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By Francesco Derchi

Purpose is a strategic tool for driving innovation, competitive advantage, and addressing AI challenges, writes Francesco Derchi.

Since the early 2000s, technology has dominated discussions among scholars and professionals about global development and economic trends, with the first wave of research regarding the internet’s impact on firms and society focusing on the enabling potential of technologies. The concept of “digital revolution,” as popularized by Nicholas Negroponte, became the new paradigm for broader considerations about the development of the firm’s macro environment, and how businesses could leverage it as an asset for creating competitive advantage. The following wave focused on the convergence of different technologies, such as manufacturing, and included the dynamics of coexistence between humans and machines. From the management side, the major challenges are related to defining effective digital transformation practices that could help to migrate organizations and exploit this new paradigm.

The current technological focus builds on these previous trends, particularly on artificial intelligence and more recently on the emergence of generative AI. The Age of AI is characterized by technology’s power to reshape business and society on a variety of levels. While AI’s pervasive impact is not new for firms, the mainstream adoption of ChatGPT for business purposes and the response to this ready adoption from big tech players like Microsoft, Google, and more recently Apple, shows how AI is reshaping and influencing companies’ strategic priorities.

From a research perspective, AI’s societal impact is inspiring new studies in the field of ethics. Luciano Floridi, now of Yale University, has identified several challenges for AI, characterizing them by global magnitudes like its environmental impact and has identified several challenges for AI security, including intellectual property, privacy, transparency, and accountability. In his work, Floridi underlines the importance of philosophy in defining problems and designing solutions – but it is equally important to consider how these challenges can be addressed at the firm level. What are the tools for managers?

Part of the answer may lie in the increasing and recent focus of management studies around “corporate purpose” and “brand purpose.” This trend represents an important attempt to deepen our understanding of “why to act” (purpose framing) and “how to act” (purpose formalizing and internalizing), while technology management studies address the “what to act” (purpose impacting) question. Furthermore, studies show that corporate purpose is critical for both digital native firms as well as traditional companies undergoing a digital transformation, serving as an important growth engine through purpose-driven innovation. It is therefore fair to ask: can purpose help in addressing any of the AI challenges previously mentioned?

Purpose concepts are not exclusively “cause-related” like CSR and environmental impact. Other types have emerged, such as “competence” (the function of the product) and “culture” (the intent that drives the business). This broadens the consideration of impact types that can help address specific challenges in the age of AI.

Purpose-driven organizations are not new. Take Tesla’s direction “to accelerate the world’s transition to sustainable energy” – it explicitly addresses environmental challenges while defining a business direction that requires constant innovation and leverages multiple converging technologies. The key is to have the purpose formalized and internalized within the company as a concrete drive for growth.

Due to its characteristics, the MTP plays a key role in digital transformation. This necessarily ambitious and long-term vision or goal – the Massive Transformative Purpose – requires firms, particularly those focused on exponential growth, to address emerging accelerating technologies with a purpose-first transformation logic. P&G’s Global Business Services division was able to improve market leadership and gain a competitive advantage over various start-ups and potential disruptors through its “Free up the employee, for free” MTP. This served as a north star for every employee, encouraging them to contribute ideas and best practices to overcome bulky processes and limitations.

My research on MTPs in AI-era firms explores their role in driving innovation to address specific challenges. Results show that the MTP impacts the organization across four dimensions, requiring commitment and synergy from management. Let’s consider these four dimensions by looking at Airbnb:

  1. Internal Impact: The MTP acts as the organization’s genetic code and guiding philosophy. It is key for leveraging employee motivation, with a strong relationship between purpose, organizational culture, and firm values. Airbnb’s culture of belonging highlights this, with its various purpose-shaping practices, starting with culture-fit interviews delivered during the recruitment process.
  2. Brand and Market Influence: The MTP contributes directly to building a strong brand and influencing the market. It allows firms to extend beyond functional and symbolic benefits to make the impact of the company on society visible. This involves addressing market demand coherently and consistently. Airbnb’s “Bélo” symbol visually represents this concept of belonging while their MTP features in campaigns like “Wall and Chain: A Story of Breaking Down Walls.”
  3. Competitive Advantage and Growth: The MTP drives innovation and can lead to superior stock market performance. In digital firms, it’s key in the creation of ecosystems that aggregate leveraged assets and third parties for value creation. The company’s “belong anywhere transformation journey” is a strategic initiative that formalized and interiorized the MTP through various touchpoints for all the different ecosystem members. As Leigh Gallagher details in her 2016 Fortune feature about the company, “When travellers leave their homes, they feel alone. They reach their Airbnb, and they feel accepted and taken care of by their host. They then feel safe to be the same kind of person they are when they’re at home.”
  4. Core Organization Identity: The MTP is considered part of the core dimension of the organization. More than a goal or business strategy, it is a strategic issue that generates a sense of direction and purpose that affects every part of the organization: internal, external, personality, and expression. This dimension also involves the role of the founder(s) and their personality in shaping the business. At Airbnb, the MTP is often used as a shortcut to explain the firm’s mission and vision. The founders’ approach is pragmatic, and instead of debating differences, time should be spent on execution. At the same time, the personalities of the three founders, Chesky, Gebbia, and Blecharcyzk, are the identity of the firm. They were the first hosts for the platform. Their credibility is key for making Airbnb a trustworthy and coherent proposal in a crowded market.

Executives and leaders of business in the current AI era should embrace three key principles. Be true: Purpose is an essential strategic tool that enables firms to identify and connect with their original selves, decoding their reason for being and embedding it into their identity. Be ambitious: The MTP allows for global impact, confronting major challenges by synthesizing business values and guiding innovation paths to address AI-related issues. Be generous: Purpose allows firms to explicitly address environmental and social issues, taking action on values-based challenges such as transparency, respect for intellectual property, and accountability. By following these principles, organizations and their leaders can maintain their direction and continue to advance in the AI era.

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The Path to Education Is Not Always Straightforward
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Dec 17, 2025 6 min read

Life is unpredictable. While many of us have specific hopes and expectations of how our futures will turn out, things don’t always go as expected. There are many variables and unexpected incidents that can interfere and force you to alter your plans, and this is particularly true when it comes to education.

For instance, you might have had plans to study a specific subject, but had to deviate from those plans due to unforeseen circumstances. Or you may have had to enter the workforce in an occupation different from the one you sought in an effort to earn an income, a move that may not provide you with the time or opportunity to achieve your desired educational aims.

In short, every individual’s career pathway is different, and very few go exactly as we expect from the outset. Fortunately, even if you experience a few false starts or sudden twists in your pathway, there are always options available to help you get back on track.

The Unpredictable Nature of Education

In theory, the educational process seems simple. You select a course of study that interests you from the vast array of subjects and prospective professions, select the appropriate classes, acquire the knowledge and skills you need to succeed, and then embark on your profession.

In reality, however, as many people know from firsthand experience, the road to education is often far from straightforward. Here are just some of the many challenges that can take your educational path in a completely different direction:

  • Life’s Curveballs: As touched on in the introduction, life is impossible to predict. Financial hardships, health issues, and family emergencies are just some of the unfortunate occurrences that might derail even the most perfectly planned educational regime.
  • Changing Interests: People’s desires and preferences don’t necessarily stay the same throughout their entire lives. As you grow, learn, and have new experiences, your interests may change, and so, too, may your educational objectives.
  • Pressure and Burnout: Some academic paths are particularly challenging, demanding intense levels of study and hard work. This can sometimes prove too much to bear, even for the most resilient students.
  • Failures and Setbacks: Conventional education largely builds around tests and examinations, requiring students to demonstrate their competencies repeatedly. It’s a system that doesn’t suit everyone, and test failures can lead to setbacks and delays.
  • Inequality: People can be born with very different privileges and levels of access to education. Those in certain parts of the world may find it much more challenging to complete their education path for financial, cultural, or even political reasons.
  • Late Bloomers: People develop at different paces. Some may struggle educationally early on in their lives, forcing them to make certain concessions or sacrifices related to their studies, only to find their feet later in life once they’ve entered the world of work.

