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By Francesco Derchi

Purpose is a strategic tool for driving innovation, competitive advantage, and addressing AI challenges, writes Francesco Derchi.

Since the early 2000s, technology has dominated discussions among scholars and professionals about global development and economic trends, with the first wave of research regarding the internet’s impact on firms and society focusing on the enabling potential of technologies. The concept of “digital revolution,” as popularized by Nicholas Negroponte, became the new paradigm for broader considerations about the development of the firm’s macro environment, and how businesses could leverage it as an asset for creating competitive advantage. The following wave focused on the convergence of different technologies, such as manufacturing, and included the dynamics of coexistence between humans and machines. From the management side, the major challenges are related to defining effective digital transformation practices that could help to migrate organizations and exploit this new paradigm.

The current technological focus builds on these previous trends, particularly on artificial intelligence and more recently on the emergence of generative AI. The Age of AI is characterized by technology’s power to reshape business and society on a variety of levels. While AI’s pervasive impact is not new for firms, the mainstream adoption of ChatGPT for business purposes and the response to this ready adoption from big tech players like Microsoft, Google, and more recently Apple, shows how AI is reshaping and influencing companies’ strategic priorities.

From a research perspective, AI’s societal impact is inspiring new studies in the field of ethics. Luciano Floridi, now of Yale University, has identified several challenges for AI, characterizing them by global magnitudes like its environmental impact and has identified several challenges for AI security, including intellectual property, privacy, transparency, and accountability. In his work, Floridi underlines the importance of philosophy in defining problems and designing solutions – but it is equally important to consider how these challenges can be addressed at the firm level. What are the tools for managers?

Part of the answer may lie in the increasing and recent focus of management studies around “corporate purpose” and “brand purpose.” This trend represents an important attempt to deepen our understanding of “why to act” (purpose framing) and “how to act” (purpose formalizing and internalizing), while technology management studies address the “what to act” (purpose impacting) question. Furthermore, studies show that corporate purpose is critical for both digital native firms as well as traditional companies undergoing a digital transformation, serving as an important growth engine through purpose-driven innovation. It is therefore fair to ask: can purpose help in addressing any of the AI challenges previously mentioned?

Purpose concepts are not exclusively “cause-related” like CSR and environmental impact. Other types have emerged, such as “competence” (the function of the product) and “culture” (the intent that drives the business). This broadens the consideration of impact types that can help address specific challenges in the age of AI.

Purpose-driven organizations are not new. Take Tesla’s direction “to accelerate the world’s transition to sustainable energy” – it explicitly addresses environmental challenges while defining a business direction that requires constant innovation and leverages multiple converging technologies. The key is to have the purpose formalized and internalized within the company as a concrete drive for growth.

Due to its characteristics, the MTP plays a key role in digital transformation. This necessarily ambitious and long-term vision or goal – the Massive Transformative Purpose – requires firms, particularly those focused on exponential growth, to address emerging accelerating technologies with a purpose-first transformation logic. P&G’s Global Business Services division was able to improve market leadership and gain a competitive advantage over various start-ups and potential disruptors through its “Free up the employee, for free” MTP. This served as a north star for every employee, encouraging them to contribute ideas and best practices to overcome bulky processes and limitations.

My research on MTPs in AI-era firms explores their role in driving innovation to address specific challenges. Results show that the MTP impacts the organization across four dimensions, requiring commitment and synergy from management. Let’s consider these four dimensions by looking at Airbnb:

