Recommender systems are AI-based algorithms that use different information to recommend products to customers. We can say that recommender systems are a subtype of machine learning because the algorithms “learn from their past,” i.e., use past data to predict the future.

Today, we’re exposed to vast amounts of information. The internet is overflowing with data on virtually any topic. Recommender systems are like filters that analyze the data and offer the users (you) only relevant information. Since what’s relevant to you may not interest someone else, these systems use unique criteria to provide the best results to everyone.

In this article, we’ll dig deep into recommender systems and discuss their types, applications, and challenges.

Types of Recommender Systems

Learning more about the types of recommender systems will help you understand their purpose.

Content-Based Filtering

With content-based filtering, it’s all about the features of a particular item. Algorithms pick up on specific characteristics to recommend a similar item to the user (you). Of course, the starting point is your previous actions and/or feedback.

Sounds too abstract, doesn’t it? Let’s explain it through a real-life example: movies. Suppose you’ve subscribed to a streaming platform and watched The Notebook (a romance/drama starring Ryan Gosling and Rachel McAdams). Algorithms will sniff around to investigate this movie’s properties:

  • Genre
  • Actors
  • Reviews
  • Title

Then, algorithms will suggest what to watch next and display movies with similar features. For example, you may find A Walk to Remember on your list (because it belongs to the same genre and is based on a book by the same author). But you may also see La La Land on the list (although it’s not the same genre and isn’t based on a book, it stars Ryan Gosling).

Some of the advantages of this type are:

  • It only needs data from a specific user, not a whole group.
  • It’s ideal for those who have interests that don’t fall into the mainstream category.

A potential drawback is:

  • It recommends only similar items, so users can’t really expand their interests.

Collaborative Filtering

In this case, users’ preferences and past behaviors “collaborate” with one another, and algorithms use these similarities to recommend items. We have two types of collaborative filtering: user-user and item-item.

User-User Collaborative Filtering

The main idea behind this type of recommender system is that people with similar interests and past purchases are likely to make similar selections in the future. Unlike the previous type, the focus here isn’t just on only one user but a whole group.

Collaborative filtering is popular in e-commerce, with a famous example being Amazon. It analyzes the customers’ profiles and reviews and offers recommended products using that data.

The main advantages of user-user collaborative filtering are:

  • It allows users to explore new interests and stay in the loop with trends.
  • It doesn’t need information about the specific characteristics of an item.

The biggest disadvantage is:

  • It can be overwhelmed by data volume and offer poor results.

Item-Item Collaborative Filtering

If you were ever wondering how Amazon knows you want a mint green protective case for the phone you just ordered, the answer is item-item collaborative filtering. Amazon invented this type of filtering back in 1998. With it, the e-commerce platform can make quick product suggestions and let users purchase them with ease. Here, the focus isn’t on similarities between users but between products.

Some of the advantages of item-item collaborative filtering are:

  • It doesn’t require information about the user.
  • It encourages users to purchase more products.

The main drawback is:

  • It can suffer from a decrease in performance when there’s a vast amount of data.

Hybrid Recommender Systems

As we’ve seen, both collaborative and content-based filtering have their advantages and drawbacks. Experts designed hybrid recommender systems that grab the best of both worlds. They overcome the problems behind collaborative and content-based filtering and offer better performance.

With hybrid recommender systems, algorithms take into account different factors:

  • Users’ preferences
  • Users’ past purchases
  • Users’ product ratings
  • Similarities between items
  • Current trends

A classic example of a hybrid recommender system is Netflix. Here, you’ll see the recommended content based on the TV shows and movies you’ve already watched. You can also discover content that users with similar interests enjoy and can see what’s trending at the moment.

The biggest strong points of this system are:

  • It offers precise and personalized recommendations.
  • It doesn’t have cold-start problems (poor performance due to lack of information).

The main drawback is:

  • It’s highly complex.

Machine Learning Techniques in Recommender Systems

It’s fair to say that machine learning is like the foundation stone of recommender systems. This sub-type of artificial intelligence (AI) represents the process of computers generating knowledge from data. We understand the “machine” part, but what does “learning” implicate? “Learning” means that machines improve their performance and enhance capabilities as they learn more information and become more “experienced.”

The four machine learning techniques recommender systems love are:

  • Supervised learning
  • Unsupervised learning
  • Reinforcement learning
  • Deep learning

Supervised Learning

In this case, algorithms feed off past data to predict the future. To do that, algorithms need to know what they’re looking for in the data and what the target is. The data in which we know the target label are named labeled datasets, and they teach algorithms how to classify data or make predictions.

Supervised learning has found its place in recommender systems because it helps understand patterns and offers valuable recommendations to users. It analyzes the users’ past behavior to predict their future. Plus, supervised learning can handle large amounts of data.

