

Any tendency or behavior of a consumer in the purchasing process in a certain period is known as customer behavior. For example, the last two years saw an unprecedented rise in online shopping. Such trends must be analyzed, but this is a nightmare for companies that try to take on the task manually. They need a way to speed up the project and make it more accurate.
Enter machine learning algorithms. Machine learning algorithms are methods AI programs use to complete a particular task. In most cases, they predict outcomes based on the provided information.
Without machine learning algorithms, customer behavior analyses would be a shot in the dark. These models are essential because they help enterprises segment their markets, develop new offerings, and perform time-sensitive operations without making wild guesses.
We’ve covered the definition and significance of machine learning, which only scratches the surface of this concept. The following is a detailed overview of the different types, models, and challenges of machine learning algorithms.
Types of Machine Learning Algorithms
A natural way to kick our discussion into motion is to dissect the most common types of machine learning algorithms. Here’s a brief explanation of each model, along with a few real-life examples and applications.
Supervised Learning
You can come across “supervised learning” at every corner of the machine learning realm. But what is it about, and where is it used?
Definition and Examples
Supervised machine learning is like supervised classroom learning. A teacher provides instructions, based on which students perform requested tasks.
In a supervised algorithm, the teacher is replaced by a user who feeds the system with input data. The system draws on this data to make predictions or discover trends, depending on the purpose of the program.
There are many supervised learning algorithms, as illustrated by the following examples:
- Decision trees
- Linear regression
- Gaussian Naïve Bayes
Applications in Various Industries
When supervised machine learning models were invented, it was like discovering the Holy Grail. The technology is incredibly flexible since it permeates a range of industries. For example, supervised algorithms can:
- Detect spam in emails
- Scan biometrics for security enterprises
- Recognize speech for developers of speech synthesis tools
Unsupervised Learning
On the other end of the spectrum of machine learning lies unsupervised learning. You can probably already guess the difference from the previous type, so let’s confirm your assumption.
Definition and Examples
Unsupervised learning is a model that requires no training data. The algorithm performs various tasks intuitively, reducing the need for your input.
Machine learning professionals can tap into many different unsupervised algorithms:
- K-means clustering
- Hierarchical clustering
- Gaussian Mixture Models
Applications in Various Industries
Unsupervised learning models are widespread across a range of industries. Like supervised solutions, they can accomplish virtually anything:
- Segment target audiences for marketing firms
- Grouping DNA characteristics for biology research organizations
- Detecting anomalies and fraud for banks and other financial enterprises
Reinforcement Learning
How many times have your teachers rewarded you for a job well done? By doing so, they reinforced your learning and encouraged you to keep going.
That’s precisely how reinforcement learning works.
Definition and Examples
Reinforcement learning is a model where an algorithm learns through experimentation. If its action yields a positive outcome, it receives an award and aims to repeat the action. Acts that result in negative outcomes are ignored.
If you want to spearhead the development of a reinforcement learning-based app, you can choose from the following algorithms:
- Markov Decision Process
- Bellman Equations
- Dynamic programming
Applications in Various Industries
Reinforcement learning goes hand in hand with a large number of industries. Take a look at the most common applications:
- Ad optimization for marketing businesses
- Image processing for graphic design
- Traffic control for government bodies
Deep Learning
When talking about machine learning algorithms, you also need to go through deep learning.
Definition and Examples
Surprising as it may sound, deep learning operates similarly to your brain. It’s comprised of at least three layers of linked nodes that carry out different operations. The idea of linked nodes may remind you of something. That’s right – your brain cells.
You can find numerous deep learning models out there, including these:
- Recurrent neural networks
- Deep belief networks
- Multilayer perceptrons
Applications in Various Industries
If you’re looking for a flexible algorithm, look no further than deep learning models. Their ability to help businesses take off is second-to-none:
- Creating 3D characters in video gaming and movie industries
- Visual recognition in telecommunications
- CT scans in healthcare
Popular Machine Learning Algorithms
Our guide has already listed some of the most popular machine-learning algorithms. However, don’t think that’s the end of the story. There are many other algorithms you should keep in mind if you want to gain a better understanding of this technology.
