Every time you’ve chatted with a bot on a website, you’ve seen the basis of artificial intelligence (AI) and machine learning (ML) in action. Your experiences with augmented reality, any prompts you’ve ever delivered to ChatGPT, and a host of other technologies that businesses are already leveraging show us how crucial these two fields are, both today and in the future.

AI and ML are taking over the world. And with the right AI & ML courses, you put yourself in the ideal position to forge a career in an industry that’s set for a continuous annual growth rate of 36.2% between 2023 and 2030.

Factors to Consider When Choosing an AI and ML Course

AI ML courses come in all shapes and sizes, with some delivering the basics you need to build a foundation in the subjects and others moving on from those foundational concepts and into specializations. These five things are your biggest considerations when choosing a course.

1 – Course Content and Curriculum

What does the course teach? That’s not just an important question in terms of figuring out if the course helps you develop the skills you need, but it’s a crucial one for your future career prospects. The curriculum informs every step you take on your learning journey. If the content isn’t up to scratch (or takes you in a different direction than the one you intend to go in) it’s not the course for you.

2 – Course Duration and Flexibility

Combine work and family with your personal life and existing educational commitments and you have the recipe for a quagmire of time-consuming tasks that may not fit with a long-term course. The best AI and ML courses online offer flexibility, allowing you to fit your studies around other commitments and opening the door to self-paced learning.

3 – Your Instructors

Imagine you walk into a classroom and your instructor introduces themself. They tell you they have a couple of qualifications in the fields of AI and ML, but they haven’t worked in either industry and can’t expose you to professionals who have. Is that any use to you in your career? A good instructor combines technical expertise (which they’ll need a lot of) with industry experience they can draw on to lead you down the right career path.

4 – Course Reviews and Ratings

As any online marketer will tell you, user-generated content in the form of reviews, social media posts, and simple ratings tells you a ton about what a product delivers. That’s as true for AI and machine learning courses as it is for anything else. Check out what other people have to say about the course, paying special attention to former students and what’s happened to them in the wake of earning their certification.

5 – Pricing and Affordability

Money is always a challenge when it comes to education. Some universities charge tens of thousands of euros for their courses, which is fine if you can commit time and money to a full-time educational experience. It’s not so fine if you’re working on a budget. Your course’s cost plays a huge role in determining whether you take it. Just remember one thing – people tend to get what they pay for (for better or worse).

Top AI and ML Online Courses

Machine learning and artificial intelligence courses run the gamut from fast, industry-led courses designed to get you into a job to deeper degrees designed to equip you with everything you need to advance in your career. The following four are some of the best AI and ML courses online.

Course 1 – Master in Applied Data Science & AI (OPIT)

Designed for those at the postgraduate level, this Master’s degree requires you to have a background in computer science (or a relevant alternative). It’s a 100% online course that delivers an accredited degree under the European Qualification Framework (EQF), with the course also counting toward the college credits you may need to apply for future courses. Tutors are available for direct learning 24/7 and you learn via both recorded and live content delivered over the web.

Key Features and Benefits

  • Offers tons of exposure to how machine learning and artificial intelligence apply in real-world scenarios
  • You get a Master’s degree from a fully-accredited institution
  • Favors progressive assessments over high-stress exams
  • Control your own learning by arranging the course’s modules around your schedule

Enrollment Details

OPIT’s Master in Applied Data Science & AI comes in two flavors – the regular 18-month variety and a fast-tracked 12-month course. Enrollment is annual, with intake occurring every October, and the price varies depending on when you apply. Early birds get an extensive discount, paying €4,950 compared to the regular price of €6,500. You’ll need a relevant Bachelor’s degree in a subject like computer science to apply.

Course 2 – Machine Learning Introduction for Everyone (IBM via Coursera)

If OPIT’s Master’s degree is for people who are already halfway through the metaphorical marathon of machine learning and AI, IBM’s beginner’s course is for those at the starting line. It’s a seven-hour course that teaches the basics of AI and ML, in addition to helping you get to grips with the development cycle for a machine learning model. As a primer for the concepts, it’s one of the best AI ML online courses available.

