Before the COVID-19 pandemic, most businesses viewed digitalization as only an additional avenue for marketing their products or services. In the post-pandemic world though, digitalization has become the very lifeblood of survival for these businesses.

But implementing an efficient digital business strategy is no easy task. After all, a digital transformation calls for fundamentally reshaping how a business operates.

However, one look at what technology can do for you and your business is enough to make you understand that the complex digital transformation process is well worth it. If all of this is new to you, don’t worry. You can master all the necessary digital skills to reap the benefits of digitalization by completing the Open Institute of Technology’s Bachelor’s Degree in Digital Business. Alternatively, you can further your skills with the Institute’s Master’s Degree in Applied Digital Business.

Without further ado, let’s discuss eight genuine benefits of embracing digitalization and implementing digital business strategies.

1. Data-Driven Decision-Making

Efficiency. Innovation. Sustainable success. These desirable outcomes can only be reached with data-driven decision-making. While traditional decision-making mostly relies on experience, modern data-driven decision-making leverages the power of artificial intelligence (AI) to analyze vast amounts of data swiftly and accurately.

Of course, artificial intelligence brings much more to the corporate world beyond data analysis. This innovative technology can automate administrative tasks, provide instant customer responses, and enhance overall operational agility. All of these make managerial and business decisions and processes significantly faster.

That’s precisely why OPIT’s study programs feature courses dedicated to artificial intelligence in the business setting, from a general introduction to AI principles in the digital economy. The goal of these courses is simple – help you understand why, how, and when to use AI in business decision-making and beyond.

But as powerful as AI is, you can’t solely rely on technology in your decision-making process. AI is only there to help you make this process more comprehensive and strategized. This technology will also help you spend less time on mundane, control-based tasks, allowing you to focus on your judgment, critical thinking, and problem-solving.

Luckily, all of these skills are also covered by various Digital Business courses at OPIT, allowing you to become the best digital-era manager and decision-maker you can be.

2. Faster Time to Market

All the invaluable data gathered by artificial intelligence and other digital tools can also do wonders in the research and development department. With so much data at hand, businesses should have no trouble improving their existing products or services or launching new ones.

The latter process is especially important as the time it takes for a product to go from conceptualization to market availability can be rather lengthy. But what used to take months or years can now be done in weeks, days, or even hours, all thanks to digitalization.

Businesses can rely on modern technologies to rapidly test, pilot, iterate, and launch new products and services, significantly enhancing their agility in the ever-evolving business world. And hey, if a product or a service doesn’t quite work, you’ll be able to tell this almost immediately through online feedback and product reviews.

Using these valuable insights, businesses can revise their offerings to suit their customers’ preferences, needs, and interests. The result? Nothing but product excellence and customer satisfaction.

3. New Sales Channels

Dominating the business world is all about finding new ways to reach, engage, and retain customers. The good news? The digital-age business world offers seemingly endless opportunities to do this. You just need to know where to look.

Granted, your job doesn’t stop when a new channel is identified. Rather, it transforms. Now, it’s up to you to know how to use that channel effectively. To do so, you’ll need to learn about digital business models, as virtually every sales channel has a dedicated one.

Arguably, the most important thing to cover is how digital business models differ from traditional models (especially if you’ve only ever worked with the latter). And that’s precisely what OPIT’s “Digital Business Models” module covers.

You’ll learn just how vital online platforms, e-commerce, and digital marketing are in shaping modern business strategies. Use this knowledge to successfully tap into new markets and connect with a broader audience.

Naturally, there’s one online channel that’ll play critical role here – social media. Luckily for business owners and managers, most customers are active on at least one social media platform, essentially making the global population a prospect for sales.

4. Increased Market Share

For most businesses, the ultimate goal is to boost revenue, improve bargaining power, and strengthen competitive position. First step? Capturing a more substantial portion of the market. Fortunately, doing so is much easier now that most of the global population is within reach through digital business strategies.

So, it’s no wonder digital transformation has become essential to growing a brand. This process facilitates everything you need to establish a robust market presence – better financial performance, media activity, and advertising capabilities.

Best of all? You can use digital business strategies to only boost your market share or completely dominate your industry. It’s all up to you and how you harness the power of digitalization.

That’s why OPIT’s Applied Digital Business program contains a course titled “Maximizing Impact in the Digital Economy.” From gradual scaling to growth hacking, this course equips you with the insights and skills needed to ensure sustained success in virtually any industry.