The most obvious drawback of supervised learning is that it requires human involvement, and training machines to make predictions is no walk in the park. There’s also the issue of result accuracy. Whether or not the results will be accurate largely depends on the input and target values.

Unsupervised Learning

With unsupervised learning, there’s no need to “train” machines on what to look for in datasets. Instead, the machines analyze the information to discover hidden patterns or similar features. In other words, you can sit back and relax while the algorithms do their magic. There’s no need to worry about inputs and target values, and that is one of the best things about unsupervised learning.

How does this machine learning technique fit into recommender systems? The main application is exploration. With unsupervised learning, you can discover trends and patterns you didn’t even know existed. It can discover surprising similarities and differences between users and their online behavior. Simply put, unsupervised learning can perfect your recommendation strategies and make them more precise and personal.

Reinforcement Learning

Reinforcement learning is another technique used in recommender systems. It functions like a reward-punishment system, where the machine has a goal that it needs to achieve through a series of steps. The machine will try a strategy, receive back, change the strategy as necessary, and try again until it reaches the goal and gets a reward.

The most basic example of reinforcement learning in recommender systems is movie recommendations. In this case, the “reward” would be the user giving a five-star rating to the recommended movie.

Deep Learning

Deep learning is one of the most advanced (and most fascinating) subcategories of AI. The main idea behind deep learning is building neural networks that mimic and function similarly to human brains. Machines that feature this technology can learn new information and draw their own conclusions without any human assistance.

Thanks to this, deep learning offers fine-tuned suggestions to users, enhances their satisfaction, and ultimately leads to higher profits for companies that use it.

Challenges and Future Trends in Recommender Systems

Although we may not realize it, recommender systems are the driving force of online purchases and content streaming. Without them, we wouldn’t be able to discover amazing TV shows, movies, songs, and products that make our lives better, simpler, and more enjoyable.

Without a doubt, the internet would look very different if it wasn’t for recommender systems. But as you may have noticed, what you see as recommended isn’t always what you want, need, or like. In fact, the recommendations can be so wrong that you may be shocked how the internet could misinterpret you like that. Recommender systems aren’t perfect (at least not yet), and they face different challenges that affect their performance:

  • Data sparsity and scalability – If users don’t leave a trace online (don’t review items), the machines don’t have enough data to analyze and make recommendations. Likewise, the datasets change and grow constantly, which can also represent an issue.
  • Cold start problem – When new users become a part of a system, they may not receive relevant recommendations because algorithms don’t “know” their preferences, past purchases, or ratings. The same goes for new items introduced to a system.
  • Privacy and security concerns – Privacy and security are always at the spotlight of recommender systems. The situation is a paradox. The more a system knows about you, the better recommendations you’ll get. At the same time, you may not be willing to let a system learn your personal information if you want to maintain your privacy. But then, you won’t enjoy great recommendations.
  • Incorporating contextual information – Besides “typical” information, other data can help make more precise and relevant recommendations. The problem is how to incorporate them.
  • Explainability and trust – Can a recommender system explain why it made a certain recommendation, and can you trust it?

Discover New Worlds with Recommender Systems

Recommender systems are growing smarter by the day, thanks to machine learning and technological advancements. The recommendations were introduced to allow us to save time and find exactly what we’re looking for in a jiff. At the same time, they let us experiment and try something different.

While recommender systems have come a long way, there’s still more than enough room for further development.

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OPIT Supporting a New Generation of Cybersecurity Leaders
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Aug 28, 2025 5 min read

The Open Institute of Technology (OPIT) began enrolling students in 2023 to help bridge the skills gap between traditional university education and the requirements of the modern workplace. OPIT’s MSc courses aim to help professionals make a greater impact on their workplace through technology.

OPIT’s courses have become popular with business leaders hoping to develop a strong technical foundation to understand technologies, such as artificial intelligence (AI) and cybersecurity, that are shaping their industry. But OPIT is also attracting professionals with strong technical expertise looking to engage more deeply with the strategic side of digital innovation. This is the story of one such student, Obiora Awogu.

Meet Obiora

Obiora Awogu is a cybersecurity expert from Nigeria with a wealth of credentials and experience from working in the industry for a decade. Working in a lead data security role, he was considering “what’s next” for his career. He was contemplating earning an MSc to add to his list of qualifications he did not yet have, but which could open important doors. He discussed the idea with his mentor, who recommended OPIT, where he himself was already enrolled in an MSc program.

Obiora started looking at the program as a box-checking exercise, but quickly realized that it had so much more to offer. As well as being a fully EU-accredited course that could provide new opportunities with companies around the world, he recognized that the course was designed for people like him, who were ready to go from building to leading.