  1. Internal Impact: The MTP acts as the organization’s genetic code and guiding philosophy. It is key for leveraging employee motivation, with a strong relationship between purpose, organizational culture, and firm values. Airbnb’s culture of belonging highlights this, with its various purpose-shaping practices, starting with culture-fit interviews delivered during the recruitment process.
  2. Brand and Market Influence: The MTP contributes directly to building a strong brand and influencing the market. It allows firms to extend beyond functional and symbolic benefits to make the impact of the company on society visible. This involves addressing market demand coherently and consistently. Airbnb’s “Bélo” symbol visually represents this concept of belonging while their MTP features in campaigns like “Wall and Chain: A Story of Breaking Down Walls.”
  3. Competitive Advantage and Growth: The MTP drives innovation and can lead to superior stock market performance. In digital firms, it’s key in the creation of ecosystems that aggregate leveraged assets and third parties for value creation. The company’s “belong anywhere transformation journey” is a strategic initiative that formalized and interiorized the MTP through various touchpoints for all the different ecosystem members. As Leigh Gallagher details in her 2016 Fortune feature about the company, “When travellers leave their homes, they feel alone. They reach their Airbnb, and they feel accepted and taken care of by their host. They then feel safe to be the same kind of person they are when they’re at home.”
  4. Core Organization Identity: The MTP is considered part of the core dimension of the organization. More than a goal or business strategy, it is a strategic issue that generates a sense of direction and purpose that affects every part of the organization: internal, external, personality, and expression. This dimension also involves the role of the founder(s) and their personality in shaping the business. At Airbnb, the MTP is often used as a shortcut to explain the firm’s mission and vision. The founders’ approach is pragmatic, and instead of debating differences, time should be spent on execution. At the same time, the personalities of the three founders, Chesky, Gebbia, and Blecharcyzk, are the identity of the firm. They were the first hosts for the platform. Their credibility is key for making Airbnb a trustworthy and coherent proposal in a crowded market.

Executives and leaders of business in the current AI era should embrace three key principles. Be true: Purpose is an essential strategic tool that enables firms to identify and connect with their original selves, decoding their reason for being and embedding it into their identity. Be ambitious: The MTP allows for global impact, confronting major challenges by synthesizing business values and guiding innovation paths to address AI-related issues. Be generous: Purpose allows firms to explicitly address environmental and social issues, taking action on values-based challenges such as transparency, respect for intellectual property, and accountability. By following these principles, organizations and their leaders can maintain their direction and continue to advance in the AI era.

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The 10 Things That We Should Reflect Upon for 2026
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Jan 19, 2026 6 min read

2025 has come to a close, with 2026 already underway. There are many exciting events ahead and future milestones to aim for and look forward to. But it’s also the ideal time to look back over the last 12 months, exploring the most notable achievements we’ve made, lessons we’ve learned, and important moments to reflect on as the new year continues for OPIT’s staff, students, and broader community.

1. Student Commitment

Studying isn’t always easy. It involves long days, and even long evenings sometimes, with a seemingly never-ending series of tasks to accomplish and goals to aim for. It can take a lot out of even the most hard-working and dedicated individuals.

Yet, despite the hardships and challenges, OPIT students demonstrated remarkable resilience, continuous curiosity, and indefatigable determination throughout 2025. Looking back on the year, students at all levels of the OPIT community should feel proud and celebrate their accomplishments.

2. Podcast Launch

2025 saw a lot of new arrivals at OPIT, with fresh projects and innovations arriving on the scene. Chief among them was the OPIT EDGE Podcast, an exciting addition to the institute’s ever-expanding multimedia offerings.

There have already been several episodes of the podcast for students and technology enthusiasts in general to enjoy, with the first episode of this student-driven project involving an in-depth discussion with industry expert Matteo Zangani on the potential of quantum AI technology.

3. Success Stories

While many new students have joined the OPIT ranks in 2025 and will also do so in 2026, others have now achieved their educational objectives and are already moving on to the next exciting steps and chapters in their personal and professional lives.

There are so many inspiring success stories from the last 12 months, it’s impossible to list them all. But just one notable example has to be Maria Brilaki, who recently concluded her Master’s in Responsible AI, defending a powerful thesis related to non-invasive glucose monitoring through near-infrared spectroscopy and machine learning.

4. Graduation in Malta

2025 was a big year of firsts for OPIT, including the institute’s first official graduation ceremony, which took place on March 8 at a grand ceremony in Malta, honoring the achievements of dozens of applied data science and AI graduates.

The hybrid event was open to both in-person and virtual attendees, bringing together members of the OPIT community from across the world. It was a huge moment for the graduates themselves and a thrilling milestone for OPI – a testament to all the hard work that has gone into building this institute.

