More and more companies are employing data scientists. In fact, the number has nearly doubled in recent years, indicating the importance of this profession for the modern workplace.

Additionally, data science has become a highly lucrative career. Professionals easily make over $120,000 annually, which is why it’s one of the most popular occupations.

This article will cover all you need to know about data science. We’ll define the term, its main applications, and essential elements.

What Is Data Science?

Data science analyzes raw information to provide actionable insights. Data scientists who retrieve this data utilize cutting-edge equipment and algorithms. After the collection, they analyze and break down the findings to make them readable and understandable. This way, managers, owners, and stakeholders can make informed strategic decisions.

Data Science Meaning

Although most data science definitions are relatively straightforward, there’s a lot of confusion surrounding this topic. Some people believe the field is about developing and maintaining data storage structures, but that’s not the case. It’s about analyzing data storage solutions to solve business problems and anticipate trends.

Hence, it’s important to distinguish between data science projects and those related to other fields. You can do so by testing your projects for certain aspects.

For instance, one of the most significant differences between data engineering and data science is that data science requires programming. Data scientists typically rely on code. As such, they clean and reformat information to increase its visibility across all systems.

Furthermore, data science generally requires the use of math. Complex math operations enable professionals to process raw data and turn it into usable insights. For this reason, companies require their data scientists to have high mathematical expertise.

Finally, data science projects require interpretation. The most significant difference between data scientists and some other professionals is that they use their knowledge to visualize and interpret their findings. The most common interpretation techniques include charts and graphs.

Data Science Applications

Many questions arise when researching data science. In particular, what are the applications of data science? It can be implemented for a variety of purposes:

  • Enhancing the relevance of search results – Search engines used to take forever to provide results. The wait time is minimal nowadays. One of the biggest factors responsible for this improvement is data science.
  • Adding unique flair to your video games – All gaming areas can gain a lot from data science. High-end games based on data science can analyze your movements to anticipate and react to your decisions, making the experience more interactive.
  • Risk reduction – Several financial giants, such as Deloitte, hire data scientists to extract key information that lets them reduce business risks.
  • Driverless vehicles – Technology that powers self-driving vehicles identifies traffic jams, speed limits, and other information to make driving safer for all participants. Data science-based cars can also help you reach your destination sooner.
  • Ad targeting – Billboards and other forms of traditional marketing can be effective. But considering the number of online consumers is over 2.6 billion, organizations need to shift their promotion activities online. Data science is the answer. It lets organizations improve ad targeting by offering insights into consumer behaviors.
  • AR optimization – AR brands can take a number of approaches to refining their headsets. Data science is one of them. The algorithms involved in data science can improve AR machines, translating to a better user experience.
  • Premium recognition features – Siri might be the most famous tool developed through data science methods.

Learn Data Science

If you want to learn data science, understanding each stage of the process is an excellent starting point.

Data Collection

Data scientists typically start their day with data collection – gathering relevant information that helps them anticipate trends and solve problems. There are several methods associated with collecting data.

Data Mining

Data mining is great for anticipating outcomes. The procedure correlates different bits of information and enables you to detect discrepancies.

Web Scraping

Web scraping is the process of collecting data from web pages. There are different web scraping techniques, but most professionals utilize computer bots. This technique is faster and less prone to error than manual data discovery.

Remember that while screen scraping and web scraping are often used interchangeably, they’re not the same. The former merely copies screen pixels after recognizing them from various user interface components. The latter is a more extensive procedure that recovers the HTML code and any information stored within it.

Data Acquisition

Data acquisition is a form of data collection that garners information before storing it on your cloud-based servers or other solutions. Companies can collect information with specialized sensors and other devices. This equipment makes up their data acquisition systems.

Data Cleaning

You only need usable and original information in your system. Duplicate and redundant data can be a major obstacle, which is why you should use data cleaning. It removes contradictory information and helps you separate the wheat from the chaff.

Data Preprocessing

Data preprocessing prepares your data sets for other processes. Once it’s done, you can move on to information transformation, normalization, and analysis.

