Think for a second about employees in diamond mines. Their job can often seem like trying to find a needle in a haystack. But once they find what they’re looking for, the feeling of accomplishment is overwhelming.

The situation is similar with data mining. Granted, you’re not on the hunt for diamonds (although that wouldn’t be so bad). The concept’s name may suggest otherwise, but data mining isn’t about extracting data. What you’re mining are patterns; you analyze datasets and try to see whether there’s a trend.

Data mining doesn’t involve you reading thousands of pages. This process is automatic (or at least semi-automatic). The patterns discovered with data mining are often seen as input data, meaning it’s used for further analysis and research. Data mining has become a vital part of machine learning and artificial intelligence as a whole. If you think this is too abstract and complex, you should know that data mining has found its purpose for every company. Investigating trends, prices, sales, and customer behavior is important for any business that sells products or services.

In this article, we’ll cover different data mining techniques and explain the entire process in more detail.

Data Mining Techniques

Here are the most popular data mining techniques.

Classification

As you can assume, this technique classifies something (datasets). Through classification, you can organize vast datasets into clear categories and turn them into classifiers (models) for further analysis.

Clustering

In this case, data is divided into clusters according to a certain criterion. Each cluster should contain similar data points that differ from data points in other clusters.

If we look at clustering from the perspective of artificial intelligence, we say it’s an unsupervised algorithm. This means that human involvement isn’t necessary for the algorithm to discover common features and group data points according to them.

Association Rule Learning

This technique discovers interesting connections and associations in large datasets. It’s pretty common in sales, where companies use it to explore customers’ behaviors and relationships between different products.

Regression

This technique is based on the principle that the past can help you understand the future. It explores patterns in past data to make assumptions about the future and make new observations.

Anomaly Detection

This is pretty self-explanatory. Here, datasets are analyzed to identify “ugly ducklings,” i.e., unusual patterns or patterns that deviate from the standard.

Sequential Pattern Mining

With this technique, you’re also on the hunt for patterns. The “sequential” indicates that you’re analyzing data where the values are in a sequence.

Text Mining

Text mining involves analyzing unstructured text, turning it into a structured format, and checking for patterns.

Sentiment Analysis

This data mining technique is also called opinion mining, and it’s very different from the methods discussed above. This complex technique involves natural language processing, linguistics, and speech analysis and wants to discover the emotional tone in a text.

Data Mining Process

Regardless of the technique you’re using, the data process consists of several stages that ensure accuracy, efficiency, and reliability.

Data Collection

As mentioned, data mining isn’t actually about identifying data but about exploring patterns within the data. To do that, you obviously need a dataset you want to analyze. The data needs to be relevant, otherwise you won’t get accurate results.

Data Preprocessing

Whether you’re analyzing a small or large dataset, the data within it could be in different formats or have inconsistencies or errors. If you want to analyze it properly, you need to ensure the data is uniform and organized, meaning you need to preprocess it.

This stage involves several processes:

  • Data cleaning
  • Data transformation
  • Data reduction

Once you complete them, your data will be prepared for analysis.

Data Analysis

You’ve come to the “main” part of the data mining process, which consists of two elements:

  • Model building
  • Model evaluation

Model building represents determining the most efficient ways to analyze the data and identify patterns. Think of it this way: you’re asking questions, and the model should be able to provide the correct answers.

The next step is model evaluation, where you’ll step back and think about the model. Is it the right fit for your data, and does it meet your criteria?

Interpretation and Visualization

The journey doesn’t end after the analysis. Now it’s time to review the results and come to relevant conclusions. You’ll also need to present these conclusions in the best way possible, especially if you conducted the analysis for someone else. You want to ensure that the end-user understands what was done and what was discovered in the process.

Deployment and Integration

You’ve conducted the analysis, interpreted the results, and now you understand what needs to be changed. You’ll use the knowledge you’ve gained to elicit changes.

For example, you’ve analyzed your customers’ behaviors to understand why the sales of a specific product dropped. The results showed that people under the age of 30 don’t buy it as often as they used to. Now, you face two choices: You can either advertise the product and focus on the particular age group or attract even more people over the age of 30 if that makes more sense.

Applications of Data Mining

The concept of data mining may sound too abstract. However, it’s all around us. The process has proven invaluable in many spheres, from sales to healthcare and finance.

Here are the most common applications of data mining.

Customer Relationship Management

Your customers are the most important part of your business. After all, if it weren’t for them, your company wouldn’t have anyone to sell the products/services to. Yes, the quality of your products is one way to attract and keep your customers. But quality won’t be enough if you don’t value your customers.

Whether they’re buying a product for the first or the 100th time, your customers want to know you want to keep them. Some ways to do so are discounts, sales, and loyalty programs. Coming up with the best strategy can be challenging to say the least, especially if you have many customers belonging to different age groups, gender, and spending habits. With data mining, you can group your customers according to specific criteria and offer them deals that suit them perfectly.

Fraud Detection

In this case, you analyze data not to find patterns but to find something that stands out. This is what banks do to ensure no unwanted guests are accessing your account. But you can also see this fraud detection in the business world. Many companies use it to identify and remove fake accounts.

Market Basket Analysis

With data mining, you can get answers to an important question: “Which items are often bought together?” If this is on your mind, data mining can help. You can perform the association technique to discover the patterns (for example, milk and cereal) and use this valuable intel to offer your customers top-notch recommendations.

Healthcare and Medical Research

The healthcare industry has benefited immensely from data mining. The process is used to improve decision-making, generate conclusions, and check whether a treatment is working. Thanks to data mining, diagnoses have become more precise, and patients get more quality services.

As medical research and drug testing are large parts of moving the entire industry forward, data mining found its role here, too. It’s used to keep track of and reduce the risk of side effects of different medications and assist in administration.

Social Media Analysis

This is definitely one of the most lucrative applications. Social media platforms rely on it to pick up more information about their users to offer them relevant content. Thanks to this, people who use the same network will often see completely different posts. Let’s say you love dogs and often watch videos about them. The social network you’re on will recognize this and offer you even more dog videos. If you’re a cat person and avoid dog videos at all costs, the algorithm will “understand” this and offer you more videos starring cats.

Finance and Banking

Data mining analyzes markets to discover hidden patterns and make accurate predictions. The process is also used to check a company’s health and see what can be improved.

In banking, data mining is used to detect unusual transactions and prevent unauthorized access and theft. It can analyze clients and determine whether they’re suitable for loans (whether they can pay them back).

Challenges and Ethical Considerations of Data Mining

While it has many benefits, data mining faces different challenges:

  • Privacy concerns – During the data mining process, sensitive and private information about users can come to light, thus jeopardizing their privacy.
  • Data security – The world’s hungry for knowledge, and more and more data is getting collected and analyzed. There’s always a risk of data breaches that could affect millions of people worldwide.
  • Bias and discrimination – Like humans, algorithms can be biased, but only if the sample data leads them toward such behavior. You can prevent this with precise data collection and preprocessing.
  • Legal and regulatory compliance – Data mining needs to be conducted according to the letter of the law. If that’s not the case, the users’ privacy and your company’s reputation are at stake.

Track Trends With Data Mining

If you feel lost and have no idea what your next step should be, data mining can be your life support. With it, you can make informed decisions that will drive your company forward.

Considering its benefits, data mining will continue to be an invaluable tool in many niches.

Related posts

Wired: Think Twice Before Creating That ChatGPT Action Figure
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
May 12, 2025 6 min read

Source:

  • Wired, published on May 01st, 2025

People are using ChatGPT’s new image generator to take part in viral social media trends. But using it also puts your privacy at risk—unless you take a few simple steps to protect yourself.

By Kate O’Flaherty

At the start of April, an influx of action figures started appearing on social media sites including LinkedIn and X. Each figure depicted the person who had created it with uncanny accuracy, complete with personalized accessories such as reusable coffee cups, yoga mats, and headphones.

All this is possible because of OpenAI’s new GPT-4o-powered image generator, which supercharges ChatGPT’s ability to edit pictures, render text, and more. OpenAI’s ChatGPT image generator can also create pictures in the style of Japanese animated film company Studio Ghibli—a trend that quickly went viral, too.

The images are fun and easy to make—all you need is a free ChatGPT account and a photo. Yet to create an action figure or Studio Ghibli-style image, you also need to hand over a lot of data to OpenAI, which could be used to train its models.

Hidden Data

The data you are giving away when you use an AI image editor is often hidden. Every time you upload an image to ChatGPT, you’re potentially handing over “an entire bundle of metadata,” says Tom Vazdar, area chair for cybersecurity at Open Institute of Technology. “That includes the EXIF data attached to the image file, such as the time the photo was taken and the GPS coordinates of where it was shot.”

OpenAI also collects data about the device you’re using to access the platform. That means your device type, operating system, browser version, and unique identifiers, says Vazdar. “And because platforms like ChatGPT operate conversationally, there’s also behavioral data, such as what you typed, what kind of images you asked for, how you interacted with the interface and the frequency of those actions.”

It’s not just your face. If you upload a high-resolution photo, you’re giving OpenAI whatever else is in the image, too—the background, other people, things in your room and anything readable such as documents or badges, says Camden Woollven, group head of AI product marketing at risk management firm GRC International Group.

This type of voluntarily provided, consent-backed data is “a gold mine for training generative models,” especially multimodal ones that rely on visual inputs, says Vazdar.