Whether you’re a late bloomer, have had your educational aspirations delayed by personal problems, desire to learn new skills and try something different, or want to begin a fresh chapter in your professional life, the Open Institute of Technology (OPIT) may be able to help.

Introducing OPIT

OPIT is an online teaching platform, making high-level technological educational programs accessible to all, no matter their age or background. Offering education in fields like computer science, artificial intelligence, and digital business, OPIT provides a curated collection of degrees. In addition, they offer classes taught by world-leading tutors imparting the wisdom and skills students need to achieve their goals and become the tech leaders of tomorrow.

Meanwhile, for those who have had somewhat tumultuous or unpredictable educational paths, OPIT offers the perfect course corrector: the OPIT Foundation Year.

The OPIT Foundation Year

OPIT’s Foundation Year is a Pre-Tertiary Certificate in Information Technology, fully aligned with MQF/EQF Level 4 standards and valued at 60 ECTS credits. Lasting just one year, this program essentially serves as a comprehensive yet accessible springboard towards higher-level education, creating a path towards degrees and careers in dynamic, flexible fields, like computer science and digital business.

Like other OPIT programs, the Foundation Year is delivered entirely online via the OPIT Virtual Learning Environment. Combining live lectures, asynchronous content, and interactive assessments, students enjoy diverse and dynamic study experiences, acquiring core skills like academic writing, mathematics, and computer literacy, and building a bedrock of knowledge and confidence before taking their next steps.

Who Is the Foundation Program For?

The Foundation Program is designed to provide a solid base upon which to build the technological education many students need. It’s the perfect choice for those who are eager and ambitious to enter professions in AI, data science, and computing, but don’t feel that they have the necessary core skills and knowledge needed to dive straight into a degree.

Entry requirements are relatively relaxed in order to allow as many students as possible to enjoy the benefits of this program. With that said, applicants should ideally hold an MQF/EQF Level 3 or equivalent qualification, with the intention of pursuing a bachelor’s degree. A minimum of B2 level of English proficiency is also required, as this is the working and studying language of the institution.

What the Foundation Year Provides

Perhaps you’ve recently graduated, are considering a career change, or finally have the opportunity to return to education after initial delays or unexpected disruptions to your original plans. Either way, the Foundation Year can help you enjoy:

  • Greater Self-Confidence: Foundation Year graduates gain the fundamental skills they need to enter degree programs with much more self-belief and assuredness.
  • Superior Tech Knowledge: Lasting two terms, this course explores mathematics, academic reading and writing, and provides an introduction to computer hardware and software.
  • Foundational Mathematics: Mathematics literacy forms a large part of the study focus for the Foundation Year, helping students feel more comfortable with numbers and formulas.
  • Flexible Learning: Unlike more rigid, conventional education environments, OPIT gives you the freedom and flexibility to study at a pace that suits you best, all from the comfort of home.
  • Global Community: OPIT is an international institution, with staff and students from all around the world eager to share knowledge, exchange ideas, and help one another.

Take Your Next Steps to Success With the OPIT Foundation Year

If you’re curious about a career in technology or have always wanted to work with AI, data, and computers, but struggled to find the time and opportunities you need to acquire relevant skills and knowledge, the Foundation Program was made for people like you.

It’s the ideal entry point into the exciting world of online education, and the perfect first step towards a prestigious degree from an innovative and increasingly successful institution. Download the brochure to learn more about it, or start your online application, today.

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Benefits of Doing a Career in Computer Science
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Dec 17, 2025 6 min read

Students today have a broader range of fields of study to choose from than ever before, but with the world becoming increasingly technological and computers increasing in influence and importance, pursuing a career in computer science often proves a smart, strategic choice.

There are numerous benefits and career paths associated with studying and working in computer science, and we’ll be listing just a few of them in this guide.

High Average Salaries

With the rising cost of living in many parts of the world, it’s unsurprising that many students are thinking several decades ahead to determine what level of starting salaries they could obtain in different career fields.

Many are also seeking professions that offer the opportunity for growth and the ability to advance up the ranks over time, thus increasing their salary and their quality of life in the process.

