In April 2025, Professor Francesco Derchi from the Open Institute of Technology (OPIT) and Chair of OPIT’s Digital Business programs entered the online classroom to talk about the current state of the Metaverse and what companies can do to engage with this technological shift. As an expert in digital marketing, he is well-placed to talk about how brands can leverage the Metaverse to further company goals.
Current State of the Metaverse
Francesco started by exploring what the Metaverse is and the rocky history of its development. Although many associate the term Metaverse with Mark Zuckerberg’s 2021 announcement of Meta’s pivot toward a virtual immersive experience co-created by users, the concept actually existed long before. In his 1992 novel Snow Crash, author Neal Stephenson described a very similar concept, with people using avatars to seamlessly step out of the real world and into a highly connected virtual world.
Zuckerberg’s announcement was not even the start of real Metaverse-like experiences. Released in 2003, Second Life is a virtual world in which multiple users come together and engage through avatars. Participation in Second Life peaked at about one million active users in 2007. Similarly, Minecraft, released in 2011, is a virtual world where users can explore and build, and it offers multiplayer options.
What set Zuckerberg’s vision apart from these earlier iterations is that he imagined a much broader virtual world, with almost limitless creation and interaction possibilities. However, this proved much more difficult in practice.
Both Meta and Microsoft started investing significantly in the Metaverse at around the same time, with Microsoft completing its acquisition of Activision Blizzard – a gaming company that creates virtual world games such as World of Warcraft – in 2023 and working with Epic Games to bring Fortnite to their Xbox cloud gaming platform.
But limited adoption of new Metaverse technology saw both Meta and Microsoft announce major layoffs and cutbacks on their Metaverse investments.
Open Garden Metaverse
One of the major issues for the big Metaverse vision is that it requires an open-garden Metaverse. Matthew Ball defined this kind of Metaverse in his 2022 book:
“A massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communication, and payments.”
This vision requires an open Metaverse, a virtual world beyond any single company’s walled garden that allows interaction across platforms. With the current technology and state of the market, this is believed to be at least 10 years away.
With that in mind, Zuckerberg and Meta have pivoted away from expanding their Metaverse towards delivering devices such as AI glasses with augmented reality capabilities and virtual reality headsets.
Nevertheless, the Metaverse is still expanding today, but within walled garden contexts. Francesco pointed to Pokémon Go and Roblox as examples of Metaverse-esque words with enormous engagement and popularity.
Brands Engaging with the Metaverse: Nike Case Study
What does that mean for brands? Should they ignore the Metaverse until it becomes a more realistic proposition, or should they be establishing their Meta presence now?
Francesco used Nike’s successful approach to Meta engagement to show how brands can leverage the Metaverse today.
He pointed out that this was a strategic move from Nike to protect their brand. As a cultural phenomenon, people will naturally bring their affinity with Nike into the virtual space with them. If Nike doesn’t constantly monitor that presence, they can lose control of it. Rather than see this as a threat, Nike identified it as an opportunity. As people engage more online, their virtual appearance can become even more important than their physical appearance. Therefore, there is a space for Nike to occupy in this virtual world as a cultural icon.
Nike chose an ad hoc approach, going to users where they are and providing experiences within popular existing platforms.
As more than 1.5 million people play Fortnite every day, Nike started there, first selling a variety of virtual shoes that users can buy to kit out their avatars.
Roblox similarly has around 380 million monthly active users, so Nike entered the space and created NIKELAND, a purpose-built virtual area that offers a unique brand experience in the virtual world. For example, during NBA All-Star Week, LeBron James visited NIKELAND, where he coached and engaged with players. During the FIFA World Cup, NIKELAND let users claim two free soccer jerseys to show support for their favorite teams. According to statistics published at the end of 2023, in less than two years, NIKELAND had more than 34.9 million visitors, with over 13.4 billion hours of engagement and $185 million in NFT (non-fungible tokens or unique digital assets) sales.
Final Thoughts
Francesco concluded by discussing that while Nike has been successful in the Metaverse, this is not necessarily a success that will be simple for smaller brands to replicate. Nike was successful in the virtual world because they are a cultural phenomenon, and the Metaverse is a combination of technology and culture.
Therefore, brands today must decide how to engage with the current state of the Metaverse and prepare for its potential future expansion. Because existing Metaverses are walled gardens, brands also need to decide which Metaverses warrant investment or whether it is worth creating their own dedicated platforms. This all comes down to an appetite for risk.
Facing these types of challenges comes down to understanding the business potential of new technologies and making decisions based on risk and opportunity. OPIT’s BSc in Digital Business and MSc in Digital Business and Innovation help develop these skills, with Francesco also serving as program chair.