5. OPIT AI Copilot

Artificial intelligence is the technology of the moment, and OPIT isn’t just dedicated to teaching the next-generation of technology leaders how to work with AI responsibly and efficiently; it’s also interested in harnessing the powers and potential of AI to improve its educational offerings, too.

This culminated in the development and release of OPIT AI Copilot in 2025. This groundbreaking AI tool now provides real-time, personalized learning support, along with contextual assistance, and is available on a round-the-clock basis for students to turn to, as and when they feel the need.

6. Hackathons

2025 also saw OPIT students and faculty take more active roles in various events, including hackathons. In November, for example, OPIT got involved with the 6th edition of the ESCP Hackathon, with several students entering as developers.

This was an exciting and unique opportunity for those students to meet up in person, put the skills they’ve honed during their time at OPIT to the test in a challenging environment, and learn from one another. OPIT will surely participate in more hackathons in the years to come, so stay tuned for more details on upcoming events and how you can play your part.

7. Strengthening Collaboration

From day one, OPIT has focused on building a strong network of established technology and business partners, opening doors and providing opportunities for both education and employment for its students.

This continued throughout 2025, with OPIT strengthening its connections with a number of world-leading organizations, including Accenture, AWS, Hype, Buffetti, and more. Through events like hackathons, career fairs, and more, OPIT makes the most of its ever-expanding and increasingly impressive professional network.

8. Online Career Fair

Another big first for 2025 was the inaugural OPIT Online Career Fair, an event that was held on November 19 and 20, with more than a dozen established and emerging companies from around the world in attendance, including the likes of Deloitte, Tinexta Cyber, Datapizza, RWS Group, Planet Farms, and Nesperia Group.

The only nature of this event ensured that students all enjoyed equal access, no matter where they were based, and everyone was able to hear from industry experts and enjoy the unique array of opportunities on offer, forging their own connections and learning more about brands they might like to work with or for in the future.

9. Education Innovation

OPIT has always been about innovating, delivering newer and smarter ways to learn for students across the globe, no matter their background, budget, or social class. And the institute has continually innovated over the course of 2025, helping students learn skills and broaden their knowledge efficiently and intuitively.

As we enter 2026, OPIT’s innovation is set to be on full display once more, with no less than two new courses for new applicants to choose from: AI-Driven Software Development (Elective) and Business Intelligence and Decision Making (Elective).

10. The Power of the OPIT Community

Perhaps the crowning achievement for OPIT in 2025 was the demonstrable success of not just individual students or faculty members, but the entire OPIT community, as a whole. Everyone, from alumni to new students and seasoned staff members, played their part in the institute’s success, paving the way for more great things and major milestones in 2026 and beyond.

As OPIT Rector and former Italian Minister of Education, Francesco Profumo, puts it:

“What inspires me most is the mindset of our students: forward-looking, responsible, and driven by a desire not just to succeed, but to contribute. Their dedication reminds us why education remains one of the most powerful forces for shaping the future.”

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The Value of Hackathons
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Jan 5, 2026 6 min read

Bring talented tech experts together, set them a challenge, and give them a deadline. Then, let them loose and watch the magic happen. That, in a nutshell, is what hackathons are all about. They’re proven to be among the most productive tech events when it comes to solving problems and accelerating innovation.

What Is a Hackathon?

Put simply, a hackathon is a short-term event – often lasting just a couple of days, or sometimes even only a matter of hours – where tech experts come together to solve a specific problem or come up with ideas based on a central theme or topic. As an example, teams might be tasked with discovering a new way to use AI in marketing or to create an app aimed at improving student life.

The term combines the words “hack” and “marathon,” due to how participants (hackers or programmers) are encouraged to work around-the-clock to create a prototype, proof-of-concept, or new solution. It’s similar to how marathon runners are encouraged to keep running, putting their skills and endurance to the test in a race to the finish line.