If a strong, stable salary with the opportunity for improved income is one of your top career priorities, computer science should be at or near the top of your list of prospective careers.

According to recent data, computer scientists earn an average of over €65,000 per year, with certain jobs, like IT project leader and data scientist, paying ever higher. Starting salaries are strong, too, with graduates earning anywhere from €46,000 to €60,000, depending on their chosen profession and level of qualifications.

There are similarly high average salaries reported around the world in computer science and related fields such as data science and AI/ML engineering. These numbers are projected to increase in the years to come, pointing to computer science as a way for graduates to get off to the best financial start of any career.

Unrivaled Flexibility

A common problem with some subjects and courses is that they only provide graduates with a narrow set of skills and a similarly narrow range of potential professions to which they can apply those skills.

That’s not the case with computer science. Graduates in this field can enjoy instant access to a remarkably diverse array of career opportunities, with even newer opportunities being created all the time as technology evolves and innovations emerge.

A few of the many industries and roles you might choose to enter in the field of computer science include:

  • Healthcare: As a software developer, data analyst, or cybersecurity expert
  • Finance: As a fintech engineer, blockchain developer, or security analyst
  • Media: As a graphics programmer, AI developer, or game developer
  • Education: As an analyst, software developer, or machine learning engineer

Guaranteed Opportunities

Some career paths are more limited than others, with relatively low numbers of opportunities, recurring risks of job loss, or difficulty obtaining employment in the first place.

Again, with computer science, this simply isn’t the case. At a time when 75% of companies plan to embrace AI and other technologies by 2027, and businesses of all sizes and industries are now relying on computers more than ever before, computer science graduates can enjoy almost unbeatable job security.

Opportunities will continue to grow for people with good computing knowledge, whether that be in the obvious fields like software and web development, engineering, and AI development, or more niche sectors.

With so many options, you’re effectively guaranteed a long, rewarding career if you put in the necessary time and effort needed to establish a strong foundation of computing skills.

Rapidly Expanding and Evolving Industries

It’s no secret that the world of technology is a dynamic and fast-moving one. In the past 20 years alone, we’ve seen the proliferation of the internet, the rapid advancement of smartphones and wearable devices, the emergence of AI, and so much more.

In the years ahead, engineers and developers will continue to explore the boundaries of modern technology’s powers and potential, driving new innovations and improvements and opening more exciting job opportunities for those already established and experienced in this field.

Getting into computer science now could therefore provide a solid foundation for a career filled with excitement as you uncover and explore new ways of working with computers in fields as diverse as healthcare, finance, education, entertainment, manufacturing, logistics, and beyond.

Start Your Computer Science Career at OPIT

We’ve discussed some of the many benefits associated with careers in computer science, from the high starting salaries to the rapidly growing array of job options available to graduates. By now, you may be eager to follow this particular career path and take advantage of the wealth of opportunities.

If you’re wondering how to start, the Open Institute of Technology (OPIT) may hold the answers you need. As an exclusively online learning platform, specializing in computer science and digital business, and staffed by some of the world’s leading tech experts, OPIT is producing the tech leaders of tomorrow.

Some of the many advantages of learning with OPIT include:

  • Accessible and flexible online education that matches your learning style and schedule
  • Heavy focus on real-world applications of the skills you acquire
  • An international community of like-minded students from around the globe
  • A top team of tutors and lecturers from varying fields and industries
  • Progressive assessment of skills and understanding – not constant exams

OPIT offers a small, curated selection of courses for those seeking to gain the technological skills and knowledge to succeed in their chosen areas of expertise. That includes a BSc (Hons) in Computer Science – a six-term program, worth 180 ECTS credits.

Numerous IT industry leaders and experts helped develop this fully accredited undergraduate degree, which is online and accessible to all. Like other OPIT courses, it offers a flexible learning program, with progressive assessments, fast-track options, and the opportunity to be part of a growing community of learners and tutors.

If the benefits of doing a career in computer science interest you, download the OPIT BSc in Computer Science brochure or fill out an online application today and take your first step toward a rewarding and fulfilling profession.

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