

For decades, we have used computers to make important decisions in every arena, from business down to our personal lives. Artificial intelligence is the next evolution in computer-based decision-making. Combined with data science, which is the art of processing, extracting, and analyzing data, AI stands to hold a huge influence over our future.
You stand at the cusp of that technological wave. By completing an artificial intelligence and data science course, you develop dual capabilities that put you in the perfect position to enjoy a superb career.
Factors to Consider When Choosing an AI and Data Science Course
You need to know what you’re letting yourself in for before choosing a data science and artificial intelligence course. After all, the course you choose (and its quality) will impact your career prospects. Consider these six factors when making your choice.
1 – Course Content
Both data science and AI are expansive fields that contain a lot of categories and specializations. So, the question you need to ask is does the course cover what I need to know to get the job I want? If it doesn’t, you end up dedicating months (or even years) of your life to a course that brings you no closer to your goals.
2 – Course Duration and Flexibility
Not every student has the luxury of being able to commit full-time to an AI and data science course. Some have work, families, and other commitments to maintain. Ideally, your course should be of an appropriate length for your needs, in addition to offering the flexibility you need to fit your studies around the rest of your life.
3 – Instructor Expertise and Experience
Though data science has been around for decades, AI is still a somewhat nascent field, at least in terms of its modern form. You want to see that your course is created and overseen by people who know what they’re talking about. Do they have direct industry experience? Are their qualifications up to standard? What does your instructor have that makes taking their AI and data science course worthwhile?
4 – Course Fees and Return on Investment
A career in data science is usually strong enough to offer a good return on investment, with European data scientists pulling in an average of €60,815 per year. Throw AI into the mix and you have extra skills that could easily lead you toward six figures. Still, the cost of the course plays a role in your decision, with some courses costing five figures themselves.
5 – Online vs. Offline Courses
Picking between online and offline courses is like playing an arcade game with a guaranteed prize – there’s no way to lose. Your only consideration is what works best for you. Offline courses are great for self-motivated learners who need flexibility. Online courses put you in a classroom environment so you have direct contact with instructors and peers.
6 – Certification and Accreditation
When you finally start applying for jobs, the first thing your potential employer will ask is “Where did this person study their artificial intelligence and data science course?” The answer to that question will impact their decision, meaning your course provider needs to have a solid enough reputation to make their certifications and accreditations worth having.
Top AI and Data Science Courses
There is a metaphorical river of courses, both online and off, that can teach you about artificial intelligence and data science. Here are four of the best.
Course 1 – AI For Business Specialization (University of Pennsylvania via Coursera)
AI, Big Data, and the core concepts behind machine learning combine to create this AI and data science course. Beyond teaching you how to apply these computing concepts in a business setting, AI For Business Specialization digs into the ethics of applying AI fairly inside a business and how these evolving technologies will affect the people you work with, for, and manage.
Key Features
- Direct exposure to industry-hardened professionals who apply the skills you’re learning
- Includes peer-reviewed assessments designed to test your knowledge
- A 100% online course that offers complete flexibility in how you schedule your learning
- No experience in data science or AI required to get started
Pros and Cons
For somebody new to the concepts of AI and data science, this is the perfect course because it starts you out at the beginner level and builds you up from there. It’s flexible, too, with the course providers recommending two hours of learning per week to complete the four-month course. However, the course carries no university credit, so those using it to supplement their existing studies have to make do with the certificate and nothing more.
Course 2 – Machine Learning (Udacity)
Those looking for a budget-conscious artificial intelligence and data science course can rely on Udacity to provide its Machine Learning course at no charge. You’ll need a solid understanding of concepts like linear algebra and probability theory, making this course unsuitable for beginners. But assuming you come prepared, you’ll learn about the main approaches in machine learning (supervised, unsupervised, and reinforcement learning) in a self-paced online environment.
Key Features
- Takes approximately four months to complete, though you can finish at your own pace
- Created and taught by industry experts
- Ideal for building foundational knowledge for future courses related to data science and AI
- Teaches multiple approaches to machine learning
Pros and Cons
The price is certainly right with this course, as you’re getting something very useful at no cost. It’s also an online version of class CS7641, which is taught at Georgia Tech, so the course has real-world credentials behind it. Sadly, its college-based origins don’t mean that you’ll get college credit with the course. It’s also pretty limited to specific forms of machine learning, making it great as an introduction to basic concepts but perhaps not as useful to people who already have some understanding of data science and AI.
Course 3 – Introduction to Artificial Intelligence (AI) (IBM via Coursera)
Quick, intense, and practical are just some of the words we can use to describe this data science and artificial intelligence course. IBM’s experts are clearly masters in the field (they wouldn’t be working for IBM if they weren’t) and they’ve distilled some of the best of their knowledge into this nine-hour completely online course. You’ll learn about the applications of AI in real-world scenarios, start getting to grips with concepts like machine learning and neural networks, and receive direct career advice from your instructors.
Key Features
- Offered by a Fortune 50 company that specializes in AI and data science
- Free enrollment for a self-paced course
- You get direct career advice from people who work in the field
- The course offers a shareable online certificate that looks great on your LinkedIn profile
Pros and Cons
Let’s get the obvious out of the way first – this is an AI and data science course for those who want to learn the fundamentals before building their knowledge in other ways. But it’s the connections that come with the course that make this such a strong contender. Having people from IBM, who already work in the field that interests you, to advise you is great for people who need a route into AI and data science.
Course 4 – Master in Applied Data Science & AI (OPIT)
A Master’s degree allows you to dig deeper into the concepts of AI and data science, with OPIT’s degree being perfect for those in the postgraduate phase who’ve balked at the cost of similar programs. This AI and data science course requires an extensive time investment of between 12 and 18 months, though it’s fully online so you can learn at your own pace. It also counts toward college credits, offering 90 ECTS upon completion.
Key Features
- Completely online so it offers flexibility in terms of how and where you learn
- Provided by an EU-accredited institution to ensure the certification you receive is actually useful
- You get 24/7 access to tutors who can advise you when you’re stuck
- Progressive assessments are favored over “final exams” and other high-pressure tests
Pros and Cons
This artificial intelligence and data science course is the most expensive on the list, clocking in at €6,500 (or €4,950 for early birds). It also requires a BSc in an appropriate field, such as computer science, to start studying. But that investment in both time and money leads you to a course that has full accreditation under the European Qualification Framework and gives you a well-rounded set of skills that set you up for C-Suite positions in your future career.
Tips for Success in AI and Data Science Courses
An AI and data science course could offer the best tutelage in the world but it won’t mean a thing if you’re not applying yourself as a student. These quick tips help you take what you learn further:
- Set clear goals for what you hope to achieve, both within the course and after completion, so you always have a path to follow.
- Don’t take “this course requires x number of hours per week” as given. Practice and set time to study whenever you can to build on your knowledge.
- As valuable as your peers and instructors may be, they’re not the only resources available to you. Engage with online communities and forums to stay up to date on trends in AI and data science.
- Some courses offer direct examples of how what you learn applies to the real world. Others don’t, so you have to seek out (and apply) your learning to real projects yourself.
- Think about what AI looked like five years ago compared to today. This is a continuously evolving field (the same goes for data science), so continued learning is a must once you’ve completed your course.
Combine AI and Data Sciences for Career Advancement
Earlier, we stated that data scientists earn an average of €60,815 per year in Europe. That’s a starting point. Mastery in the fields of AI and data science (which starts with an artificial intelligence and data science course) puts you in a position to work at the C-Suite level in many of today’s businesses. Investing in yourself now, when these fields are still in their growth phase, puts you in the perfect position to take advantage as we see both fields enjoy explosive growth in the future.
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During the Open Institute of Technology’s (OPIT’s) 2025 Graduation Day, we conducted interviews with many recent graduates to understand why they chose OPIT, how they felt about the course, and what advice they might give to others considering studying at OPIT.
Karina is an experienced FinTech professional who is an experienced integration manager, ERP specialist, and business analyst. She was interested in learning AI applications to expand her career possibilities, and she chose OPIT’s MSc in Applied Data Science & AI.
In the interview, Karina discussed why she chose OPIT over other courses of study, the main challenges she faced when completing the course while working full-time, and the kind of support she received from OPIT and other students.
Why Study at OPIT?
Karina explained that she was interested in enhancing her AI skills to take advantage of a major emerging technology in the FinTech field. She said that she was looking for a course that was affordable and that she could manage alongside her current demanding job. Karina noted that she did not have the luxury to take time off to become a full-time student.
She was principally looking at courses in the United States and the United Kingdom. She found that comprehensive courses were expensive, costing upwards of $50,000, and did not always offer flexible study options. Meanwhile, flexible courses that she could complete while working offered excellent individual modules, but didn’t always add up to a coherent whole. This was something that set OPIT apart.
Karina admits that she was initially skeptical when she encountered OPIT because, at the time, it was still very new. OPIT only started offering courses in September 2023, so 2025 was the first cohort of graduates.
Nevertheless, Karina was interested in OPIT’s affordable study options and the flexibility of fully remote learning and part-time options. She said that when she looked into the course, she realized that it aligned very closely with what she was looking for.
In particular, Karina noted that she was always wary of further study because of the level of mathematics required in most computer science courses. She appreciated that OPIT’s course focused on understanding the underlying core principles and the potential applications, rather than the fine programming and mathematical details. This made the course more applicable to her professional life.
OPIT’s MSc in Applied Data Science & AI
The course Karina took was OPIT’s MSc in Applied Data Science & AI. It is a three- to four-term course (13 weeks), which can take between one and two years to complete, depending on the pace you choose and whether you choose the 90 or 120 ECTS option. As well as part-time, there are also regular and fast-track options.
The course is fully online and completed in English, with an accessible tuition fee of €2,250 per term, which is €6,750 for the 90 ECTS course and €9,000 for the 120 ECTS course. Payment plans are available as are scholarships, and discounts are available if you pay the full amount upfront.
It matches foundational tech modules with business application modules to build a strong foundation. It then ends with a term-long research project culminating in a thesis. Internships with industry partners are encouraged and facilitated by OPIT, or professionals can work on projects within their own companies.
Entry requirements include a bachelor’s degree or equivalency in any field, including non-tech fields, and English proficiency to a B2 level.
Faculty members include Pierluigi Casale, a former Data Science and AI Innovation Officer for the European Parliament and Principal Data Scientist at TomTom; Paco Awissi, former VP at PSL Group and an instructor at McGill University; and Marzi Bakhshandeh, a Senior Product Manager at ING.
Challenges and Support
Karina shared that her biggest challenge while studying at OPIT was time management and juggling the heavy learning schedule with her hectic job. She admitted that when balancing the two, there were times when her social life suffered, but it was doable. The key to her success was organization, time management, and the support of the rest of the cohort.
According to Karina, the cohort WhatsApp group was often a lifeline that helped keep her focused and optimistic during challenging times. Sharing challenges with others in the same boat and seeing the example of her peers often helped.
The OPIT Cohort
OPIT has a wide and varied cohort with over 300 students studying remotely from 78 countries around the world. Around 80% of OPIT’s students are already working professionals who are currently employed at top companies in a variety of industries. This includes global tech firms such as Accenture, Cisco, and Broadcom, FinTech companies like UBS, PwC, Deloitte, and the First Bank of Nigeria, and innovative startups and enterprises like Dynatrace, Leonardo, and the Pharo Foundation.
Study Methods
This cohort meets in OPIT’s online classrooms, powered by the Canvas Learning Management System (LMS). One of the world’s leading teaching and learning software, it acts as a virtual hub for all of OPIT’s academic activities, including live lectures and discussion boards. OPIT also uses the same portal to conduct continuous assessments and prepare students before final exams.
If you want to collaborate with other students, there is a collaboration tab where you can set up workrooms, and also an official Slack platform. Students tend to use WhatsApp for other informal communications.
If students need additional support, they can book an appointment with the course coordinator through Canvas to get advice on managing their workload and balancing their commitments. Students also get access to experienced career advisor Mike McCulloch, who can provide expert guidance.
A Supportive Environment
These services and resources create a supportive environment for OPIT students, which Karina says helped her throughout her course of study. Karina suggests organization and leaning into help from the community are the best ways to succeed when studying with OPIT.

In April 2025, Professor Francesco Derchi from the Open Institute of Technology (OPIT) and Chair of OPIT’s Digital Business programs entered the online classroom to talk about the current state of the Metaverse and what companies can do to engage with this technological shift. As an expert in digital marketing, he is well-placed to talk about how brands can leverage the Metaverse to further company goals.
Current State of the Metaverse
Francesco started by exploring what the Metaverse is and the rocky history of its development. Although many associate the term Metaverse with Mark Zuckerberg’s 2021 announcement of Meta’s pivot toward a virtual immersive experience co-created by users, the concept actually existed long before. In his 1992 novel Snow Crash, author Neal Stephenson described a very similar concept, with people using avatars to seamlessly step out of the real world and into a highly connected virtual world.
Zuckerberg’s announcement was not even the start of real Metaverse-like experiences. Released in 2003, Second Life is a virtual world in which multiple users come together and engage through avatars. Participation in Second Life peaked at about one million active users in 2007. Similarly, Minecraft, released in 2011, is a virtual world where users can explore and build, and it offers multiplayer options.
What set Zuckerberg’s vision apart from these earlier iterations is that he imagined a much broader virtual world, with almost limitless creation and interaction possibilities. However, this proved much more difficult in practice.
Both Meta and Microsoft started investing significantly in the Metaverse at around the same time, with Microsoft completing its acquisition of Activision Blizzard – a gaming company that creates virtual world games such as World of Warcraft – in 2023 and working with Epic Games to bring Fortnite to their Xbox cloud gaming platform.
But limited adoption of new Metaverse technology saw both Meta and Microsoft announce major layoffs and cutbacks on their Metaverse investments.
Open Garden Metaverse
One of the major issues for the big Metaverse vision is that it requires an open-garden Metaverse. Matthew Ball defined this kind of Metaverse in his 2022 book:
“A massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communication, and payments.”
This vision requires an open Metaverse, a virtual world beyond any single company’s walled garden that allows interaction across platforms. With the current technology and state of the market, this is believed to be at least 10 years away.
With that in mind, Zuckerberg and Meta have pivoted away from expanding their Metaverse towards delivering devices such as AI glasses with augmented reality capabilities and virtual reality headsets.
Nevertheless, the Metaverse is still expanding today, but within walled garden contexts. Francesco pointed to Pokémon Go and Roblox as examples of Metaverse-esque words with enormous engagement and popularity.
Brands Engaging with the Metaverse: Nike Case Study
What does that mean for brands? Should they ignore the Metaverse until it becomes a more realistic proposition, or should they be establishing their Meta presence now?
Francesco used Nike’s successful approach to Meta engagement to show how brands can leverage the Metaverse today.
He pointed out that this was a strategic move from Nike to protect their brand. As a cultural phenomenon, people will naturally bring their affinity with Nike into the virtual space with them. If Nike doesn’t constantly monitor that presence, they can lose control of it. Rather than see this as a threat, Nike identified it as an opportunity. As people engage more online, their virtual appearance can become even more important than their physical appearance. Therefore, there is a space for Nike to occupy in this virtual world as a cultural icon.
Nike chose an ad hoc approach, going to users where they are and providing experiences within popular existing platforms.
As more than 1.5 million people play Fortnite every day, Nike started there, first selling a variety of virtual shoes that users can buy to kit out their avatars.
Roblox similarly has around 380 million monthly active users, so Nike entered the space and created NIKELAND, a purpose-built virtual area that offers a unique brand experience in the virtual world. For example, during NBA All-Star Week, LeBron James visited NIKELAND, where he coached and engaged with players. During the FIFA World Cup, NIKELAND let users claim two free soccer jerseys to show support for their favorite teams. According to statistics published at the end of 2023, in less than two years, NIKELAND had more than 34.9 million visitors, with over 13.4 billion hours of engagement and $185 million in NFT (non-fungible tokens or unique digital assets) sales.
Final Thoughts
Francesco concluded by discussing that while Nike has been successful in the Metaverse, this is not necessarily a success that will be simple for smaller brands to replicate. Nike was successful in the virtual world because they are a cultural phenomenon, and the Metaverse is a combination of technology and culture.
Therefore, brands today must decide how to engage with the current state of the Metaverse and prepare for its potential future expansion. Because existing Metaverses are walled gardens, brands also need to decide which Metaverses warrant investment or whether it is worth creating their own dedicated platforms. This all comes down to an appetite for risk.
Facing these types of challenges comes down to understanding the business potential of new technologies and making decisions based on risk and opportunity. OPIT’s BSc in Digital Business and MSc in Digital Business and Innovation help develop these skills, with Francesco also serving as program chair.
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