Customer Value Management

Creating Customer Value is key for achieving market success. In this course, students will integrate theoretical frameworks, case studies, and interactive discussions to acquire insights and learn to apply different strategies. This includes the application of enabling technologies like Artificial Intelligence. Students will learn to identify, create, and deliver effective value propositions, fostering customer satisfaction and organizational success. Topics covered include understanding customer value, digital marketing for long-term vs. short-term goals, customer lifetime value (CLV), digital customer relationship management (CRM), and digital marketing strategies with a focus on growth hacking.