5. Better Customer Interaction

Reaching and retaining new customers are equally important. But how can you do this? By ensuring most (if not all) of their interactions with the business are positive, of course. Naturally, digital transformation can help in this regard as well.

After all, the digital environment offers countless possibilities for improving the customer relationship with a brand. From streamlined online transactions to personalized communication through various digital channels, there’s virtually no area of the customer experience that digital transformation can’t positively impact. With this process, it’s all about simplicity, real-time services, and tailored experiences. And there’s hardly a customer that doesn’t love these things.

Granted, many (digital) elements are involved in achieving this desirable outcome, including artificial intelligence, automation, and digital marketing. But don’t worry; the OPIT’s programs extensively cover each element.

Take digital marketing as an example. Whether you’re interested in gaining an understanding of the key concepts of this dynamic field or delving into advanced strategies, there’s a module tailored to your needs.

6. Real-Time Transactions

As previously mentioned, customers love real-time services. In the past, this was hardly possible, as businesses were limited by time and infrastructure constraints. But not anymore. With digital tools, the 24/7 concept becomes a reality.

Customers can look at business offerings and make a purchase at any time of the day or night, breaking free from the traditional constraints of operating hours. All they need is a few clicks, and voilà – their transaction is complete.

This is made possible by innovative technologies like Blockchain, which dramatically enhances transaction speed while minimizing costs and any chances of fraud. Of course, this also means that this technology is covered by OPIT’s undergraduate program, which looks into the Blockchain’s transformative impact on business practices.

7. Easy Talent Acquisition

So far, this article has focused on how digital business strategies can benefit a brand’s relationship with customers. But these strategies can also revolutionize the process of talent acquisition. Of course, this is equally important, as there’s no successful business without a talented and capable workforce.

Before, recruiting top talent was often a challenging and time-consuming endeavor. Now, attracting talent (and the right talent for your business at that) is almost effortless. How?

Well, digital tools have got your back every step of the way. From job-matching sites like LinkedIn attracting candidates based on their professional profiles to automated systems streamlining the hiring process, digital tools have completely transformed talent acquisition.

That’s not to mention the endless opportunities working from home has opened up both for businesses and employees. Thanks to digitalization, the whole world is basically your talent pool.

8. Higher Revenue

Though each of the mentioned benefits is essential for business success in and of itself, they also have a cumulative impact on one of the most crucial business metrics: revenue. Investing in digitalization might seem like a major undertaking, but this impact makes every penny worth it.

Let’s recap what you can get with effective digital business strategies. You can get more effective systems and productive employees, better decision-making and judgment, improved products and sales channels, and a long-lasting (and interactive) relationship with customers. All of these create a robust foundation for revenue growth.

Reap the Full Benefits of Digital Business Strategies

There’s no doubt about it – effective digital business strategies can transform the trajectory of virtually any business. But for these strategies to work, they must be carried out with precision, knowledge, and strategic foresight.

That’s where OPIT’s Bachelor’s Degree in Digital Business and Master’s Degree in Applied Digital Business come into play.

Regardless of the digital business career you’re interested in (e.g., digital business consultant, digital marketing specialist, or digital transformation specialist), these courses will equip you with the necessary skills to stay ahead in a globally connected world.

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The 10 Things That We Should Reflect Upon for 2026
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Jan 19, 2026 6 min read

2025 has come to a close, with 2026 already underway. There are many exciting events ahead and future milestones to aim for and look forward to. But it’s also the ideal time to look back over the last 12 months, exploring the most notable achievements we’ve made, lessons we’ve learned, and important moments to reflect on as the new year continues for OPIT’s staff, students, and broader community.

1. Student Commitment

Studying isn’t always easy. It involves long days, and even long evenings sometimes, with a seemingly never-ending series of tasks to accomplish and goals to aim for. It can take a lot out of even the most hard-working and dedicated individuals.

Yet, despite the hardships and challenges, OPIT students demonstrated remarkable resilience, continuous curiosity, and indefatigable determination throughout 2025. Looking back on the year, students at all levels of the OPIT community should feel proud and celebrate their accomplishments.

2. Podcast Launch

2025 saw a lot of new arrivals at OPIT, with fresh projects and innovations arriving on the scene. Chief among them was the OPIT EDGE Podcast, an exciting addition to the institute’s ever-expanding multimedia offerings.

There have already been several episodes of the podcast for students and technology enthusiasts in general to enjoy, with the first episode of this student-driven project involving an in-depth discussion with industry expert Matteo Zangani on the potential of quantum AI technology.