Linear Regression
Linear regression is a form of supervised learning. It’s a simple yet highly effective algorithm that can help polish any business operation in a heartbeat.
Definition and Examples
Linear regression aims to predict a value based on provided input. The trajectory of the prediction path is linear, meaning it has no interruptions. The two main types of this algorithm are:
- Simple linear regression
- Multiple linear regression
Applications in Various Industries
Machine learning algorithms have proved to be a real cash cow for many industries. That especially holds for linear regression models:
- Stock analysis for financial firms
- Anticipating sports outcomes
- Exploring the relationships of different elements to lower pollution
Logistic Regression
Next comes logistic regression. This is another type of supervised learning and is fairly easy to grasp.
Definition and Examples
Logistic regression models are also geared toward predicting certain outcomes. Two classes are at play here: a positive class and a negative class. If the model arrives at the positive class, it logically excludes the negative option, and vice versa.
A great thing about logistic regression algorithms is that they don’t restrict you to just one method of analysis – you get three of these:
- Binary
- Multinomial
- Ordinal
Applications in Various Industries
Logistic regression is a staple of many organizations’ efforts to ramp up their operations and strike a chord with their target audience:
- Providing reliable credit scores for banks
- Identifying diseases using genes
- Optimizing booking practices for hotels
Decision Trees
You need only look out the window at a tree in your backyard to understand decision trees. The principle is straightforward, but the possibilities are endless.
Definition and Examples
A decision tree consists of internal nodes, branches, and leaf nodes. Internal nodes specify the feature or outcome you want to test, whereas branches tell you whether the outcome is possible. Leaf nodes are the so-called end outcome in this system.
The four most common decision tree algorithms are:
- Reduction in variance
- Chi-Square
- ID3
- Cart
Applications in Various Industries
Many companies are in the gutter and on the verge of bankruptcy because they failed to raise their services to the expected standards. However, their luck may turn around if they apply decision trees for different purposes:
- Improving logistics to reach desired goals
- Finding clients by analyzing demographics
- Evaluating growth opportunities
Support Vector Machines
What if you’re looking for an alternative to decision trees? Support vector machines might be an excellent choice.
Definition and Examples
Support vector machines separate your data with surgically accurate lines. These lines divide the information into points close to and far away from the desired values. Based on their proximity to the lines, you can determine the outliers or desired outcomes.
There are as many support vector machines as there are specks of sand on Copacabana Beach (not quite, but the number is still considerable):
- Anova kernel
- RBF kernel
- Linear support vector machines
- Non-linear support vector machines
- Sigmoid kernel
Applications in Various Industries
Here’s what you can do with support vector machines in the business world:
- Recognize handwriting
- Classify images
- Categorize text
Neural Networks
The above deep learning discussion lets you segue into neural networks effortlessly.
Definition and Examples
Neural networks are groups of interconnected nodes that analyze training data previously provided by the user. Here are a few of the most popular neural networks:
- Perceptrons
- Convolutional neural networks
- Multilayer perceptrons
- Recurrent neural networks
Applications in Various Industries
Is your imagination running wild? That’s good news if you master neural networks. You’ll be able to utilize them in countless ways:
- Voice recognition
- CT scans
- Commanding unmanned vehicles
- Social media monitoring
K-means Clustering
The name “K-means” clustering may sound daunting, but no worries – we’ll break down the components of this algorithm into bite-sized pieces.
Definition and Examples
K-means clustering is an algorithm that categorizes data into a K-number of clusters. The information that ends up in the same cluster is considered related. Anything that falls beyond the limit of a cluster is considered an outlier.
These are the most widely used K-means clustering algorithms:
- Hierarchical clustering
- Centroid-based clustering
- Density-based clustering
- Distribution-based clustering
Applications in Various Industries
A bunch of industries can benefit from K-means clustering algorithms:
- Finding optimal transportation routes
- Analyzing calls
- Preventing fraud
- Criminal profiling
Principal Component Analysis
Some algorithms start from certain building blocks. These building blocks are sometimes referred to as principal components. Enter principal component analysis.
