Future of Higher Education” hosted at Microsoft Italy in Milan, bringing together representatives from some of the world’s most prestigious academic institutions to discuss the impact of AI in education. This featured talks from OPIT Rector Francesco Profumo and founder and director Riccardo Ocleppo, as well as Danielle Barrios O’Neill from Royal College of Art and Francisco Machín from IE University.

Through live demos and panel discussions, the event explored how the technological revolution is redefining study, teaching, and interaction between students, educators, and institutions, opening new possibilities for the future of university education.

“We’re in the midst of a deep transformation, where AI is no longer just a tool: it’s an environment, a context that radically changes how we learn, teach, and create. But we must be cautious: it’s not a shortcut. It’s a cultural, ethical, and pedagogical challenge, and to meet it we need the courage to shift perspectives, rethink traditional models, and build solid bridges between human and artificial intelligence,” says Professor Profumo.

“We want to put technology at the service of higher education. We’re ready to develop solutions not only for our own students, but also to share with other global institutions that are eager to innovate the learning experience, to face a future in education that’s fast approaching,” says Ocleppo.

A mobile app is already scheduled for release this autumn, alongside features for downloading exercises, summaries, and concept maps.

A demonstration of OPIT AI Copilot can be seen here:

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Il Sole 24 Ore: From OPIT, an ‘AI agent’ for students and teachers
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
July 02, 2025

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At its core is a teaching heritage made up of 131 courses, 3,500 hours of video, 1,800 live sessions

The Open Institute of Technology – a global academic institution that offers Bachelor’s and Master’s degrees – launches the “OPIT AI Copilot” which aims to revolutionize, through Artificial Intelligence, the learning and teaching experience. Trained on the entire educational heritage developed in the last three years (131 courses, 3,500 hours of asynchronous videos, 1,800 live sessions per year, etc.) the assistant “sees” the student’s level of progress between the educational modules, avoids anticipations on modules not yet released and accompanies them along the way. In addition to the role of tutor for students, OPIT AI Copilot supports teachers and staff by correcting papers and generating teaching materials, freeing up resources for teaching.
 

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ChatGPT Action Figures & Responsible Artificial Intelligence
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
June 23, 2025

You’ve probably seen two of the most recent popular social media trends. The first is creating and posting your personalized action figure version of yourself, complete with personalized accessories, from a yoga mat to your favorite musical instrument. There is also the Studio Ghibli trend, which creates an image of you in the style of a character from one of the animation studio’s popular films.

Both of these are possible thanks to OpenAI’s GPT-4o-powered image generator. But what are you risking when you upload a picture to generate this kind of content? More than you might imagine, according to Tom Vazdar, chair of cybersecurity at the Open Institute of Technology (OPIT), in a recent interview with Wired. Let’s take a closer look at the risks and how this issue ties into the issue of responsible artificial intelligence.

Uploading Your Image

To get a personalized image of yourself back from ChatGPT, you need to upload an actual photo, or potentially multiple images, and tell ChatGPT what you want. But in addition to using your image to generate content for you, OpenAI could also be using your willingly submitted image to help train its AI model. Vazdar, who is also CEO and AI & Cybersecurity Strategist at Riskoria and a board member for the Croatian AI Association, says that this kind of content is “a gold mine for training generative models,” but you have limited power over how that image is integrated into their training strategy.

Plus, you are uploading much more than just an image of yourself. Vazdar reminds us that we are handing over “an entire bundle of metadata.” This includes the EXIF data attached to the image, such as exactly when and where the photo was taken. And your photo may have more content in it than you imagine, with the background – including people, landmarks, and objects – also able to be tied to that time and place.

In addition to this, OpenAI also collects data about the device that you are using to engage with the platform, and, according to Vazdar, “There’s also behavioral data, such as what you typed, what kind of image you asked for, how you interacted with the interface and the frequency of those actions.”

After all that, OpenAI knows a lot about you, and soon, so could their AI model, because it is studying you.

How OpenAI Uses Your Data

OpenAI claims that they did not orchestrate these social media trends simply to get training data for their AI, and that’s almost certainly true. But they also aren’t denying that access to that freely uploaded data is a bonus. As Vazdar points out, “This trend, whether by design or a convenient opportunity, is providing the company with massive volumes of fresh, high-quality facial data from diverse age groups, ethnicities, and geographies.”

OpenAI isn’t the only company using your data to train its AI. Meta recently updated its privacy policy to allow the company to use your personal information on Meta-related services, such as Facebook, Instagram, and WhatsApp, to train its AI. While it is possible to opt-out, Meta isn’t advertising that fact or making it easy, which means that most users are sharing their data by default.

You can also control what happens with your data when using ChatGPT. Again, while not well publicized, you can use ChatGPT’s self-service tools to access, export, and delete your personal information, and opt out of having your content used to improve OpenAI’s model. Nevertheless, even if you choose these options, it is still worth it to strip data like location and time from images before uploading them and to consider the privacy of any images, including people and objects in the background, before sharing.

Are Data Protection Laws Keeping Up?

OpenAI and Meta need to provide these kinds of opt-outs due to data protection laws, such as GDPR in the EU and the UK. GDPR gives you the right to access or delete your data, and the use of biometric data requires your explicit consent. However, your photo only becomes biometric data when it is processed using a specific technical measure that allows for the unique identification of an individual.

But just because ChatGPT is not using this technology, doesn’t mean that ChatGPT can’t learn a lot about you from your images.

AI and Ethics Concerns

But you might wonder, “Isn’t it a good thing that AI is being trained using a diverse range of photos?” After all, there have been widespread reports in the past of AI struggling to recognize black faces because they have been trained mostly on white faces. Similarly, there have been reports of bias within AI due to the information it receives. Doesn’t sharing from a wide range of users help combat that? Yes, but there is so much more that could be done with that data without your knowledge or consent.

One of the biggest risks is that the data can be manipulated for marketing purposes, not just to get you to buy products, but also potentially to manipulate behavior. Take, for instance, the Cambridge Analytica scandal, which saw AI used to manipulate voters and the proliferation of deepfakes sharing false news.

Vazdar believes that AI should be used to promote human freedom and autonomy, not threaten it. It should be something that benefits humanity in the broadest possible sense, and not just those with the power to develop and profit from AI.

Responsible Artificial Intelligence

OPIT’s Master’s in Responsible AI combines technical expertise with a focus on the ethical implications of AI, diving into questions such as this one. Focusing on real-world applications, the course considers sustainable AI, environmental impact, ethical considerations, and social responsibility.

Completed over three or four 13-week terms, it starts with a foundation in technical artificial intelligence and then moves on to advanced AI applications. Students finish with a Capstone project, which sees them apply what they have learned to real-world problems.

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