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The European: Balancing AI’s Market Research Potential

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OPIT - Open Institute of Technology

Jul 17, 2024 • 3 min read

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The European, Summer 2024 Edition, Page 24

With careful planning, ethical considerations, and ensuring human oversight is maintained, AI can have huge market research benefits, says Lorenzo Livi of the Open Institute of Technology.

By Lorenzo Livi

To market well, you need to get something interesting in front of those who are interested. That takes a lot of thinking, a lot of work, and a whole bunch of research. But what if the bulk of that thinking, work and research could be done for you? What would that mean for marketing as an industry, and market research specifically?

With the recent explosion of AI onto the world stage, big changes are coming in the marketing industry. But will AI be able to do market research as successfully? Simply, the answer is yes. A big, fat, resounding yes. In fact, AI has the potential to revolutionise market research.

Ensuring that people have a clear understanding of what exactly AI is is crucial, given its seismic effect on our world. Common questions that even occur amongst people at the forefront of marketing, such as, “Who invented AI?” or, “Where is the main AI system located?” highlight a widespread misunderstanding about the nature of AI.

As for the notion of a central “main thing” running AI, it’s essential to clarify that AI systems exist in various forms and locations. AI algorithms and models can run on individual computers, servers, or even specialized hardware designed for AI processing, commonly referred to as AI chips. These systems can be distributed across multiple locations, including data centres, cloud platforms, and edge devices. They can also be used anywhere, so long as you have a compatible device and an internet connection.

While the concept of AI may seem abstract or mysterious to some, it’s important to approach it with a clear understanding of its principles and applications. By promoting education and awareness about AI, we can dispel misconceptions and facilitate meaningful conversations about its role in society.

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The European, Pages 24 to 26.

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Peace FM Online: OPIT Launches Groundbreaking AI Copilot To Transform Online Learning For African Students
OPIT - Open Institute of Technology

July 07, 2025
Source:
- Peace FM Online, published on June 27th, 2025
OPIT – Open Institute of Technology, an innovative global online university, has announced the launch of OPIT AI Copilot, an advanced artificial intelligence assistant designed to revolutionize digital learning. This groundbreaking development is expected to significantly enhance access and support for its current and future students from across Africa.

With over 350 students from 80+ countries – including a growing number from Nigeria, Ghana, and Kenya – OPIT’s new AI Copilot provides a real-time, personalized educational experience that adapts to each student’s learning journey. It is one of the first European institutions to introduce such a deeply integrated AI system into its learning platform.

The AI Copilot has been meticulously trained on over 3,500 hours of OPIT course video content, 131 courses, and 320 assessments developed over the past three years. Thanks to this rich archive, it can offer highly contextual guidance, link directly to relevant sources, and adjust its support based on a student’s progress in their course modules.

“This is a game-changer for working professionals and students across Africa who are balancing education with careers and family responsibilities,” said Riccardo Ocleppo, Founder and Director of OPIT. “It provides flexible, 24/7 access to mentorship and course support, helping our students overcome barriers of distance, time zones, and academic complexity.”

The AI Copilot goes beyond student assistance. During examinations, it automatically shifts into “anti-cheating mode”, restricting direct answers and acting as a basic research tool, ensuring academic integrity while still encouraging self-driven learning. For faculty at OPIT, the AI Copilot provides tools to automate grading, generate learning materials, and offer feedback rubrics that can reduce assessment time by up to 30%, allowing more time for personalized instruction and curriculum design.

Unveiled at the “AI Agents and the Future of Higher Education” event hosted by Microsoft in Milan, the launch brought together top minds from global academic institutions, including IE University, the Royal College of Art, and others. The event highlighted the transformative potential of AI in education, not as a shortcut but as a pedagogical shift.

“AI is now the environment in which we learn. But it brings cultural and ethical responsibilities,” said Professor Francesco Profumo, Rector of OPIT and former Italian Minister of Education. “We must build responsible bridges between human and artificial intelligence.”

With mobile-first transactions, communications, and learning on the rise across Africa, OPIT has also confirmed the upcoming launch of a mobile app this autumn. The app will allow students to download exercises, summaries, and concept maps, making high-quality, AI-enhanced education more accessible to learners across the continent, even for those with limited connectivity.

