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    MediaKey: OPIT and L45 Together Again for Media Relations and Leader Image

    Source:

    • MediaKey, published on February 27th, 2025

    For the third consecutive year, Open Institute of Technology has entrusted Simone Guzzardi’s agency with the PR activities and management of the LinkedIn profile of the rector, former Minister Francesco Profumo

    OPIT – Open Institute of Technology, an EQF (European Qualification Framework) and MFHEA accredited university institution, confirms its trust in L45 and renews its collaboration for 2025. The independent agency specialized in corporate reputation & employer branding, led by Simone Guzzardi, will support OPIT in strategic external communication consultancy and in managing relations with generalist, economic and sector media, relating to the industry in which it operates (education, innovation, economy). According to an increasingly effective integrated and multi-channel strategy, which characterizes the agency’s approach to communication, L45 will also manage the editorial creation of content on LinkedIn, related to the personal profile of the rector of the academic institution, the former Minister of Education Francesco Profumo.

    OPIT is now a consolidated reality, which continues to grow and be appreciated by both students and companies. 2025 is a key year for OPIT. In fact, in March there will be the graduation ceremony of the first students, two years after its birth.

    Throughout 2025, the L45 team will support OPIT in the most strategic PR activities to strengthen brand awareness and reputation, leveraging the many visibility opportunities that the panorama of excellent online education offers today. In fact, it is a market that is experiencing unprecedented economic growth, thanks to the growing demand for quality skills to face the challenges of this fundamental transition era. In fact, it is estimated that the global online training market in 2026 will double the value it had in 2020, going from 185 billion dollars to 388 billion dollars, and even reaching, according to some, 1000 billion by 2032.

    Thanks to the commitment of the founder and director Riccardo Ocleppo, OPIT has recently expanded its educational offering, including 6 degree courses, less than three years after its birth: two three-year degrees in Digital Business and Modern Computer Science, alongside the master’s degrees in Digital Business & Innovation, Responsible Artificial Intelligence, Enterprise Cybersecurity and Applied Data Science & AI.

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