Professional Doctorate webinar: How Is AI Changing the Way Organisations Compete?
How Is AI Changing the Way Organisations Compete?
12 November 2026 | 5:00–6:00 PM CET | Online (Zoom)
AI is no longer just a tool organisations adopt. It is starting to change how they are structured, how they make decisions, and where their competitive advantage comes from.
If you work on these challenges every day, this session is for you. Francesco Derchi, Area Chair for Digital Business at OPIT, will explore what happens when organisations become AI-first and what this means for the way they create value, scale, and differentiate themselves.
The session will then shift to a research perspective, showing how real organisational challenges can become focused doctoral research questions. Through practical examples, you'll discover how a problem from your own professional experience can evolve into an applied research contribution.
Francesco will be joined by Catalina Dumitru, Doctoral Program Manager, who will answer your questions about OPIT's Professional Doctorate in Applied AI, with the next cohort starting in February 2027.