Open Institute of Technology (OPIT) is an accredited global online university offering Bachelor’s and Master’s degrees in software engineering, AI, data science, and digital innovation. Committed to accessible and career-relevant education, OPIT is building a future-ready academic model powered by technology and global inclusion.

Read the full article below:
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BSc in Computer Science BSc in Digital Business MSc in Digital Business and Innovation MSc in Responsible Artificial Intelligence MSc in Enterprise Cybersecurity MSc in Applied Data Science and AI MSc in Data Science & AI MSc in Data Science & AI MSc in Data Science & AI MSc in Data Science & AI
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B&FT Online: OPIT unveils AI Copilot to transform online learning for African students
OPIT - Open Institute of Technology

July 04, 2025
Source:
- Business & Financial Times, published on June 30th, 2025
Open Institute of Technology (OPIT), an innovative global online university, has announced the launch of OPIT AI Copilot, an advanced artificial intelligence assistant designed to revolutionize digital learning.

This groundbreaking development is expected to significantly enhance access and support for its current and future students from across Africa.

With over 350 students from 80+ countries – including a growing number from Nigeria, Ghana, and Kenya – OPIT’s new AI Copilot provides a real-time, personalized educational experience that adapts to each student’s learning journey. It is one of the first European institutions to introduce such a deeply integrated AI system into its learning platform.

The AI Copilot has been meticulously trained on over 3,500 hours of OPIT course video content, 131 courses, and 320 assessments developed over the past three years. Thanks to this rich archive, it can offer highly contextual guidance, link directly to relevant sources, and adjust its support based on a student’s progress in their course modules.

“This is a game-changer for working professionals and students across Africa who are balancing education with careers and family responsibilities,” said Riccardo Ocleppo, Founder and Director of OPIT. “It provides flexible, 24/7 access to mentorship and course support, helping our students overcome barriers of distance, time zones, and academic complexity.”

The AI Copilot goes beyond student assistance. During examinations, it automatically shifts into “anti-cheating mode”, restricting direct answers and acting as a basic research tool, ensuring academic integrity while still encouraging self-driven learning.

For faculty at OPIT, the AI Copilot provides tools to automate grading, generate learning materials, and offer feedback rubrics that can reduce assessment time by up to 30 percent, allowing more time for personalized instruction and curriculum design.

Unveiled at the ‘AI Agents and the Future of Higher Education’ event hosted by Microsoft in Milan, the launch brought together top minds from global academic institutions, including IE University, the Royal College of Art, and others. The event highlighted the transformative potential of AI in education, not as a shortcut but as a pedagogical shift.

“AI is now the environment in which we learn. But it brings cultural and ethical responsibilities,” said Professor Francesco Profumo, Rector of OPIT and former Italian Minister of Education. “We must build responsible bridges between human and artificial intelligence.”

With mobile-first transactions, communications, and learning on the rise across Africa, OPIT has also confirmed the upcoming launch of a mobile app this autumn. The app will allow students to download exercises, summaries, and concept maps, making high-quality, AI-enhanced education more accessible to learners across the continent, even for those with limited connectivity.

Open Institute of Technology (OPIT) is an accredited global online university offering Bachelor’s and Master’s degrees in software engineering, AI, data science, and digital innovation. Committed to accessible and career-relevant education, OPIT is building a future-ready academic model powered by technology and global inclusion.

Read the full article below:
- Business & Financial Times
Check out OPIT degrees

BSc in Computer Science BSc in Digital Business MSc in Digital Business and Innovation MSc in Responsible Artificial Intelligence MSc in Enterprise Cybersecurity MSc in Applied Data Science and AI MSc in Data Science & AI MSc in Data Science & AI MSc in Data Science & AI MSc in Data Science & AI
- Career aligned
- Fully Online
- EU-accredited institution
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Authors

Francesco Profumo

John Loewen

Professor @OPIT, PhD in Computer Science, Former Professor @Chulalongkorn University and @Vancouver Island University. Location: Italy Teaches Computer Architectures (BSc).

