Managerial Economics

In this module, students will gain a profound understanding of economic principles and their application in managerial decision-making. Explore fundamental concepts, such as scarcity, opportunity cost, demand, supply, and equilibrium. Develop analytical tools for strategic decision-making in digital economies. Delve into market structures, elasticity, production, cost analysis, accounting, profit maximization, pricing strategies, risk, uncertainty, game theory, and applied analysis. Particular focus on characteristics unique to digital economies.