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From the same author
Read the articleFrom personalization to productivity: AI at the heart of the educational experience.
Click this link to read and download the e-book.
At its core, teaching is a simple endeavour. The experienced and learned pass on their knowledge and wisdom to new generations. Nothing has changed in that regard. What has changed is how new technologies emerge to facilitate that passing on of knowledge. The printing press, computers, the internet – all have transformed how educators teach and how students learn.
Artificial intelligence (AI) is the next game-changer in the educational space.
Specifically, AI agents have emerged as tools that utilize all of AI’s core strengths, such as data gathering and analysis, pattern identification, and information condensing. Those strengths have been refined, first into simple chatbots capable of providing answers, and now into agents capable of adapting how they learn and adjusting to the environment in which they’re placed. This adaptability, in particular, makes AI agents vital in the educational realm.
The reasons why are simple. AI agents can collect, analyse, and condense massive amounts of educational material across multiple subject areas. More importantly, they can deliver that information to students while observing how the students engage with the material presented. Those observations open the door for tweaks. An AI agent learns alongside their student. Only, the agent’s learning focuses on how it can adapt its delivery to account for a student’s strengths, weaknesses, interests, and existing knowledge.
Think of an AI agent like having a tutor – one who eschews set lesson plans in favour of an adaptive approach designed and tweaked constantly for each specific student.
In this eBook, the Open Institute of Technology (OPIT) will take you on a journey through the world of AI agents as they pertain to education. You will learn what these agents are, how they work, and what they’re capable of achieving in the educational sector. We also explore best practices and key approaches, focusing on how educators can use AI agents to the benefit of their students. Finally, we will discuss other AI tools that both complement and enhance an AI agent’s capabilities, ensuring you deliver the best possible educational experience to your students.
Read the articleThe Open Institute of Technology (OPIT) began enrolling students in 2023 to help bridge the skills gap between traditional university education and the requirements of the modern workplace. OPIT’s MSc courses aim to help professionals make a greater impact on their workplace through technology.
OPIT’s courses have become popular with business leaders hoping to develop a strong technical foundation to understand technologies, such as artificial intelligence (AI) and cybersecurity, that are shaping their industry. But OPIT is also attracting professionals with strong technical expertise looking to engage more deeply with the strategic side of digital innovation. This is the story of one such student, Obiora Awogu.
Meet Obiora
Obiora Awogu is a cybersecurity expert from Nigeria with a wealth of credentials and experience from working in the industry for a decade. Working in a lead data security role, he was considering “what’s next” for his career. He was contemplating earning an MSc to add to his list of qualifications he did not yet have, but which could open important doors. He discussed the idea with his mentor, who recommended OPIT, where he himself was already enrolled in an MSc program.
Obiora started looking at the program as a box-checking exercise, but quickly realized that it had so much more to offer. As well as being a fully EU-accredited course that could provide new opportunities with companies around the world, he recognized that the course was designed for people like him, who were ready to go from building to leading.
OPIT’s MSc in Cybersecurity
OPIT’s MSc in Cybersecurity launched in 2024 as a fully online and flexible program ideal for busy professionals like Obiora who want to study without taking a career break.
The course integrates technical and leadership expertise, equipping students to not only implement cybersecurity solutions but also lead cybersecurity initiatives. The curriculum combines technical training with real-world applications, emphasizing hands-on experience and soft skills development alongside hard technical know-how.
The course is led by Tom Vazdar, the Area Chair for Cybersecurity at OPIT, as well as the Chief Security Officer at Erste Bank Croatia and an Advisory Board Member for EC3 European Cybercrime Center. He is representative of the type of faculty OPIT recruits, who are both great teachers and active industry professionals dealing with current challenges daily.
Experts such as Matthew Jelavic, the CEO at CIM Chartered Manager Canada and President of Strategy One Consulting; Mahynour Ahmed, Senior Cloud Security Engineer at Grant Thornton LLP; and Sylvester Kaczmarek, former Chief Scientific Officer at We Space Technologies, join him.
Course content includes:
- Cybersecurity fundamentals and governance
- Network security and intrusion detection
- Legal aspects and compliance
- Cryptography and secure communications
- Data analytics and risk management
- Generative AI cybersecurity
- Business resilience and response strategies
- Behavioral cybersecurity
- Cloud and IoT security
- Secure software development
- Critical thinking and problem-solving
- Leadership and communication in cybersecurity
- AI-driven forensic analysis in cybersecurity
As with all OPIT’s MSc courses, it wraps up with a capstone project and dissertation, which sees students apply their skills in the real world, either with their existing company or through apprenticeship programs. This not only gives students hands-on experience, but also helps them demonstrate their added value when seeking new opportunities.
Obiora’s Experience
Speaking of his experience with OPIT, Obiora said that it went above and beyond what he expected. He was not surprised by the technical content, in which he was already well-versed, but rather the change in perspective that the course gave him. It helped him move from seeing himself as someone who implements cybersecurity solutions to someone who could shape strategy at the highest levels of an organization.
OPIT’s MSc has given Obiora the skills to speak to boards, connect risk with business priorities, and build organizations that don’t just defend against cyber risks but adapt to a changing digital world. He commented that studying at OPIT did not give him answers; instead, it gave him better questions and the tools to lead. Of course, it also ticks the MSc box, and while that might not be the main reason for studying at OPIT, it is certainly a clear benefit.
Obiora has now moved into a leading Chief Information Security Officer Role at MoMo, Payment Service Bank for MTN. There, he is building cyber-resilient financial systems, contributing to public-private partnerships, and mentoring the next generation of cybersecurity experts.
Leading Cybersecurity in Africa
As well as having a significant impact within his own organization, studying at OPIT has helped Obiora develop the skills and confidence needed to become a leader in the cybersecurity industry across Africa.
In March 2025, Obiora was featured on the cover of CIO Africa Magazine and was then a panelist on the “Future of Cybersecurity Careers in the Age of Generative AI” for Comercio Ltd. The Lagos Chamber of Commerce and Industry also invited him to speak on Cybersecurity in Africa.
Obiora recently presented the keynote speech at the Hackers Secret Conference 2025 on “Code in the Shadows: Harnessing the Human-AI Partnership in Cybersecurity.” In the talk, he explored how AI is revolutionizing incident response, enhancing its speed, precision, and proactivity, and improving on human-AI collaboration.
An OPIT Success Story
Talking about Obiora’s success, the OPIT Area Chair for Cybersecurity said:
“Obiora is a perfect example of what this program was designed for – experienced professionals ready to scale their impact beyond operations. It’s been inspiring to watch him transform technical excellence into strategic leadership. Africa’s cybersecurity landscape is stronger with people like him at the helm. Bravo, Obiora!”
Learn more about OPIT’s MSc in Cybersecurity and how it can support the next steps of your career.
-
Go to all authors
Related posts
From personalization to productivity: AI at the heart of the educational experience.
Click this link to read and download the e-book.
At its core, teaching is a simple endeavour. The experienced and learned pass on their knowledge and wisdom to new generations. Nothing has changed in that regard. What has changed is how new technologies emerge to facilitate that passing on of knowledge. The printing press, computers, the internet – all have transformed how educators teach and how students learn.
Artificial intelligence (AI) is the next game-changer in the educational space.
Specifically, AI agents have emerged as tools that utilize all of AI’s core strengths, such as data gathering and analysis, pattern identification, and information condensing. Those strengths have been refined, first into simple chatbots capable of providing answers, and now into agents capable of adapting how they learn and adjusting to the environment in which they’re placed. This adaptability, in particular, makes AI agents vital in the educational realm.
The reasons why are simple. AI agents can collect, analyse, and condense massive amounts of educational material across multiple subject areas. More importantly, they can deliver that information to students while observing how the students engage with the material presented. Those observations open the door for tweaks. An AI agent learns alongside their student. Only, the agent’s learning focuses on how it can adapt its delivery to account for a student’s strengths, weaknesses, interests, and existing knowledge.
Think of an AI agent like having a tutor – one who eschews set lesson plans in favour of an adaptive approach designed and tweaked constantly for each specific student.
In this eBook, the Open Institute of Technology (OPIT) will take you on a journey through the world of AI agents as they pertain to education. You will learn what these agents are, how they work, and what they’re capable of achieving in the educational sector. We also explore best practices and key approaches, focusing on how educators can use AI agents to the benefit of their students. Finally, we will discuss other AI tools that both complement and enhance an AI agent’s capabilities, ensuring you deliver the best possible educational experience to your students.
The Open Institute of Technology (OPIT) began enrolling students in 2023 to help bridge the skills gap between traditional university education and the requirements of the modern workplace. OPIT’s MSc courses aim to help professionals make a greater impact on their workplace through technology.
OPIT’s courses have become popular with business leaders hoping to develop a strong technical foundation to understand technologies, such as artificial intelligence (AI) and cybersecurity, that are shaping their industry. But OPIT is also attracting professionals with strong technical expertise looking to engage more deeply with the strategic side of digital innovation. This is the story of one such student, Obiora Awogu.