OpenAI denies it is orchestrating viral photo trends as a ploy to collect user data, yet the firm certainly gains an advantage from it. OpenAI doesn’t need to scrape the web for your face if you’re happily uploading it yourself, Vazdar points out. “This trend, whether by design or a convenient opportunity, is providing the company with massive volumes of fresh, high-quality facial data from diverse age groups, ethnicities, and geographies.”

OpenAI says it does not actively seek out personal information to train models—and it doesn’t use public data on the internet to build profiles about people to advertise to them or sell their data, an OpenAI spokesperson tells WIRED. However, under OpenAI’s current privacy policy, images submitted through ChatGPT can be retained and used to improve its models.

Any data, prompts, or requests you share helps teach the algorithm—and personalized information helps fine tune it further, says Jake Moore, global cybersecurity adviser at security outfit ESET, who created his own action figure to demonstrate the privacy risks of the trend on LinkedIn.

Uncanny Likeness

In some markets, your photos are protected by regulation. In the UK and EU, data-protection regulation including the GDPR offer strong protections, including the right to access or delete your data. At the same time, use of biometric data requires explicit consent.

However, photographs become biometric data only when processed through a specific technical means allowing the unique identification of a specific individual, says Melissa Hall, senior associate at law firm MFMac. Processing an image to create a cartoon version of the subject in the original photograph is “unlikely to meet this definition,” she says.

Meanwhile, in the US, privacy protections vary. “California and Illinois are leading with stronger data protection laws, but there is no standard position across all US states,” says Annalisa Checchi, a partner at IP law firm Ionic Legal. And OpenAI’s privacy policy doesn’t contain an explicit carve-out for likeness or biometric data, which “creates a grey area for stylized facial uploads,” Checchi says.

The risks include your image or likeness being retained, potentially used to train future models, or combined with other data for profiling, says Checchi. “While these platforms often prioritize safety, the long-term use of your likeness is still poorly understood—and hard to retract once uploaded.”

OpenAI says its users’ privacy and security is a top priority. The firm wants its AI models to learn about the world, not private individuals, and it actively minimizes the collection of personal information, an OpenAI spokesperson tells WIRED.

Meanwhile, users have control over how their data is used, with self-service tools to access, export, or delete personal information. You can also opt out of having content used to improve models, according to OpenAI.

ChatGPT Free, Plus, and Pro users can control whether they contribute to future model improvements in their data controls settings. OpenAI does not train on ChatGPT Team, Enterprise, and Edu customer data⁠ by default, according to the company.

Read the full article below:

Read the article
LADBible and Yahoo News: Viral AI trend could present huge privacy concerns, says expert
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
May 12, 2025 4 min read

Source:


You’ve probably seen them all over Instagram

By James Moorhouse

Experts have warned against participating in a viral social media trend which sees people use ChatGPT to create an action figure version of themselves.

If you’ve spent any time whatsoever doomscrolling on Instagram or TikTok or dare I say it, LinkedIn recently, you’ll be all too aware of the viral trend.

Obviously, there’s nothing more entertaining and frivolous than seeing AI generated versions of your co-workers and their cute little laptops and piña coladas, but it turns out that it might not be the best idea to take part.

There may well be some benefits to artificial intelligence but often it can produce some pretty disturbing results. Earlier this year, a lad from Norway sued ChatGPT after it falsely claimed he had been convicted of killing two of his kids.

Unfortunately, if you don’t like AI, then you’re going to have to accept that it’s going to become a regular part of our lives. You only need to look at WhatsApp or Facebook messenger to realise that. But it’s always worth saying please and thank you to ChatGPT just in case society does collapse and the AI robots take over, in the hope that they treat you mercifully. Although it might cost them a little more electricity.

Anyway, in case you’re thinking of getting involved in this latest AI trend and sharing your face and your favourite hobbies with a high tech robot, maybe don’t. You don’t want to end up starring in your own Netflix series, à la Black Mirror.

Tom Vazdar, area chair for cybersecurity at Open Institute of Technology, spoke with Wired about some of the dangers of sharing personal details about yourself with AI.

Every time you upload an image to ChatGPT, you’re potentially handing over ‘an entire bundle of metadata’ he revealed.

Vazdar added: “That includes the EXIF data attached to the image file, such as the time the photo was taken and the GPS coordinates of where it was shot.

“Because platforms like ChatGPT operate conversationally, there’s also behavioural data, such as what you typed, what kind of images you asked for, how you interacted with the interface and the frequency of those actions.”

Essentially, if you upload a photo of your face, you’re not just giving AI access to your face, but also the whatever is in the background, such as the location or other people that might feature.

Vazdar concluded: “This trend, whether by design or a convenient opportunity, is providing the company with massive volumes of fresh, high-quality facial data from diverse age groups, ethnicities, and geographies.”

While we’re at it, maybe stop using ChatGPT for your university essays and general basic questions you can find the answer to on Google as well. The last thing you need is AI knowing you don’t know how to do something basic if it does takeover the world.

Read the full article below:

Read the article