The Benefits of Hackathons

Hackathons provide value both for the companies that organize them and the people who take part. Companies can use them to quickly discover new ideas or overcome challenges, for example, while participants can enjoy testing their skills, innovating, networking, and working either alone or as part of a larger team.

Benefits for Companies and Sponsors

Many of the world’s biggest brands have come to rely on hackathons as ways to drive innovation and uncover new products, services, and opportunities. Meta, for example, the brand behind Facebook, has organized dozens of hackathons, some of which have led to the development of well-known Facebook features, like the “Like” button. Here’s how hackathons help companies:

  • Accelerate Innovation: In fast-moving fields like technology, companies can’t always afford to spend months or years working on new products or features. They need to be able to solve problems quickly, and hackathons create the necessary conditions to deliver rapid success.
  • Employee Development: Leading companies like Meta have started to use annual hackathons as a way to not only test their workforce’s skills but to give employees opportunities to push themselves and broaden their skill sets.
  • Internal Networking: Hackathons also double up as networking events. They give employees from different teams, departments, or branches the chance to work with and learn from one another. This, in turn, can promote or reinforce team-oriented work cultures.
  • Talent Spotting: Talents sometimes go unnoticed, but hackathons give your workforce’s hidden gems a chance to shine. They’re terrific opportunities to see who your best problem solvers and most creative thinkers at.
  • Improving Reputation: Organizing regular hackathons helps set companies apart from their competitors, demonstrating their commitment to innovation and their willingness to embrace new ideas. If you want your brand to seem more forward-thinking and innovative, embracing hackathons is a great way to go about it.

Benefits for Participants

The hackers, developers, students, engineers, and other people who take part in hackathons arguably enjoy even bigger and better benefits than the businesses behind them. These events are often invaluable when it comes to upskilling, networking, and growing, both personally and professionally. Here are some of the main benefits for participants, explained:

  • Learning and Improvement: Hackathons are golden opportunities for participants to gain knowledge and skills. They essentially force people to work together, sharing ideas, contributing to the collective, and pushing their own boundaries in pursuit of a common goal.
  • Networking: While some hackathons are purely internal, others bring together different teams or groups of people from different schools, businesses, and places around the world. This can be wonderful for forming connections with like-minded individuals.
  • Sense of Pride: Everyone feels a sense of pride after accomplishing a project or achieving a goal, but this often comes at the end of weeks or months of effort. With hackathons, participants can enjoy that same satisfying feeling after just a few hours or a couple of days of hard work.
  • Testing Oneself: A hackathon is an amazing chance to put one’s skills to the test and see what one is truly capable of when given a set goal to aim for and a deadline to meet. Many participants are surprised to see how well they respond to these conditions.
  • Boosting Skills: Hackathons provide the necessary conditions to hone and improve a range of core soft skills, such as teamwork, communication, problem-solving, organization, and punctuality. By the end, participants often emerge with more confidence in their abilities.

Hackathons at OPIT

The Open Institute of Technology (OPIT) understands the unique value of hackathons and has played its part in sponsoring these kinds of events in the past. OPIT was one of the sponsors behind ESCPHackathon 6, for example, which involved 120 students given AI-related tasks, with mentorship and guidance from senior professionals and developers from established brands along the way.

Marco Fediuc, one of the participants, summed up the mood in his comments:

“The hackathon was a truly rewarding experience. I had the pleasure of meeting OPIT classmates and staff and getting to know them better, the chance to collaborate with brilliant minds, and the opportunity to take part in an exciting and fun event.

“Participating turned out to be very useful because I had the chance to work in a fast-paced, competitive environment, and it taught me what it means to stay calm and perform under pressure… To prospective Computer Science students, should a similar opportunity arise, I can clearly say: Don’t underestimate yourselves!”

The new year will also see the arrival of OPIT Hackathon 2026, giving more students the chance to test their skills, broaden their networks, and enjoy the one-of-a-kind experiences that these events never fail to deliver. This event is scheduled to be held February 13-15, 2026, and is open to all OPIT Bachelor’s and Master’s students, along with recent graduates. Interested parties have until February 1 to register.

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