Data Transformation

Data transformation turns one version of information into another. It transforms raw data into usable information.

Data Normalization

You can’t start your data analysis without normalizing the information. Data normalization helps ensure that your information has uniform organization and appearance. It makes data sets more cohesive by removing illogical or unnecessary details.

Data Analysis

The next step in the data science lifecycle is data analysis. Effective data analysis provides more accurate data, improves customer insights and targeting, reduces operational costs, and more. Following are the main types of data analysis:

Exploratory Data Analysis

Exploratory data analysis is typically the first analysis performed in the data science lifecycle. The aim is to discover and summarize key features of the information you want to discuss.

Predictive Analysis

Predictive analysis comes in handy when you wish to forecast a trend. Your system uses historical information as a basis.

Statistical Analysis

Statistical analysis evaluates information to discover useful trends. It uses numbers to plan studies, create models, and interpret research.

Machine Learning

Machine learning plays a pivotal role in data analysis. It processes enormous chunks of data quickly with minimal human involvement. The technology can even mimic a human brain, making it incredibly accurate.

Data Visualization

Preparing and analyzing information is important, but a lot more goes into data science. More specifically, you need to visualize information using different methods. Data visualization is essential when presenting your findings to a general audience because it makes the information easily digestible.

Data Visualization Tools

Many tools can help you expedite your data visualization and create insightful dashboards.

Here are some of the best data visualization tools:

  • Zoho Analytics
  • Datawrapper
  • Tableau
  • Google Charts
  • Microsoft Excel

Data Visualization Techniques

The above tools contain a plethora of data visualization techniques:

  • Line chart
  • Histogram
  • Pie chart
  • Area plot
  • Scatter plot
  • Hexbin plots
  • Word clouds
  • Network diagrams
  • Highlight tables
  • Bullet graphs

Data Storytelling

You can’t have effective data presentation without next-level storytelling. It contextualizes your narrative and gives your audience a better understanding of the process. Data dashboards and other tools can be an excellent way to enhance your storytelling.

Data Interpretation

The success of your data science work depends on your ability to derive conclusions. That’s where data interpretation comes in. It features a variety of methods that let you review and categorize your information to solve critical problems.

Data Interpretation Tools

Rather than interpret data on your own, you can incorporate a host of data interpretation tools into your toolbox:

  • Layer – You can easily step up your data interpretation game with Layer. You can send well-designed spreadsheets to all stakeholders for improved visibility. Plus, you can integrate the app with other platforms you use to elevate productivity.
  • Power Bi – A vast majority of data scientists utilize Power BI. Its intuitive interface enables you to develop and set up customized interpretation tools, offering a tailored approach to data science.
  • Tableau – If you’re looking for another straightforward yet powerful platform, Tableau is a fantastic choice. It features robust dashboards with useful insights and synchronizes well with other applications.
  • R – Advanced users can develop exceptional data interpretation graphs with R. This programming language offers state-of-the-art interpretation tools to accelerate your projects and optimize your data architecture.

Data Interpretation Techniques

The two main data interpretation techniques are the qualitative method and the quantitative method.

The qualitative method helps you interpret qualitative information. You present your findings using text instead of figures.

By contrast, the quantitative method is a numerical data interpretation technique. It requires you to elaborate on your data with numbers.

Data Insights

The final phase of the data science process involves data insights. These give your organization a complete picture of the information you obtained and interpreted, allowing stakeholders to take action on company problems. That’s especially true with actionable insights, as they recommend solutions for increasing productivity and profits.

Climb the Data Science Career Ladder, Starting From the Basics

The first step to becoming a data scientist is understanding the essence of data science and its applications. We’ve given you the basics involved in this field – the rest is up to you. Master every stage of the data science lifecycle, and you’ll be ready for a rewarding career path.

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By Stephanie Mullins

Many people love to read the stories of successful business school graduates to see what they’ve achieved using the lessons, insights and connections from the programmes they’ve studied. We speak to one alumnus, Riccardo Ocleppo, who studied at top business schools including London Business School (LBS) and INSEAD, about the education institution called OPIT which he created after business school.

Please introduce yourself and your career to date. 

I am the founder of OPIT — Open Institute of Technology, a fully accredited Higher Education Institution (HEI) under the European Qualification Framework (EQF) by the MFHEA Authority. OPIT also partners with WES (World Education Services), a trusted non-profit providing verified education credential assessments (ECA) in the US and Canada for foreign degrees and certificates.  

Prior to founding OPIT, I established Docsity, a global community boasting 15 million registered university students worldwide and partnerships with over 250 Universities and Business Schools. My academic background includes an MSc in Electronics from Politecnico di Torino and an MSc in Management from London Business School. 

Why did you decide to create OPIT Open Institute of Technology? 

Higher education has a profound impact on people’s futures. Through quality higher education, people can aspire to a better and more fulfilling future.  

The mission behind OPIT is to democratise access to high-quality higher education in the fields that will be in high demand in the coming decades: Computer Science, Artificial Intelligence, Data Science, Cybersecurity, and Digital Innovation. 

Since launching my first company in the education field, I’ve engaged with countless students, partnered with hundreds of universities, and collaborated with professors and companies. Through these interactions, I’ve observed a gap between traditional university curricula and the skills demanded by today’s job market, particularly in Computer Science and Technology. 

I founded OPIT to bridge this gap by modernising education, making it affordable, and enhancing the digital learning experience. By collaborating with international professors and forging solid relationships with global companies, we are creating a dynamic online community and developing high-quality digital learning content. This approach ensures our students benefit from a flexible, cutting-edge, and stress-free learning environment. 

Why do you think an education in tech is relevant in today’s business landscape?

As depicted by the World Economic Forum’s “Future of Jobs 2023” report, the demand for skilled tech professionals remains (and will remain) robust across industries, driven by the critical role of advanced technologies in business success. 

Today’s companies require individuals who can innovate and execute complex solutions. A degree in fields like computer science, cybersecurity, data science, digital business or AI equips graduates with essential skills to thrive in this dynamic industry. 

According to the International Monetary Fund (IMF), the global tech talent shortage will exceed 85 million workers by 2030. The Korn Ferry Institute warns that this gap could result in hundreds of billions in lost revenue across the US, Europe, and Asia.  

To address this challenge, OPIT aims to democratise access to technology education. Our competency-based and applied approach, coupled with a flexible online learning experience, empowers students to progress at their own pace, demonstrating their skills as they advance.  

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The European: Balancing AI’s Market Research Potential
OPIT - Open Institute of Technology
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Jul 17, 2024 3 min read

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With careful planning, ethical considerations, and ensuring human oversight is maintained, AI can have huge market research benefits, says Lorenzo Livi of the Open Institute of Technology.

By Lorenzo Livi

To market well, you need to get something interesting in front of those who are interested. That takes a lot of thinking, a lot of work, and a whole bunch of research. But what if the bulk of that thinking, work and research could be done for you? What would that mean for marketing as an industry, and market research specifically?

With the recent explosion of AI onto the world stage, big changes are coming in the marketing industry. But will AI be able to do market research as successfully? Simply, the answer is yes. A big, fat, resounding yes. In fact, AI has the potential to revolutionise market research.

Ensuring that people have a clear understanding of what exactly AI is is crucial, given its seismic effect on our world. Common questions that even occur amongst people at the forefront of marketing, such as, “Who invented AI?” or, “Where is the main AI system located?” highlight a widespread misunderstanding about the nature of AI.

As for the notion of a central “main thing” running AI, it’s essential to clarify that AI systems exist in various forms and locations. AI algorithms and models can run on individual computers, servers, or even specialized hardware designed for AI processing, commonly referred to as AI chips. These systems can be distributed across multiple locations, including data centres, cloud platforms, and edge devices. They can also be used anywhere, so long as you have a compatible device and an internet connection.

While the concept of AI may seem abstract or mysterious to some, it’s important to approach it with a clear understanding of its principles and applications. By promoting education and awareness about AI, we can dispel misconceptions and facilitate meaningful conversations about its role in society.

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