Definition and Examples
Principal component analysis is a great way to lower the number of features in your data set. Think of it like downsizing – you reduce the number of individual elements you need to manage to streamline overall management.
The domain of principal component analysis is broad, encompassing many types of this algorithm:
- Sparse analysis
- Logistic analysis
- Robust analysis
- Zero-inflated dimensionality reduction
Applications in Various Industries
Principal component analysis seems useful, but what exactly can you do with it? Here are a few implementations:
- Finding patterns in healthcare records
- Resizing images
- Forecasting ROI
Challenges and Limitations of Machine Learning Algorithms
No computer science field comes without drawbacks. Machine learning algorithms also have their fair share of shortcomings:
- Overfitting and underfitting – Overfitted applications fail to generalize training data properly, whereas under-fitted algorithms can’t map the link between training data and desired outcomes.
- Bias and variance – Bias causes an algorithm to oversimplify data, whereas variance makes it memorize training information and fail to learn from it.
- Data quality and quantity – Poor quality, too much, or too little data can render an algorithm useless.
- Computational complexity – Some computers may not have what it takes to run complex algorithms.
- Ethical considerations – Sourcing training data inevitably triggers privacy and ethical concerns.
Future Trends in Machine Learning Algorithms
If we had a crystal ball, it might say that future of machine learning algorithms looks like this:
- Integration with other technologies – Machine learning may be harmonized with other technologies to propel space missions and other hi-tech achievements.
- Development of new algorithms and techniques – As the amount of data grows, expect more algorithms to spring up.
- Increasing adoption in various industries – Witnessing the efficacy of machine learning in various industries should encourage all other industries to follow in their footsteps.
- Addressing ethical and social concerns – Machine learning developers may find a way to source information safely without jeopardizing someone’s privacy.
Machine Learning Can Expand Your Horizons
Machine learning algorithms have saved the day for many enterprises. By polishing customer segmentation, strategic decision-making, and security, they’ve allowed countless businesses to thrive.
With more machine learning breakthroughs in the offing, expect the impact of this technology to magnify. So, hit the books and learn more about the subject to prepare for new advancements.
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The Open Institute of Technology (OPIT) began enrolling students in 2023 to help bridge the skills gap between traditional university education and the requirements of the modern workplace. OPIT’s MSc courses aim to help professionals make a greater impact on their workplace through technology.
OPIT’s courses have become popular with business leaders hoping to develop a strong technical foundation to understand technologies, such as artificial intelligence (AI) and cybersecurity, that are shaping their industry. But OPIT is also attracting professionals with strong technical expertise looking to engage more deeply with the strategic side of digital innovation. This is the story of one such student, Obiora Awogu.
Meet Obiora
Obiora Awogu is a cybersecurity expert from Nigeria with a wealth of credentials and experience from working in the industry for a decade. Working in a lead data security role, he was considering “what’s next” for his career. He was contemplating earning an MSc to add to his list of qualifications he did not yet have, but which could open important doors. He discussed the idea with his mentor, who recommended OPIT, where he himself was already enrolled in an MSc program.
Obiora started looking at the program as a box-checking exercise, but quickly realized that it had so much more to offer. As well as being a fully EU-accredited course that could provide new opportunities with companies around the world, he recognized that the course was designed for people like him, who were ready to go from building to leading.
OPIT’s MSc in Cybersecurity
OPIT’s MSc in Cybersecurity launched in 2024 as a fully online and flexible program ideal for busy professionals like Obiora who want to study without taking a career break.
The course integrates technical and leadership expertise, equipping students to not only implement cybersecurity solutions but also lead cybersecurity initiatives. The curriculum combines technical training with real-world applications, emphasizing hands-on experience and soft skills development alongside hard technical know-how.
The course is led by Tom Vazdar, the Area Chair for Cybersecurity at OPIT, as well as the Chief Security Officer at Erste Bank Croatia and an Advisory Board Member for EC3 European Cybercrime Center. He is representative of the type of faculty OPIT recruits, who are both great teachers and active industry professionals dealing with current challenges daily.