3. Success Stories

While many new students have joined the OPIT ranks in 2025 and will also do so in 2026, others have now achieved their educational objectives and are already moving on to the next exciting steps and chapters in their personal and professional lives.

There are so many inspiring success stories from the last 12 months, it’s impossible to list them all. But just one notable example has to be Maria Brilaki, who recently concluded her Master’s in Responsible AI, defending a powerful thesis related to non-invasive glucose monitoring through near-infrared spectroscopy and machine learning.

4. Graduation in Malta

2025 was a big year of firsts for OPIT, including the institute’s first official graduation ceremony, which took place on March 8 at a grand ceremony in Malta, honoring the achievements of dozens of applied data science and AI graduates.

The hybrid event was open to both in-person and virtual attendees, bringing together members of the OPIT community from across the world. It was a huge moment for the graduates themselves and a thrilling milestone for OPI – a testament to all the hard work that has gone into building this institute.

5. OPIT AI Copilot

Artificial intelligence is the technology of the moment, and OPIT isn’t just dedicated to teaching the next-generation of technology leaders how to work with AI responsibly and efficiently; it’s also interested in harnessing the powers and potential of AI to improve its educational offerings, too.

This culminated in the development and release of OPIT AI Copilot in 2025. This groundbreaking AI tool now provides real-time, personalized learning support, along with contextual assistance, and is available on a round-the-clock basis for students to turn to, as and when they feel the need.

6. Hackathons

2025 also saw OPIT students and faculty take more active roles in various events, including hackathons. In November, for example, OPIT got involved with the 6th edition of the ESCP Hackathon, with several students entering as developers.

This was an exciting and unique opportunity for those students to meet up in person, put the skills they’ve honed during their time at OPIT to the test in a challenging environment, and learn from one another. OPIT will surely participate in more hackathons in the years to come, so stay tuned for more details on upcoming events and how you can play your part.

7. Strengthening Collaboration

From day one, OPIT has focused on building a strong network of established technology and business partners, opening doors and providing opportunities for both education and employment for its students.

This continued throughout 2025, with OPIT strengthening its connections with a number of world-leading organizations, including Accenture, AWS, Hype, Buffetti, and more. Through events like hackathons, career fairs, and more, OPIT makes the most of its ever-expanding and increasingly impressive professional network.

8. Online Career Fair

Another big first for 2025 was the inaugural OPIT Online Career Fair, an event that was held on November 19 and 20, with more than a dozen established and emerging companies from around the world in attendance, including the likes of Deloitte, Tinexta Cyber, Datapizza, RWS Group, Planet Farms, and Nesperia Group.

The only nature of this event ensured that students all enjoyed equal access, no matter where they were based, and everyone was able to hear from industry experts and enjoy the unique array of opportunities on offer, forging their own connections and learning more about brands they might like to work with or for in the future.

9. Education Innovation

OPIT has always been about innovating, delivering newer and smarter ways to learn for students across the globe, no matter their background, budget, or social class. And the institute has continually innovated over the course of 2025, helping students learn skills and broaden their knowledge efficiently and intuitively.

As we enter 2026, OPIT’s innovation is set to be on full display once more, with no less than two new courses for new applicants to choose from: AI-Driven Software Development (Elective) and Business Intelligence and Decision Making (Elective).

10. The Power of the OPIT Community

Perhaps the crowning achievement for OPIT in 2025 was the demonstrable success of not just individual students or faculty members, but the entire OPIT community, as a whole. Everyone, from alumni to new students and seasoned staff members, played their part in the institute’s success, paving the way for more great things and major milestones in 2026 and beyond.

As OPIT Rector and former Italian Minister of Education, Francesco Profumo, puts it:

“What inspires me most is the mindset of our students: forward-looking, responsible, and driven by a desire not just to succeed, but to contribute. Their dedication reminds us why education remains one of the most powerful forces for shaping the future.”

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The Value of Hackathons
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Jan 5, 2026 6 min read

Bring talented tech experts together, set them a challenge, and give them a deadline. Then, let them loose and watch the magic happen. That, in a nutshell, is what hackathons are all about. They’re proven to be among the most productive tech events when it comes to solving problems and accelerating innovation.

What Is a Hackathon?

Put simply, a hackathon is a short-term event – often lasting just a couple of days, or sometimes even only a matter of hours – where tech experts come together to solve a specific problem or come up with ideas based on a central theme or topic. As an example, teams might be tasked with discovering a new way to use AI in marketing or to create an app aimed at improving student life.