Key Features and Benefits

  • Provided by a Fortune 50 company that’s one of the leaders in the AI field
  • Created by a Senior Data Scientist who currently works for IBM
  • You receive a sharable certificate that looks great on your LinkedIn profile
  • No completion of other AI machine learning courses is required to apply

Enrollment Details

“Free” is always a nice price tag to see on anything, and that’s what you get with this course, at least when trialing the course. Enrolment is semi-regular, with batches of students accepted every few months, and you get to reset deadlines based on when you can complete its modules. IBM says the course contains seven hours of content. Your experience may vary depending on how quickly (or otherwise) you adapt to the content.

Course 3 – Post Graduate Program in AI and Machine Learning (Purdue University)

Career Karma ranks this as one of the best AI ML courses online, and it’s hard to argue given that this is a near-year-long course offered with backing from industry professionals at IBM. It’s more bootcamp than formal course, though, so expect to be put through your paces with intensive hackathons and sprints that cover a huge number of AI tools. Combine that with real-world projects (using datasets from companies like Twitter and Uber) and you have a fast-paced and valuable course.

Key Features and Benefits

  • Any extremely modern curriculum that takes in real-world examples from tech industry giants
  • Backed by IBM to further the real-world experience delivered
  • You receive a postgraduate certificate from an established university
  • The online bootcamp experience is great for people who prefer fast-paced and intensive learning

Enrollment Details

Enrollment is set for May of each year, with the course lasting for 11 months thereafter. You’ll need to hit some criteria to apply. The course asks for a minimum of a Bachelor’s degree where you’ve obtained at least 50% on your modules, as well as a couple of years of work experience. That work experience requirement may be an issue for people who haven’t started their careers. Still, it’s a cost-effective program, with the course costing £2,990 (approx. €3,400).

Course 4 – Machine Learning Crash Course (Google AI)

If time is of the essence and you just want a crash course in what machine learning is and how it applies to your business, Google provides the answer with this option. At just 15 hours, it’s a course you can complete over an intensive weekend of study. It’ll introduce you to some real-world case studies, with lectures coming directly from industry heads at Google.

Key Features and Benefits

  • Contains 25 lessons (with 30 exercises) to expand and test your knowledge
  • Get industry insight from Google experts who work in the AI and ML fields
  • You don’t have to pay a euro to take part in this course
  • Includes interactive visualizations of real-world models that are great for tinkerers

Enrollment Details

Google presumes no prior knowledge of machine learning in this course, though it recommends that you’re comfortable with programming in Python and understand complex statistical concepts. Knowledge of the NumPy library is especially helpful. Assuming you build up a knowledge base (Google offers other courses to cover these foundations), you can enroll at any time and get a free course that you can fit around your schedule.

Additional Resources for AI and ML Learning

Great AI ML courses can teach you the fundamentals and offer direct experience, ideally coming from professionals in the industry. But it’s what you do outside of your formal and certified studies that can make the biggest difference to your career prospects. These additional resources both supplement what you learn from the above courses and allow you to continue developing your skills once you have your shiny new certificate:

  • Online forums and communities
  • Podcasts and YouTube channels dedicated to machine learning and AI
  • Books and eBooks
  • Conferences, workshops, and career-centric bootcamps

Use AI & ML Courses Today to Benefit Tomorrow

Consider these facts if you need any more convincing that AI and machine learning courses are right for you. The average machine learning engineer earns between €66,585 and €118,169 per year, with jobs in AI easily climbing into the six-figure range as well. Your career prospects get a boost when you study AI and ML. But remember – a certification alone is not enough.

These are fast-evolving fields, and only those who dedicate themselves to continued learning (and the adaptation that comes with market changes) excel. Start your journey with one of the four courses in this article and then continue down the educational path.

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By Stephanie Mullins

Many people love to read the stories of successful business school graduates to see what they’ve achieved using the lessons, insights and connections from the programmes they’ve studied. We speak to one alumnus, Riccardo Ocleppo, who studied at top business schools including London Business School (LBS) and INSEAD, about the education institution called OPIT which he created after business school.