Karim Bouzoubaa

Professor @ OPIT, Professor of Data Science & AI @ Mohammed V University in Rabat, PhD @ Laval University. Location: Canada, Morocco. Teaches Programming courses (BSc).

Khaled Elbehiery

Professor @ OPIT, Senior Director & Network Engineer @ Charter Communications, Professor @ DeVry University and @ Park University. Location: USA. Teaches: Computer Networks (BSc).

Lokesh Vij

Professor @ OPIT, Software Engineer @ Symantec, Faculty @ Seneca College. Location: Canada. Teaches Cloud Computing courses (BSc), Big Data and Cloud Computing Infrastructure (MSc).

Go to all authors

Peace FM Online: OPIT Launches Groundbreaking AI Copilot To Transform Online Learning For African Students

OPIT - Open Institute of Technology

Jul 7, 2025 • 4 min read

Source:

Peace FM Online, published on June 27th, 2025

OPIT – Open Institute of Technology, an innovative global online university, has announced the launch of OPIT AI Copilot, an advanced artificial intelligence assistant designed to revolutionize digital learning. This groundbreaking development is expected to significantly enhance access and support for its current and future students from across Africa.

With over 350 students from 80+ countries – including a growing number from Nigeria, Ghana, and Kenya – OPIT’s new AI Copilot provides a real-time, personalized educational experience that adapts to each student’s learning journey. It is one of the first European institutions to introduce such a deeply integrated AI system into its learning platform.

The AI Copilot has been meticulously trained on over 3,500 hours of OPIT course video content, 131 courses, and 320 assessments developed over the past three years. Thanks to this rich archive, it can offer highly contextual guidance, link directly to relevant sources, and adjust its support based on a student’s progress in their course modules.

“This is a game-changer for working professionals and students across Africa who are balancing education with careers and family responsibilities,” said Riccardo Ocleppo, Founder and Director of OPIT. “It provides flexible, 24/7 access to mentorship and course support, helping our students overcome barriers of distance, time zones, and academic complexity.”

The AI Copilot goes beyond student assistance. During examinations, it automatically shifts into “anti-cheating mode”, restricting direct answers and acting as a basic research tool, ensuring academic integrity while still encouraging self-driven learning. For faculty at OPIT, the AI Copilot provides tools to automate grading, generate learning materials, and offer feedback rubrics that can reduce assessment time by up to 30%, allowing more time for personalized instruction and curriculum design.

Unveiled at the “AI Agents and the Future of Higher Education” event hosted by Microsoft in Milan, the launch brought together top minds from global academic institutions, including IE University, the Royal College of Art, and others. The event highlighted the transformative potential of AI in education, not as a shortcut but as a pedagogical shift.

“AI is now the environment in which we learn. But it brings cultural and ethical responsibilities,” said Professor Francesco Profumo, Rector of OPIT and former Italian Minister of Education. “We must build responsible bridges between human and artificial intelligence.”

With mobile-first transactions, communications, and learning on the rise across Africa, OPIT has also confirmed the upcoming launch of a mobile app this autumn. The app will allow students to download exercises, summaries, and concept maps, making high-quality, AI-enhanced education more accessible to learners across the continent, even for those with limited connectivity.

Open Institute of Technology (OPIT) is an accredited global online university offering Bachelor’s and Master’s degrees in software engineering, AI, data science, and digital innovation. Committed to accessible and career-relevant education, OPIT is building a future-ready academic model powered by technology and global inclusion.

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Source:

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Open Institute of Technology (OPIT), an innovative global online university, has announced the launch of OPIT AI Copilot, an advanced artificial intelligence assistant designed to revolutionize digital learning.

This groundbreaking development is expected to significantly enhance access and support for its current and future students from across Africa.

For faculty at OPIT, the AI Copilot provides tools to automate grading, generate learning materials, and offer feedback rubrics that can reduce assessment time by up to 30 percent, allowing more time for personalized instruction and curriculum design.

Unveiled at the ‘AI Agents and the Future of Higher Education’ event hosted by Microsoft in Milan, the launch brought together top minds from global academic institutions, including IE University, the Royal College of Art, and others. The event highlighted the transformative potential of AI in education, not as a shortcut but as a pedagogical shift.

Read the full article below: