AI is everywhere today.

The algorithms that drive your Netflix and Spotify recommendations use AI to figure out what you’ll like based on what you’ve already consumed. Every chatbot you’ve ever spoken to, targeted ad you’ve seen, and even the more fanciful ideas floating around (self-driving cars, anyone?) use AI to some degree.

Given that so many businesses use AI already, it stands to reason that taking online courses on the subject will help you get ahead. But for the budget-conscious among you, a course that costs thousands of euros isn’t the route you want to go down. You want a free AI course.

That’s where this article comes in. But let’s get something clear immediately, a free AI course won’t go into as much depth as a paid one. Nor will it give you a qualification that’s as prestigious as one from a formal educational institution. But what it will give you is foundational knowledge, often backed by a certification, which is why we’re looking at four of the best AI courses you can study for free in this article.

Top Artificial Intelligence Course Online Free With Certificate – Four Great Options

Is it really possible to find an artificial intelligence free course with certificate that shows you have actually learned something useful? It is, and these four courses are great examples.

Course 1 – Elements of AI (University of Helsinki)

With over 950,000 students already to its name, the Elements of AI course is all about lifting the veil on the mysterious concept of AI. It includes two modules, the first giving you an introduction to the “whats” and “wherefores” of AI, with the second digging into building your own AI models. It’s set up to run in 170 countries and is ideal for those who want a basic grasp on AI that they can build on with other courses.

Key Topics Covered

  • The theory of AI, including what is and isn’t possible with the tech
  • Development of basic AI algorithms
  • An introduction (and exploration) of using Python to create AI models
  • Practical exercises that you can take at your own pace to see how AI applies in real-world scenarios

Certificate Details

The certification you get from this free AI course comes directly from the University of Helsinki, which is a recognized and authoritative European institution. But it’s important to note that the certificate is not a degree. Instead, it’s both a demonstration of your grasp of basic AI concepts and a statement of your intent to dig deeper into the topic.

Course 2 – Machine Learning With Python: A Practical Introduction (IBM)

There are three things you want from your AI course – online, free, and practical. IBM’s offering delivers all three, with the focus being on how you can apply machine learning (with Python programs underpinning your models) to the real world. The content is created and delivered by Saeed Aghabozorgi, who’s a senior data scientist at IBM, meaning it comes direct from somebody who understands precisely how machine learning is applied in practical terms.

Key Topics Covered

  • Python programming in the context of creating machine learning models
  • The theory and application of both supervised and unsupervised learning
  • An introduction to the most common machine learning algorithms
  • Real-world examples of how machine learning is already impacting society

Certificate Details

In return for five weeks of your time (estimated study – four to five hours per week) you’ll earn an IBM “skill badge.” This online credential verifies that you’ve completed the course and can be shared on social media profiles. The course is also part of IBM’s Data Science Professional Certificate Program, making it a piece of a larger jigsaw puzzle of free AI courses that you can complete over the course of a year to get an IBM certificate.

Course 3 – Supervised Machine Learning: Regression and Classification (DeepLearning.AI via Coursera)

You’re getting into specialization territory with this course, which serves as the first of several that make up DeepLearning.AI’s Machine Learning Specialization certificate. It’s a completely online course that allows you to reset deadlines to suit your schedule and takes about 33 hours of studying to complete. Sadly, it’s only available in English (at the time of writing), which may make it less accessible to non-English speakers.

Key Topics Covered

  • A wide-spanning introduction to the various types of machine learning
  • Explanations of the best practices for AI implementation currently used in major Silicon Valley companies
  • Several mathematical and statistical concepts, such as linear regression
  • Practical examples and project work for building predictive machine learning models

Certificate Details

Coursera provides its own shareable certificates to anybody who completes this course, with those certificates being shareable on social media and printable for your CV. It’s also worth noting that this course is part of a wider three-course program. Combine it with DeepLearning.AI’s Advanced Learning Algorithms and Unsupervised Learning and Recommender Systems to get two more course-specific certificates and a certificate for completing all three courses.

Course 4 – Learn With Google AI (Google)

Learn with Google AI is less a dedicated course and more a collection of different modules (and even competitions) designed to help you get to grips with AI. Think of it like a resource bank, only it incorporates practical exercises as well as theoretical information. Beyond the courses themselves, you’ll find a useful glossary and some guides for how AI can apply to environmental and social courses.

Key Topics Covered

  • Theoretical modules covering machine learning, neural networks, and the ethics behind AI
  • Hands-on tutorials that give you practical experience with the course content
  • Real-world examples of how Google incorporates AI into what it does
  • Competitions that allow you to test your skills against other participants

Certificate Details

Learn with Google AI isn’t a traditionally structured course, and that’s reflected in the lack of certification for completing the courses in this resource bank. It’s better to think of these courses as free primers that equip you with the knowledge you need to ace other free (or paid) AI courses.

Factors to Consider When Choosing an AI Course

The price is certainly right with a free AI course, but you’re still investing valuable time into whichever program you choose. Think about the following to ensure you spend that time wisely:

  • Course content – Though many artificial intelligence free course will cover the basic concepts underpinning AI, you want to know that you’re going somewhere with what you learn. Think about why you’re studying AI and whether the course will move you closer to your goals.
  • Course duration and flexibility – Online courses come with a key advantage over traditional programs – you control your studying. That flexibility allows you to fit your studies around your life, though you still have deliverables (and sometimes tests) you need to complete.
  • Instructor credentials – With free courses, the certification you get isn’t as immediately prestigious as one you’d receive from a paid course. A respected instructor can add that prestige. Research the background of whoever creates and delivers the course, specifically checking their reputation as a teacher and experiences in the AI industry.
  • Community support and resources – Given that most free AI courses focus on self-learning, you need to know that there are people (or resources) around to help when you get stuck. No learner is an island. If there are other students and instructors around to offer guidance, you have a course that you’re more likely to pass.
  • Certificate value – As touched upon earlier, the value of your certificate plays a role in your decision, with specific attention being paid to how employers will see that certificate on your CV. A respected instructor or a course delivered by a major brand (think Google or IBM) adds credibility compared to courses delivered by nameless and faceless individuals.

Tips for Successfully Completing an AI Course Online

No athlete gets a gold medal for running half a race, and the same applies to students who don’t complete the courses they start. Use these tips to see you through when the going gets tough:

  • Set clear goals for yourself, which inform the course you choose and help to motivate you if you start feeling discouraged when struggling with the material.
  • Dedicate time to learning both in the context of your course and by parsing out personal time for practice.
  • Engage with the community that’s evolved around the course to learn directly from peers and qualified professionals.
  • Never be afraid of seeking help when needed, as you’re learning some complex concepts that are all too easy to misinterpret.
  • Take every opportunity you can find to apply the theoretical concepts you learn in real-world scenarios.

Study AI Courses Free Online

A free AI course is never going to be a direct substitute for a paid course delivered by a recognized institution. But it doesn’t have to be. Free courses can set you up with general skills that you can apply in your existing workplace, in addition to helping you lay a foundation for future study. And in some cases (such as with courses offered directly by major AI players) you’ll get a certification that actually means something to employers.

AI is going to be so much more than a part of future technology. It’ll be the bedrock on which everything to come is built. Your efforts to expand your knowledge in the field will help you become one of the people who lay that bedrock. The sooner you start learning (and applying) AI, the better your position will be when the AI revolution truly takes hold.

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By Stephanie Mullins

Many people love to read the stories of successful business school graduates to see what they’ve achieved using the lessons, insights and connections from the programmes they’ve studied. We speak to one alumnus, Riccardo Ocleppo, who studied at top business schools including London Business School (LBS) and INSEAD, about the education institution called OPIT which he created after business school.

Please introduce yourself and your career to date. 

I am the founder of OPIT — Open Institute of Technology, a fully accredited Higher Education Institution (HEI) under the European Qualification Framework (EQF) by the MFHEA Authority. OPIT also partners with WES (World Education Services), a trusted non-profit providing verified education credential assessments (ECA) in the US and Canada for foreign degrees and certificates.  

Prior to founding OPIT, I established Docsity, a global community boasting 15 million registered university students worldwide and partnerships with over 250 Universities and Business Schools. My academic background includes an MSc in Electronics from Politecnico di Torino and an MSc in Management from London Business School. 

Why did you decide to create OPIT Open Institute of Technology? 

Higher education has a profound impact on people’s futures. Through quality higher education, people can aspire to a better and more fulfilling future.  

The mission behind OPIT is to democratise access to high-quality higher education in the fields that will be in high demand in the coming decades: Computer Science, Artificial Intelligence, Data Science, Cybersecurity, and Digital Innovation. 

Since launching my first company in the education field, I’ve engaged with countless students, partnered with hundreds of universities, and collaborated with professors and companies. Through these interactions, I’ve observed a gap between traditional university curricula and the skills demanded by today’s job market, particularly in Computer Science and Technology. 

I founded OPIT to bridge this gap by modernising education, making it affordable, and enhancing the digital learning experience. By collaborating with international professors and forging solid relationships with global companies, we are creating a dynamic online community and developing high-quality digital learning content. This approach ensures our students benefit from a flexible, cutting-edge, and stress-free learning environment. 

Why do you think an education in tech is relevant in today’s business landscape?

As depicted by the World Economic Forum’s “Future of Jobs 2023” report, the demand for skilled tech professionals remains (and will remain) robust across industries, driven by the critical role of advanced technologies in business success. 

Today’s companies require individuals who can innovate and execute complex solutions. A degree in fields like computer science, cybersecurity, data science, digital business or AI equips graduates with essential skills to thrive in this dynamic industry. 

According to the International Monetary Fund (IMF), the global tech talent shortage will exceed 85 million workers by 2030. The Korn Ferry Institute warns that this gap could result in hundreds of billions in lost revenue across the US, Europe, and Asia.  

To address this challenge, OPIT aims to democratise access to technology education. Our competency-based and applied approach, coupled with a flexible online learning experience, empowers students to progress at their own pace, demonstrating their skills as they advance.  

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The European: Balancing AI’s Market Research Potential
OPIT - Open Institute of Technology
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Jul 17, 2024 3 min read

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With careful planning, ethical considerations, and ensuring human oversight is maintained, AI can have huge market research benefits, says Lorenzo Livi of the Open Institute of Technology.

By Lorenzo Livi

To market well, you need to get something interesting in front of those who are interested. That takes a lot of thinking, a lot of work, and a whole bunch of research. But what if the bulk of that thinking, work and research could be done for you? What would that mean for marketing as an industry, and market research specifically?

With the recent explosion of AI onto the world stage, big changes are coming in the marketing industry. But will AI be able to do market research as successfully? Simply, the answer is yes. A big, fat, resounding yes. In fact, AI has the potential to revolutionise market research.

Ensuring that people have a clear understanding of what exactly AI is is crucial, given its seismic effect on our world. Common questions that even occur amongst people at the forefront of marketing, such as, “Who invented AI?” or, “Where is the main AI system located?” highlight a widespread misunderstanding about the nature of AI.

As for the notion of a central “main thing” running AI, it’s essential to clarify that AI systems exist in various forms and locations. AI algorithms and models can run on individual computers, servers, or even specialized hardware designed for AI processing, commonly referred to as AI chips. These systems can be distributed across multiple locations, including data centres, cloud platforms, and edge devices. They can also be used anywhere, so long as you have a compatible device and an internet connection.

While the concept of AI may seem abstract or mysterious to some, it’s important to approach it with a clear understanding of its principles and applications. By promoting education and awareness about AI, we can dispel misconceptions and facilitate meaningful conversations about its role in society.

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