Please introduce yourself and your career to date. 

I am the founder of OPIT — Open Institute of Technology, a fully accredited Higher Education Institution (HEI) under the European Qualification Framework (EQF) by the MFHEA Authority. OPIT also partners with WES (World Education Services), a trusted non-profit providing verified education credential assessments (ECA) in the US and Canada for foreign degrees and certificates.  

Prior to founding OPIT, I established Docsity, a global community boasting 15 million registered university students worldwide and partnerships with over 250 Universities and Business Schools. My academic background includes an MSc in Electronics from Politecnico di Torino and an MSc in Management from London Business School. 

Why did you decide to create OPIT Open Institute of Technology? 

Higher education has a profound impact on people’s futures. Through quality higher education, people can aspire to a better and more fulfilling future.  

The mission behind OPIT is to democratise access to high-quality higher education in the fields that will be in high demand in the coming decades: Computer Science, Artificial Intelligence, Data Science, Cybersecurity, and Digital Innovation. 

Since launching my first company in the education field, I’ve engaged with countless students, partnered with hundreds of universities, and collaborated with professors and companies. Through these interactions, I’ve observed a gap between traditional university curricula and the skills demanded by today’s job market, particularly in Computer Science and Technology. 

I founded OPIT to bridge this gap by modernising education, making it affordable, and enhancing the digital learning experience. By collaborating with international professors and forging solid relationships with global companies, we are creating a dynamic online community and developing high-quality digital learning content. This approach ensures our students benefit from a flexible, cutting-edge, and stress-free learning environment. 

Why do you think an education in tech is relevant in today’s business landscape?

As depicted by the World Economic Forum’s “Future of Jobs 2023” report, the demand for skilled tech professionals remains (and will remain) robust across industries, driven by the critical role of advanced technologies in business success. 

Today’s companies require individuals who can innovate and execute complex solutions. A degree in fields like computer science, cybersecurity, data science, digital business or AI equips graduates with essential skills to thrive in this dynamic industry. 

According to the International Monetary Fund (IMF), the global tech talent shortage will exceed 85 million workers by 2030. The Korn Ferry Institute warns that this gap could result in hundreds of billions in lost revenue across the US, Europe, and Asia.  

To address this challenge, OPIT aims to democratise access to technology education. Our competency-based and applied approach, coupled with a flexible online learning experience, empowers students to progress at their own pace, demonstrating their skills as they advance.  

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The European: Balancing AI’s Market Research Potential
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With careful planning, ethical considerations, and ensuring human oversight is maintained, AI can have huge market research benefits, says Lorenzo Livi of the Open Institute of Technology.

By Lorenzo Livi

To market well, you need to get something interesting in front of those who are interested. That takes a lot of thinking, a lot of work, and a whole bunch of research. But what if the bulk of that thinking, work and research could be done for you? What would that mean for marketing as an industry, and market research specifically?

With the recent explosion of AI onto the world stage, big changes are coming in the marketing industry. But will AI be able to do market research as successfully? Simply, the answer is yes. A big, fat, resounding yes. In fact, AI has the potential to revolutionise market research.

Ensuring that people have a clear understanding of what exactly AI is is crucial, given its seismic effect on our world. Common questions that even occur amongst people at the forefront of marketing, such as, “Who invented AI?” or, “Where is the main AI system located?” highlight a widespread misunderstanding about the nature of AI.

As for the notion of a central “main thing” running AI, it’s essential to clarify that AI systems exist in various forms and locations. AI algorithms and models can run on individual computers, servers, or even specialized hardware designed for AI processing, commonly referred to as AI chips. These systems can be distributed across multiple locations, including data centres, cloud platforms, and edge devices. They can also be used anywhere, so long as you have a compatible device and an internet connection.

While the concept of AI may seem abstract or mysterious to some, it’s important to approach it with a clear understanding of its principles and applications. By promoting education and awareness about AI, we can dispel misconceptions and facilitate meaningful conversations about its role in society.

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