Meet Obiora
Obiora Awogu is a cybersecurity expert from Nigeria with a wealth of credentials and experience from working in the industry for a decade. Working in a lead data security role, he was considering “what’s next” for his career. He was contemplating earning an MSc to add to his list of qualifications he did not yet have, but which could open important doors. He discussed the idea with his mentor, who recommended OPIT, where he himself was already enrolled in an MSc program.
Obiora started looking at the program as a box-checking exercise, but quickly realized that it had so much more to offer. As well as being a fully EU-accredited course that could provide new opportunities with companies around the world, he recognized that the course was designed for people like him, who were ready to go from building to leading.
OPIT’s MSc in Cybersecurity
OPIT’s MSc in Cybersecurity launched in 2024 as a fully online and flexible program ideal for busy professionals like Obiora who want to study without taking a career break.
The course integrates technical and leadership expertise, equipping students to not only implement cybersecurity solutions but also lead cybersecurity initiatives. The curriculum combines technical training with real-world applications, emphasizing hands-on experience and soft skills development alongside hard technical know-how.
The course is led by Tom Vazdar, the Area Chair for Cybersecurity at OPIT, as well as the Chief Security Officer at Erste Bank Croatia and an Advisory Board Member for EC3 European Cybercrime Center. He is representative of the type of faculty OPIT recruits, who are both great teachers and active industry professionals dealing with current challenges daily.
Experts such as Matthew Jelavic, the CEO at CIM Chartered Manager Canada and President of Strategy One Consulting; Mahynour Ahmed, Senior Cloud Security Engineer at Grant Thornton LLP; and Sylvester Kaczmarek, former Chief Scientific Officer at We Space Technologies, join him.
Course content includes:
- Cybersecurity fundamentals and governance
- Network security and intrusion detection
- Legal aspects and compliance
- Cryptography and secure communications
- Data analytics and risk management
- Generative AI cybersecurity
- Business resilience and response strategies
- Behavioral cybersecurity
- Cloud and IoT security
- Secure software development
- Critical thinking and problem-solving
- Leadership and communication in cybersecurity
- AI-driven forensic analysis in cybersecurity
As with all OPIT’s MSc courses, it wraps up with a capstone project and dissertation, which sees students apply their skills in the real world, either with their existing company or through apprenticeship programs. This not only gives students hands-on experience, but also helps them demonstrate their added value when seeking new opportunities.
Obiora’s Experience
Speaking of his experience with OPIT, Obiora said that it went above and beyond what he expected. He was not surprised by the technical content, in which he was already well-versed, but rather the change in perspective that the course gave him. It helped him move from seeing himself as someone who implements cybersecurity solutions to someone who could shape strategy at the highest levels of an organization.
OPIT’s MSc has given Obiora the skills to speak to boards, connect risk with business priorities, and build organizations that don’t just defend against cyber risks but adapt to a changing digital world. He commented that studying at OPIT did not give him answers; instead, it gave him better questions and the tools to lead. Of course, it also ticks the MSc box, and while that might not be the main reason for studying at OPIT, it is certainly a clear benefit.
Obiora has now moved into a leading Chief Information Security Officer Role at MoMo, Payment Service Bank for MTN. There, he is building cyber-resilient financial systems, contributing to public-private partnerships, and mentoring the next generation of cybersecurity experts.
Leading Cybersecurity in Africa
As well as having a significant impact within his own organization, studying at OPIT has helped Obiora develop the skills and confidence needed to become a leader in the cybersecurity industry across Africa.
In March 2025, Obiora was featured on the cover of CIO Africa Magazine and was then a panelist on the “Future of Cybersecurity Careers in the Age of Generative AI” for Comercio Ltd. The Lagos Chamber of Commerce and Industry also invited him to speak on Cybersecurity in Africa.
Obiora recently presented the keynote speech at the Hackers Secret Conference 2025 on “Code in the Shadows: Harnessing the Human-AI Partnership in Cybersecurity.” In the talk, he explored how AI is revolutionizing incident response, enhancing its speed, precision, and proactivity, and improving on human-AI collaboration.
An OPIT Success Story
Talking about Obiora’s success, the OPIT Area Chair for Cybersecurity said:
“Obiora is a perfect example of what this program was designed for – experienced professionals ready to scale their impact beyond operations. It’s been inspiring to watch him transform technical excellence into strategic leadership. Africa’s cybersecurity landscape is stronger with people like him at the helm. Bravo, Obiora!”
Learn more about OPIT’s MSc in Cybersecurity and how it can support the next steps of your career.
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