The term combines the words “hack” and “marathon,” due to how participants (hackers or programmers) are encouraged to work around-the-clock to create a prototype, proof-of-concept, or new solution. It’s similar to how marathon runners are encouraged to keep running, putting their skills and endurance to the test in a race to the finish line.

The Benefits of Hackathons

Hackathons provide value both for the companies that organize them and the people who take part. Companies can use them to quickly discover new ideas or overcome challenges, for example, while participants can enjoy testing their skills, innovating, networking, and working either alone or as part of a larger team.

Benefits for Companies and Sponsors

Many of the world’s biggest brands have come to rely on hackathons as ways to drive innovation and uncover new products, services, and opportunities. Meta, for example, the brand behind Facebook, has organized dozens of hackathons, some of which have led to the development of well-known Facebook features, like the “Like” button. Here’s how hackathons help companies:

  • Accelerate Innovation: In fast-moving fields like technology, companies can’t always afford to spend months or years working on new products or features. They need to be able to solve problems quickly, and hackathons create the necessary conditions to deliver rapid success.
  • Employee Development: Leading companies like Meta have started to use annual hackathons as a way to not only test their workforce’s skills but to give employees opportunities to push themselves and broaden their skill sets.
  • Internal Networking: Hackathons also double up as networking events. They give employees from different teams, departments, or branches the chance to work with and learn from one another. This, in turn, can promote or reinforce team-oriented work cultures.
  • Talent Spotting: Talents sometimes go unnoticed, but hackathons give your workforce’s hidden gems a chance to shine. They’re terrific opportunities to see who your best problem solvers and most creative thinkers at.
  • Improving Reputation: Organizing regular hackathons helps set companies apart from their competitors, demonstrating their commitment to innovation and their willingness to embrace new ideas. If you want your brand to seem more forward-thinking and innovative, embracing hackathons is a great way to go about it.

Benefits for Participants

The hackers, developers, students, engineers, and other people who take part in hackathons arguably enjoy even bigger and better benefits than the businesses behind them. These events are often invaluable when it comes to upskilling, networking, and growing, both personally and professionally. Here are some of the main benefits for participants, explained:

  • Learning and Improvement: Hackathons are golden opportunities for participants to gain knowledge and skills. They essentially force people to work together, sharing ideas, contributing to the collective, and pushing their own boundaries in pursuit of a common goal.
  • Networking: While some hackathons are purely internal, others bring together different teams or groups of people from different schools, businesses, and places around the world. This can be wonderful for forming connections with like-minded individuals.
  • Sense of Pride: Everyone feels a sense of pride after accomplishing a project or achieving a goal, but this often comes at the end of weeks or months of effort. With hackathons, participants can enjoy that same satisfying feeling after just a few hours or a couple of days of hard work.
  • Testing Oneself: A hackathon is an amazing chance to put one’s skills to the test and see what one is truly capable of when given a set goal to aim for and a deadline to meet. Many participants are surprised to see how well they respond to these conditions.
  • Boosting Skills: Hackathons provide the necessary conditions to hone and improve a range of core soft skills, such as teamwork, communication, problem-solving, organization, and punctuality. By the end, participants often emerge with more confidence in their abilities.

Hackathons at OPIT

The Open Institute of Technology (OPIT) understands the unique value of hackathons and has played its part in sponsoring these kinds of events in the past. OPIT was one of the sponsors behind ESCPHackathon 6, for example, which involved 120 students given AI-related tasks, with mentorship and guidance from senior professionals and developers from established brands along the way.

Marco Fediuc, one of the participants, summed up the mood in his comments:

“The hackathon was a truly rewarding experience. I had the pleasure of meeting OPIT classmates and staff and getting to know them better, the chance to collaborate with brilliant minds, and the opportunity to take part in an exciting and fun event.

“Participating turned out to be very useful because I had the chance to work in a fast-paced, competitive environment, and it taught me what it means to stay calm and perform under pressure… To prospective Computer Science students, should a similar opportunity arise, I can clearly say: Don’t underestimate yourselves!”

The new year will also see the arrival of OPIT Hackathon 2026, giving more students the chance to test their skills, broaden their networks, and enjoy the one-of-a-kind experiences that these events never fail to deliver. This event is scheduled to be held February 13-15, 2026, and is open to all OPIT Bachelor’s and Master’s students, along with recent graduates. Interested parties have until February 1 to register.

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