OPIT’s MSc in Cybersecurity

OPIT’s MSc in Cybersecurity launched in 2024 as a fully online and flexible program ideal for busy professionals like Obiora who want to study without taking a career break.

The course integrates technical and leadership expertise, equipping students to not only implement cybersecurity solutions but also lead cybersecurity initiatives. The curriculum combines technical training with real-world applications, emphasizing hands-on experience and soft skills development alongside hard technical know-how.

The course is led by Tom Vazdar, the Area Chair for Cybersecurity at OPIT, as well as the Chief Security Officer at Erste Bank Croatia and an Advisory Board Member for EC3 European Cybercrime Center. He is representative of the type of faculty OPIT recruits, who are both great teachers and active industry professionals dealing with current challenges daily.

Experts such as Matthew Jelavic, the CEO at CIM Chartered Manager Canada and President of Strategy One Consulting; Mahynour Ahmed, Senior Cloud Security Engineer at Grant Thornton LLP; and Sylvester Kaczmarek, former Chief Scientific Officer at We Space Technologies, join him.

Course content includes:

  • Cybersecurity fundamentals and governance
  • Network security and intrusion detection
  • Legal aspects and compliance
  • Cryptography and secure communications
  • Data analytics and risk management
  • Generative AI cybersecurity
  • Business resilience and response strategies
  • Behavioral cybersecurity
  • Cloud and IoT security
  • Secure software development
  • Critical thinking and problem-solving
  • Leadership and communication in cybersecurity
  • AI-driven forensic analysis in cybersecurity

As with all OPIT’s MSc courses, it wraps up with a capstone project and dissertation, which sees students apply their skills in the real world, either with their existing company or through apprenticeship programs. This not only gives students hands-on experience, but also helps them demonstrate their added value when seeking new opportunities.

Obiora’s Experience

Speaking of his experience with OPIT, Obiora said that it went above and beyond what he expected. He was not surprised by the technical content, in which he was already well-versed, but rather the change in perspective that the course gave him. It helped him move from seeing himself as someone who implements cybersecurity solutions to someone who could shape strategy at the highest levels of an organization.

OPIT’s MSc has given Obiora the skills to speak to boards, connect risk with business priorities, and build organizations that don’t just defend against cyber risks but adapt to a changing digital world. He commented that studying at OPIT did not give him answers; instead, it gave him better questions and the tools to lead. Of course, it also ticks the MSc box, and while that might not be the main reason for studying at OPIT, it is certainly a clear benefit.

Obiora has now moved into a leading Chief Information Security Officer Role at MoMo, Payment Service Bank for MTN. There, he is building cyber-resilient financial systems, contributing to public-private partnerships, and mentoring the next generation of cybersecurity experts.

Leading Cybersecurity in Africa

As well as having a significant impact within his own organization, studying at OPIT has helped Obiora develop the skills and confidence needed to become a leader in the cybersecurity industry across Africa.

In March 2025, Obiora was featured on the cover of CIO Africa Magazine and was then a panelist on the “Future of Cybersecurity Careers in the Age of Generative AI” for Comercio Ltd. The Lagos Chamber of Commerce and Industry also invited him to speak on Cybersecurity in Africa.

Obiora recently presented the keynote speech at the Hackers Secret Conference 2025 on “Code in the Shadows: Harnessing the Human-AI Partnership in Cybersecurity.” In the talk, he explored how AI is revolutionizing incident response, enhancing its speed, precision, and proactivity, and improving on human-AI collaboration.

An OPIT Success Story

Talking about Obiora’s success, the OPIT Area Chair for Cybersecurity said:

“Obiora is a perfect example of what this program was designed for – experienced professionals ready to scale their impact beyond operations. It’s been inspiring to watch him transform technical excellence into strategic leadership. Africa’s cybersecurity landscape is stronger with people like him at the helm. Bravo, Obiora!”

Learn more about OPIT’s MSc in Cybersecurity and how it can support the next steps of your career.

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How Regenerative Business Models Are Redefining Innovation and Sustainability
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Aug 18, 2025 6 min read

Open Institute of Technology (OPIT) masterclasses bring students face-to-face with real-world business challenges. In OPIT’s July masterclass, OPIT Professor Francesco Derchi and Ph.D. candidate Robert Mario de Stefano explained the principles of regenerative businesses and how regeneration goes hand in hand with growth.

Regenerative Business Models

Professor Derchi began by explaining what exactly is meant by regenerative business models, clearly differentiating them from sustainable or circular models.