Experts such as Matthew Jelavic, the CEO at CIM Chartered Manager Canada and President of Strategy One Consulting; Mahynour Ahmed, Senior Cloud Security Engineer at Grant Thornton LLP; and Sylvester Kaczmarek, former Chief Scientific Officer at We Space Technologies, join him.
Course content includes:
- Cybersecurity fundamentals and governance
- Network security and intrusion detection
- Legal aspects and compliance
- Cryptography and secure communications
- Data analytics and risk management
- Generative AI cybersecurity
- Business resilience and response strategies
- Behavioral cybersecurity
- Cloud and IoT security
- Secure software development
- Critical thinking and problem-solving
- Leadership and communication in cybersecurity
- AI-driven forensic analysis in cybersecurity
As with all OPIT’s MSc courses, it wraps up with a capstone project and dissertation, which sees students apply their skills in the real world, either with their existing company or through apprenticeship programs. This not only gives students hands-on experience, but also helps them demonstrate their added value when seeking new opportunities.
Obiora’s Experience
Speaking of his experience with OPIT, Obiora said that it went above and beyond what he expected. He was not surprised by the technical content, in which he was already well-versed, but rather the change in perspective that the course gave him. It helped him move from seeing himself as someone who implements cybersecurity solutions to someone who could shape strategy at the highest levels of an organization.
OPIT’s MSc has given Obiora the skills to speak to boards, connect risk with business priorities, and build organizations that don’t just defend against cyber risks but adapt to a changing digital world. He commented that studying at OPIT did not give him answers; instead, it gave him better questions and the tools to lead. Of course, it also ticks the MSc box, and while that might not be the main reason for studying at OPIT, it is certainly a clear benefit.
Obiora has now moved into a leading Chief Information Security Officer Role at MoMo, Payment Service Bank for MTN. There, he is building cyber-resilient financial systems, contributing to public-private partnerships, and mentoring the next generation of cybersecurity experts.
Leading Cybersecurity in Africa
As well as having a significant impact within his own organization, studying at OPIT has helped Obiora develop the skills and confidence needed to become a leader in the cybersecurity industry across Africa.
In March 2025, Obiora was featured on the cover of CIO Africa Magazine and was then a panelist on the “Future of Cybersecurity Careers in the Age of Generative AI” for Comercio Ltd. The Lagos Chamber of Commerce and Industry also invited him to speak on Cybersecurity in Africa.
Obiora recently presented the keynote speech at the Hackers Secret Conference 2025 on “Code in the Shadows: Harnessing the Human-AI Partnership in Cybersecurity.” In the talk, he explored how AI is revolutionizing incident response, enhancing its speed, precision, and proactivity, and improving on human-AI collaboration.
An OPIT Success Story
Talking about Obiora’s success, the OPIT Area Chair for Cybersecurity said:
“Obiora is a perfect example of what this program was designed for – experienced professionals ready to scale their impact beyond operations. It’s been inspiring to watch him transform technical excellence into strategic leadership. Africa’s cybersecurity landscape is stronger with people like him at the helm. Bravo, Obiora!”
Learn more about OPIT’s MSc in Cybersecurity and how it can support the next steps of your career.

Open Institute of Technology (OPIT) masterclasses bring students face-to-face with real-world business challenges. In OPIT’s July masterclass, OPIT Professor Francesco Derchi and Ph.D. candidate Robert Mario de Stefano explained the principles of regenerative businesses and how regeneration goes hand in hand with growth.
Regenerative Business Models
Professor Derchi began by explaining what exactly is meant by regenerative business models, clearly differentiating them from sustainable or circular models.
Many companies pursue sustainable business models in which they offset their negative impact by investing elsewhere. For example, businesses that are big carbon consumers will support nature regeneration projects. Circular business models are similar but are more focused on their own product chain, aiming to minimize waste by keeping products in use as long as possible through recycling. Both models essentially aim to have a “net-zero” negative impact on the environment.
Regenerative models are different because they actively aim to have a “net-positive” impact on the environment, not just offsetting their own use but actively regenerating the planet.
Massive Transformative Purpose
While regenerative business models are often associated with philanthropic endeavors, Professor Derchi explained that they do not have to be, and that investment in regeneration can be a driver of growth.
He discussed the importance of corporate purpose in the modern business space. Having a strong and clearly stated corporate purpose is considered essential to drive business decision-making, encourage employee buy-in, and promote customer loyalty.
But today, simple corporate missions, such as “make good shoes,” don’t go far enough. People are looking for a Massive Transformational Purpose (MTP) that can take the business to the next level.
Take, for example, Ben & Jerry’s. The business’s initial corporate purpose may have been to make great ice cream and serve it up in a way that people will enjoy. But the business really began to grow when they embraced an MTP. As they announced in their mission statement, “We believe that ice cream can change the world.” Their business activities also have the aim of advancing human rights and dignity, supporting social and economic justice, and protecting and restoring the Earth’s natural systems. While these aims are philanthropic, they have also helped the business grow.
RePlanet
Professor Derchi next talked about RePlanet, a business he recently worked to develop their MTP. Founded in 2015, RePlanet designs and implements customized renewable energy solutions for businesses and projects. The company already operates in the renewable energy field and ranked as the 21st fastest-growing business in Italy in 2023. So while they were already enjoying great success, Derchi worked with them to see if actively embracing a regenerative business model could unlock additional growth.
Working together, RePlanet moved towards an MTP of building a greener future based on today’s choices, ensuring a cleaner world for generations. Meeting this goal started with the energy products that RePlanet sells, such as energy systems that recover heat from dairy farms. But as the business’s MTP, it goes beyond that. RePlanet doesn’t just engage suppliers; it chooses partners that share its specific values. It also influences the projects they choose to work on – they prioritize high-impact social projects, such as recently installing photovoltaic energy systems at a local hospital in Nigeria – and how RePlanet treats its talent, acknowledging that people are the true energy of the company.
Regenerative Business Strategies
Based on work with RePlanet and other businesses, Derchi has identified six archetypal regenerative business strategies for businesses that want to have both a regenerative impact and drive growth:
- Regenerative Leadership – Laying the foundation for regeneration in a broader sense throughout the company
- Nature Regeneration – Strategies to improve the health of the natural world
- Social Regeneration – Regenerating human ecosystems through things such as fair-trade practices
- Responsible Sourcing – Empowering and strengthening suppliers and their communities
- Health & Well-being – Creating products and services that have a positive effect on customers
- Employee Focus – Improve work conditions, lives, and well-being of employees.
Case Studies
Building on the concept of regenerative business models, Roberto Mario de Stefano shared other case studies of businesses that are having a positive impact and enjoying growth thanks to regenerative business models and strategies.
Biorfarm
Biorfarm is a digital platform that supports small-scale agriculture by creating a direct link between small farmers and consumers. Cutting out the middleman in modern supply chains means that farmers earn about 50% more for their produce. They set consumers up as “digital farmers” who actively support and learn about farming activities to promote more conscious food consumption.
Their vision is to create a food economy in which those who produce food and those who consume it are connected. This moves consumers from passive cash cows for large corporations that prioritize profits over the well-being of farmers to actively supporting natural production and a more sustainable system.
Rifo Lab
Rifo Lab is a circular clothing brand with the vision of addressing the problem of overproduction in the clothing industry. Established in Prato, Italy, a traditional textile-producing area, the company produces clothes made from textile waste and biodegradable materials. There are no physical stores, and all orders must be placed online; everything is made to order, reducing excess production.
With an eye on social regeneration, all production takes place within 30 kilometers of their offices, allowing the business to support ethical and local production. They also work with companies that actively integrate migrants into the local community, sharing their local artisan crafts with future generations.
Ogyre
Ogyre is a digital platform that allows you to pay fishermen to fish for waste. When fishermen are out conducting their livelihood, they also collect a significant amount of waste from the ocean, especially plastic waste. Ogyre arranges for fishermen to get paid for collecting that waste, which in turn supports the local fishing communities, and then transforms the waste collected into new sustainable products.
Moving Towards a Regenerative Future
The masterclass concluded with a Q&A session, where it explained that working in regenerative businesses requires the same skills as any other business. But it also requires you to embrace a mindset where value comes from giving and that growth is about working together for a better future, and not just competition.
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