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“To engage more women in the AI industry, I believe we need to start by highlighting the diversity of roles available. Not all of them are purely technical. AI needs linguists, designers, ethicists, project managers, and many other profiles. Showing that there’s space for different kinds of expertise can make the field feel more accessible. We also need more visible role models: women who are leading, innovating, and mentoring in AI.”

As part of our series about the future of Artificial Intelligence, I had the pleasure of interviewing Paola Tirelli, linguistic AI specialist with RWS Group. Paola is also an MSc in Applied Data Science and AI graduate of OPIT — Open Institute of Technology, a global online educational institution.

With over a decade in translation and project management, Paola is passionate about integrating technology with language services. She considers bridging language barriers and leading teams to success her strength.

Thank you so much for joining us in this interview series! Can you share with us the ‘backstory” of how you decided to pursue this career path in AI?

Mybackground is in linguistics and localization, and I’ve spent years working with translation, quality assurance, and automation tools. I’ve always been fascinated by the intersection of language and technology. The turning point came when I realized I had reached a plateau in my role and felt a strong urge to grow, contribute more meaningfully, and understand the changes reshaping the industry.

That curiosity naturally led me to AI, a space where my linguistic expertise could meet innovation. I began to see how powerful AI could be in solving specific challenges in localization, especially around quality and efficiency. This inspired me to pursue a Master’s in Applied Data Science and AI at OPIT, to deepen my skills and explore how to bridge my domain knowledge with the new tools AI offers.

What lessons can others learn from your story?

It’s never too late to reinvent yourself. You don’t need to have a technical background from the start to enter the AI field. With strong motivation, curiosity, and a willingness to learn, you can go very far.

Embracing your own expertise, whatever it may be, can actually become your greatest asset. AI isn’t just about code and algorithms; it’s about solving real-world problems, and that requires diverse perspectives. If you’re driven by purpose and open to growth, you can not only adapt to change, but you can help shape it.

Can you tell our readers about the most interesting projects you are working on now?

What I find most exciting about my current work is the opportunity to experiment and explore where AI can truly be a game changer in the localization space. I’m particularly interested in projects that would have been unthinkable just a few years ago, initiatives involving massive amounts of data or complex workflows that no client would have considered feasible due to time, cost, or resource constraints. Thanks to AI, we can now approach these challenges in entirely new ways, unlocking value and enabling solutions that were previously out of reach, such as automated terminology extraction or adapting content across different language variants.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I’m especially grateful to the person who would later become my manager, Marina Pantcheva. At the time, I had already started my Master’s at OPIT and was looking for the right direction to apply what I was learning. I knew I wanted to stay within my company, but I wasn’t sure where to focus.

Then I attended a talk she gave on AI. It was clear, engaging, and incredibly inspiring. It felt like a calling. I knew I wanted to work with her and be part of her team. When I eventually joined the AI team, she believed in my potential from the start. She gave me the space to ask questions, explore ideas, and gradually take on more responsibility. That trust and support made all the difference. It helped me grow into this new field with confidence and purpose.

What are the 5 things that most excite you about the AI industry? Why?

· We’re writing the future — AI is still in its early stages, and we don’t yet know the limits of what it can do. Being part of this journey feels like contributing to something truly transformative.

· Unthinkable opportunities are now possible — Tasks that once required enormous manual effort or were simply out of reach due to scale or complexity are now achievable. AI opens doors to projects that were previously unimaginable.

· Access to knowledge like never before — AI enhances how we interact with information, making it faster and more intuitive to explore, learn, and apply knowledge across domains.

· Cross-disciplinarity — AI touches every field, so it’s full of opportunities for people from different backgrounds.

· Problem-solving at scale — AI can help automate tedious tasks and improve decision-making in complex workflows.

What are the 5 things that concern you about the AI industry? Why?

· AI systems are not 100% reliable, and their outputs can sometimes be inaccurate or misleading. This raises questions about how much we can (or should) trust them, especially in high-stakes contexts.

· As we integrate AI into more aspects of our work and lives, there’s a risk of becoming overly reliant on it, potentially at the expense of human judgment, creativity, and critical thinking.

· If we delegate too much to machines, we may gradually lose some of our own cognitive abilities, like problem-solving, memory, or even language skills, simply because we’re not exercising them as much.

· Without clear communication and reskilling strategies, AI can be perceived as a threat rather than a tool. This fear can create resistance and anxiety, especially in industries undergoing rapid transformation.

· From bias in algorithms to the misuse of generative tools, the ethical challenges are real. We need strong frameworks to ensure AI is developed and used responsibly, with transparency and accountability.

As you know, there is an ongoing debate between prominent scientists, (personified as a debate between Elon Musk and Mark Zuckerberg,) about whether advanced AI poses an existential danger to humanity. What is your position about this?

I think it’s important to separate science fiction from science. While I don’t believe current AI poses an existential threat, I do believe that we need to be very intentional about how we develop and use it. The real risks today are more about misuse, bias, and lack of transparency than about a doomsday scenario.

What can be done to prevent such concerns from materializing? And what can be done to assure the public that there is nothing to be concerned about?

Transparency and education are key. We need to involve more people in the conversation; not just engineers, but also linguists, ethicists, teachers, and everyday users. Clear communication about what AI can and cannot do would help build trust. Regulation also has to catch up with the speed of innovation, without stifling it.

As you know, there are not many women in the AI industry. Can you advise what is needed to engage more women into the AI industry?

My perception is slightly different, because I come from the localization industry, where there’s a strong presence of women. So, when I transitioned into AI, I brought with me a sense of belonging and confidence that not everyone may feel when entering a more male-dominated space.

To engage more women in the AI industry, I believe we need to start by highlighting the diversity of roles available. Not all of them are purely technical. AI needs linguists, designers, ethicists, project managers, and many other profiles. Showing that there’s space for different kinds of expertise can make the field feel more accessible. We also need more visible role models: women who are leading, innovating, and mentoring in AI.

Representation matters. When you see someone like you doing something you thought was out of reach, it becomes easier to imagine yourself there too.

What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?

“It’s never too late to be what you might have been,” by George Eliot.

This quote really resonated with me when I decided to shift my career path toward AI. Starting a Master’s in Applied Data Science and AI while working full-time wasn’t easy, but that quote gave me the courage to step into a field that initially felt far from my comfort zone, and to trust that my unique background could actually be a strength, not a limitation.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

If I could start a movement, it would focus on democratizing access to AI education and tools, especially for people from non-technical backgrounds. I truly believe that AI should not be limited to engineers or data scientists. It has the potential to empower professionals from all fields, from linguists to educators to healthcare workers. I’d love to see a world where people feel confident using AI not just as a tool, but as a partner in creativity, problem-solving, and innovation, regardless of their background, gender, or location.

How can our readers further follow your work online?

I usually share updates on LinkedIn: https://www.linkedin.com/in/paola-tirelli-9abbb32a9/

This was very inspiring. Thank you so much for joining us!

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