Many companies pursue sustainable business models in which they offset their negative impact by investing elsewhere. For example, businesses that are big carbon consumers will support nature regeneration projects. Circular business models are similar but are more focused on their own product chain, aiming to minimize waste by keeping products in use as long as possible through recycling. Both models essentially aim to have a “net-zero” negative impact on the environment.

Regenerative models are different because they actively aim to have a “net-positive” impact on the environment, not just offsetting their own use but actively regenerating the planet.

Massive Transformative Purpose

While regenerative business models are often associated with philanthropic endeavors, Professor Derchi explained that they do not have to be, and that investment in regeneration can be a driver of growth.

He discussed the importance of corporate purpose in the modern business space. Having a strong and clearly stated corporate purpose is considered essential to drive business decision-making, encourage employee buy-in, and promote customer loyalty.

But today, simple corporate missions, such as “make good shoes,” don’t go far enough. People are looking for a Massive Transformational Purpose (MTP) that can take the business to the next level.

Take, for example, Ben & Jerry’s. The business’s initial corporate purpose may have been to make great ice cream and serve it up in a way that people will enjoy. But the business really began to grow when they embraced an MTP. As they announced in their mission statement, “We believe that ice cream can change the world.” Their business activities also have the aim of advancing human rights and dignity, supporting social and economic justice, and protecting and restoring the Earth’s natural systems. While these aims are philanthropic, they have also helped the business grow.

RePlanet

Professor Derchi next talked about RePlanet, a business he recently worked to develop their MTP. Founded in 2015, RePlanet designs and implements customized renewable energy solutions for businesses and projects. The company already operates in the renewable energy field and ranked as the 21st fastest-growing business in Italy in 2023. So while they were already enjoying great success, Derchi worked with them to see if actively embracing a regenerative business model could unlock additional growth.

Working together, RePlanet moved towards an MTP of building a greener future based on today’s choices, ensuring a cleaner world for generations. Meeting this goal started with the energy products that RePlanet sells, such as energy systems that recover heat from dairy farms. But as the business’s MTP, it goes beyond that. RePlanet doesn’t just engage suppliers; it chooses partners that share its specific values. It also influences the projects they choose to work on – they prioritize high-impact social projects, such as recently installing photovoltaic energy systems at a local hospital in Nigeria – and how RePlanet treats its talent, acknowledging that people are the true energy of the company.

Regenerative Business Strategies

Based on work with RePlanet and other businesses, Derchi has identified six archetypal regenerative business strategies for businesses that want to have both a regenerative impact and drive growth:

  • Regenerative Leadership – Laying the foundation for regeneration in a broader sense throughout the company
  • Nature Regeneration – Strategies to improve the health of the natural world
  • Social Regeneration – Regenerating human ecosystems through things such as fair-trade practices
  • Responsible Sourcing – Empowering and strengthening suppliers and their communities
  • Health & Well-being – Creating products and services that have a positive effect on customers
  • Employee Focus – Improve work conditions, lives, and well-being of employees.

Case Studies

Building on the concept of regenerative business models, Roberto Mario de Stefano shared other case studies of businesses that are having a positive impact and enjoying growth thanks to regenerative business models and strategies.

Biorfarm

Biorfarm is a digital platform that supports small-scale agriculture by creating a direct link between small farmers and consumers. Cutting out the middleman in modern supply chains means that farmers earn about 50% more for their produce. They set consumers up as “digital farmers” who actively support and learn about farming activities to promote more conscious food consumption.

Their vision is to create a food economy in which those who produce food and those who consume it are connected. This moves consumers from passive cash cows for large corporations that prioritize profits over the well-being of farmers to actively supporting natural production and a more sustainable system.

Rifo Lab

Rifo Lab is a circular clothing brand with the vision of addressing the problem of overproduction in the clothing industry. Established in Prato, Italy, a traditional textile-producing area, the company produces clothes made from textile waste and biodegradable materials. There are no physical stores, and all orders must be placed online; everything is made to order, reducing excess production.

With an eye on social regeneration, all production takes place within 30 kilometers of their offices, allowing the business to support ethical and local production. They also work with companies that actively integrate migrants into the local community, sharing their local artisan crafts with future generations.

Ogyre

Ogyre is a digital platform that allows you to pay fishermen to fish for waste. When fishermen are out conducting their livelihood, they also collect a significant amount of waste from the ocean, especially plastic waste. Ogyre arranges for fishermen to get paid for collecting that waste, which in turn supports the local fishing communities, and then transforms the waste collected into new sustainable products.

Moving Towards a Regenerative Future

The masterclass concluded with a Q&A session, where it explained that working in regenerative businesses requires the same skills as any other business. But it also requires you to embrace a mindset where value comes from giving and that growth is about working together for a better future, and not just competition.

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