Before the COVID-19 pandemic, most businesses viewed digitalization as only an additional avenue for marketing their products or services. In the post-pandemic world though, digitalization has become the very lifeblood of survival for these businesses.

But implementing an efficient digital business strategy is no easy task. After all, a digital transformation calls for fundamentally reshaping how a business operates.

However, one look at what technology can do for you and your business is enough to make you understand that the complex digital transformation process is well worth it. If all of this is new to you, don’t worry. You can master all the necessary digital skills to reap the benefits of digitalization by completing the Open Institute of Technology’s Bachelor’s Degree in Digital Business. Alternatively, you can further your skills with the Institute’s Master’s Degree in Applied Digital Business.

Without further ado, let’s discuss eight genuine benefits of embracing digitalization and implementing digital business strategies.

1. Data-Driven Decision-Making

Efficiency. Innovation. Sustainable success. These desirable outcomes can only be reached with data-driven decision-making. While traditional decision-making mostly relies on experience, modern data-driven decision-making leverages the power of artificial intelligence (AI) to analyze vast amounts of data swiftly and accurately.

Of course, artificial intelligence brings much more to the corporate world beyond data analysis. This innovative technology can automate administrative tasks, provide instant customer responses, and enhance overall operational agility. All of these make managerial and business decisions and processes significantly faster.

That’s precisely why OPIT’s study programs feature courses dedicated to artificial intelligence in the business setting, from a general introduction to AI principles in the digital economy. The goal of these courses is simple – help you understand why, how, and when to use AI in business decision-making and beyond.

But as powerful as AI is, you can’t solely rely on technology in your decision-making process. AI is only there to help you make this process more comprehensive and strategized. This technology will also help you spend less time on mundane, control-based tasks, allowing you to focus on your judgment, critical thinking, and problem-solving.

Luckily, all of these skills are also covered by various Digital Business courses at OPIT, allowing you to become the best digital-era manager and decision-maker you can be.

2. Faster Time to Market

All the invaluable data gathered by artificial intelligence and other digital tools can also do wonders in the research and development department. With so much data at hand, businesses should have no trouble improving their existing products or services or launching new ones.

The latter process is especially important as the time it takes for a product to go from conceptualization to market availability can be rather lengthy. But what used to take months or years can now be done in weeks, days, or even hours, all thanks to digitalization.

Businesses can rely on modern technologies to rapidly test, pilot, iterate, and launch new products and services, significantly enhancing their agility in the ever-evolving business world. And hey, if a product or a service doesn’t quite work, you’ll be able to tell this almost immediately through online feedback and product reviews.

Using these valuable insights, businesses can revise their offerings to suit their customers’ preferences, needs, and interests. The result? Nothing but product excellence and customer satisfaction.

3. New Sales Channels

Dominating the business world is all about finding new ways to reach, engage, and retain customers. The good news? The digital-age business world offers seemingly endless opportunities to do this. You just need to know where to look.

Granted, your job doesn’t stop when a new channel is identified. Rather, it transforms. Now, it’s up to you to know how to use that channel effectively. To do so, you’ll need to learn about digital business models, as virtually every sales channel has a dedicated one.

Arguably, the most important thing to cover is how digital business models differ from traditional models (especially if you’ve only ever worked with the latter). And that’s precisely what OPIT’s “Digital Business Models” module covers.

You’ll learn just how vital online platforms, e-commerce, and digital marketing are in shaping modern business strategies. Use this knowledge to successfully tap into new markets and connect with a broader audience.

Naturally, there’s one online channel that’ll play critical role here – social media. Luckily for business owners and managers, most customers are active on at least one social media platform, essentially making the global population a prospect for sales.

4. Increased Market Share

For most businesses, the ultimate goal is to boost revenue, improve bargaining power, and strengthen competitive position. First step? Capturing a more substantial portion of the market. Fortunately, doing so is much easier now that most of the global population is within reach through digital business strategies.

So, it’s no wonder digital transformation has become essential to growing a brand. This process facilitates everything you need to establish a robust market presence – better financial performance, media activity, and advertising capabilities.

Best of all? You can use digital business strategies to only boost your market share or completely dominate your industry. It’s all up to you and how you harness the power of digitalization.

That’s why OPIT’s Applied Digital Business program contains a course titled “Maximizing Impact in the Digital Economy.” From gradual scaling to growth hacking, this course equips you with the insights and skills needed to ensure sustained success in virtually any industry.

5. Better Customer Interaction

Reaching and retaining new customers are equally important. But how can you do this? By ensuring most (if not all) of their interactions with the business are positive, of course. Naturally, digital transformation can help in this regard as well.

After all, the digital environment offers countless possibilities for improving the customer relationship with a brand. From streamlined online transactions to personalized communication through various digital channels, there’s virtually no area of the customer experience that digital transformation can’t positively impact. With this process, it’s all about simplicity, real-time services, and tailored experiences. And there’s hardly a customer that doesn’t love these things.

Granted, many (digital) elements are involved in achieving this desirable outcome, including artificial intelligence, automation, and digital marketing. But don’t worry; the OPIT’s programs extensively cover each element.

Take digital marketing as an example. Whether you’re interested in gaining an understanding of the key concepts of this dynamic field or delving into advanced strategies, there’s a module tailored to your needs.

6. Real-Time Transactions

As previously mentioned, customers love real-time services. In the past, this was hardly possible, as businesses were limited by time and infrastructure constraints. But not anymore. With digital tools, the 24/7 concept becomes a reality.

Customers can look at business offerings and make a purchase at any time of the day or night, breaking free from the traditional constraints of operating hours. All they need is a few clicks, and voilà – their transaction is complete.

This is made possible by innovative technologies like Blockchain, which dramatically enhances transaction speed while minimizing costs and any chances of fraud. Of course, this also means that this technology is covered by OPIT’s undergraduate program, which looks into the Blockchain’s transformative impact on business practices.

7. Easy Talent Acquisition

So far, this article has focused on how digital business strategies can benefit a brand’s relationship with customers. But these strategies can also revolutionize the process of talent acquisition. Of course, this is equally important, as there’s no successful business without a talented and capable workforce.

Before, recruiting top talent was often a challenging and time-consuming endeavor. Now, attracting talent (and the right talent for your business at that) is almost effortless. How?

Well, digital tools have got your back every step of the way. From job-matching sites like LinkedIn attracting candidates based on their professional profiles to automated systems streamlining the hiring process, digital tools have completely transformed talent acquisition.

That’s not to mention the endless opportunities working from home has opened up both for businesses and employees. Thanks to digitalization, the whole world is basically your talent pool.

8. Higher Revenue

Though each of the mentioned benefits is essential for business success in and of itself, they also have a cumulative impact on one of the most crucial business metrics: revenue. Investing in digitalization might seem like a major undertaking, but this impact makes every penny worth it.

Let’s recap what you can get with effective digital business strategies. You can get more effective systems and productive employees, better decision-making and judgment, improved products and sales channels, and a long-lasting (and interactive) relationship with customers. All of these create a robust foundation for revenue growth.

Reap the Full Benefits of Digital Business Strategies

There’s no doubt about it – effective digital business strategies can transform the trajectory of virtually any business. But for these strategies to work, they must be carried out with precision, knowledge, and strategic foresight.

That’s where OPIT’s Bachelor’s Degree in Digital Business and Master’s Degree in Applied Digital Business come into play.

Regardless of the digital business career you’re interested in (e.g., digital business consultant, digital marketing specialist, or digital transformation specialist), these courses will equip you with the necessary skills to stay ahead in a globally connected world.

Related posts Interview with Riccardo Ocleppo, Founder & Director of OPIT
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Feb 19, 2024 2 min read

In this article, Riccardo Ocleppo, Founder & Director of the Open Institute of Technology (OPIT), leverages his experience from Docsity to revolutionize higher education. OPIT aims to innovate and modernize education by offering high-quality tech degrees at an affordable price. It prioritizes hands-on learning to bridge the theory-practice gap and fosters diverse skill sets and networking opportunities.

Discover OPIT’s innovative approach, which includes embedding AI across all its degree programs, in the full article at

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OPIT: How Its Founder Created It
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Feb 9, 2024 9 min read

The Open Institute of Technology (OPIT) is a unique institution through and through. From an unparalleled support team that guides you every step of the way to state-of-the-art virtual resources, OPIT redefines online learning. This institution also proves that online education can be as enriching as its traditional counterpart. Better yet, it can outperform it in numerous aspects.

This fact alone begs the question – how did it all begin?

To answer this question, we’ll go straight to the source – the founder of OPIT, Riccardo Ocleppo.

In this article, Riccardo will walk us through his journey of envisioning (and building) OPIT and transforming online education in the process.

The Pre-OPIT Years: Where It All Began

To understand how Riccardo came up with the idea for OPIT, we must travel back to the year 2006. That’s when Riccardo graduated from Politecnico di Torino with a bachelor’s in electronics engineering.

This institution is arguably the most prestigious in Italy (and one of the most reputable in Europe). So, it shouldn’t be surprising that Riccardo chose to continue his education here, pursuing a master’s degree.

He completed the master’s program in 2008 and did so with honors.

Yet, Riccardo couldn’t shake the impression that it was all in vain. In his words, “When I left the university, I had the impression that I could do very little, and I knew very little that could help me in my professional endeavors.”

But Riccardo decided not to sit idly by.

He saw it this way – it might be too late for him, as he was done with his studies. But it’s certainly not too late for future students who deserve a better education. That’s why, only two years later, in 2010, he founded Docsity.

Docsity is an online social learning network with over 20 million registered students. Thanks to this network, over 250 universities worldwide received help in improving their study programs (and finding students).

Docsity also gave Riccardo a chance to fully immerse himself into the education sector for over a decade, finding new ways to reform it from within.

OPIT’s Inception: From Vision to Reality

With the knowledge (and the resources) from Docsity, Riccardo started working on a platform designed to provide the kind of education he wished he had received. The platform in question was, of course, the Open Institute of Technology.

The primary goal of OPIT was to bridge the gap between “what students expect, what companies need, and what higher-level institutions actually deliver in terms of training and education.”

From Riccardo’s experience, this gap was pretty huge. Remember that even with a bachelor’s and a master’s degree in electronics engineering, he felt he had little to offer to companies.

This perceived shortcoming primarily comes from the fact he received a lot of theory at the university but very little practice. And that’s not to mention how outdated the curriculum was, as well as laser-focused on electronics engineering. In other words, bid farewell to “competencies on the most recent technologies and project management methodologies.”

This perspective made him determined to create a holistic educational solution. Or, as Riccardo puts it, “When designing OPIT’s degree programs to address the skills in high demand today, we chose to start from scratch to go beyond the limits of traditional higher education.”

At OPIT, you’ll receive valuable knowledge beyond theory. Essentially, OPIT equips you with everything you need to enter the job market, ready to excel in your field from day one (or day zero, as Riccardo calls it!).

Tailored for Triumph: OPIT’s Unique Programs

Designing any online curriculum is no easy task. However, the computer science field comes with its unique set of challenges. Why?

This field is constantly evolving. That’s what makes it difficult for most traditional higher education institutions to keep up. As Riccardo puts it, “[These institutions] are very slow to adapt to this wave of new technologies and new trends within the educational sector.” Of course, thanks to Docsity, Riccardo speaks from extensive experience, as he’s seen “multiple times how difficult it is to help these institutions update their study curriculum.”

Companies have it no easier.

Riccardo says, “A company needs one to two years to make people that should be trained on today’s technologies and on today’s skills effectively enter the job market and be productive when they enter these companies.”

Again, Riccardo speaks from personal experience. As a founder of a tech company (and a manager in others), he was tasked with creating and managing big tech teams on several occasions. However, despite interviewing hundreds of candidates, he couldn’t find those trained in today’s technologies, not those from 20 years ago.

With this in mind, he designed OPIT’s curriculum to effectively “train the next generation of leaders and managers in the field of computer science.” Many people helped him in this endeavor, chief among them Professor Francesco Profumo, current head of institution at OPIT and former Minister of Education in Italy.

This unique approach makes OPIT’s programs different in terms of how they’ve been conceived and how they’ll be delivered.

Take the Bachelor of Science (BSc) in Modern Computer Science program as an example.

Riccardo says that to be a great programmer, “you cannot just dive into programming itself.” First, you must understand how a computer is built and how its various units operate and communicate. This way, you’ll have no issues debugging a code in the future since you’ll understand the underlying mechanisms.

These underlying systems and foundational skills are precisely what is taught during the first term of the modern computer science program. Afterward, you’ll move toward the latest advancements in computer science, including machine learning, artificial intelligence, data science, cybersecurity, and cloud computing. This way, you’ll have quite a broad perspective on computer science, rarely seen in other educational programs, online or offline.

It also means you won’t have to specialize in a particular field, as you’re forced to do with many other programs. In Riccardo’s opinion, the master’s degree is where you should begin your specialization journey.

OPIT offers as many as four master’s degree programs, but Riccardo focuses on Applied Data Science & AI this time.

In Riccardo’s words, “The whole purpose of this [program] is actually to train people that do not want to pursue a super technical career but actually want to pursue a career at the intersection between the tech and the management of a company.” In other words, individuals who complete this program will acquire all the necessary tech skills. However, they’ll also be able to ensure the tech team is “correctly understood by the management of the company,” thanks to the managerial skills earned during the program.

Of course, this program also covers all the essential theoretical knowledge, from Python to machine learning. But it also has a solid applicative angle, teaching students how to use the most valuable tools available in today’s market. Simply put, you’re training “for what you’ll be doing when you enter your next job.”


Breaking the Mold: What Sets OPIT Apart

The unique curriculum isn’t the only thing that sets OPIT apart from other higher education institutions in the same field. Here’s what Riccardo singles out as OPIT’s most appealing characteristics.

Continuous Assessment

Learning at your own pace can be a double-edged sword. On the one hand, you have all the flexibility and freedom to organize your studies (and life). On the other, you might start procrastinating without a traditional daily commitment of in-classroom learning.

OPIT ensures this unfortunate scenario never happens by doing away with one big final exam you must cram for. Instead, you’ll be continuously assessed throughout the program, allowing you a much better approach to learning and a deeper understanding of the subject matter.

As Riccardo puts it, OPIT will give you “multiple checkpoints,” preventing you from getting “lost” throughout the learning process.

New Learning Resources

According to Riccardo, most of today’s available resources were created for the “oldest wave of education.” That’s why he (and his team) created all OPIT resources and learning materials from scratch, giving you a fresh perspective on the tech world. These resources also come in the form of engaging videos, which are short enough to keep you fully focused yet detailed enough to provide a deep understanding of the topic.

World-Class Professors

Let’s not sugarcoat it – modern resources mean nothing if the professors teaching them still stick to old-school principles and approaches. Luckily, this isn’t the case with OPIT’s faculty.

Every member of this faculty has been carefully selected based on their academic expertise, business experience, and global perspective. These professors aim to “help you learn in a more engaging and interesting way,” as Riccardo puts it.

He also adds that OPIT’s faculty breaks away from the common saying in academics, “Those who can’t do, teach.” In his words, “We didn’t want to have people that can teach because they cannot do,” so that’s the standard he prioritized when bringing people on board.

Future-Proof Your Career

Now that you know the fascinating tale of OPIT’s conception, all that’s left to do is to get in touch with our team of experts and take the first step in future-proofing your career. As you’ve already seen, OPIT will take care of most of the subsequent steps. All you need is a desire to learn and an interest in developing new skills, and success is imminent.

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