The artificial intelligence market was estimated to be worth $136 billion in 2022, with projections of up to $1,800 billion by the end of the decade. More than a third of companies today implement AI in their business processes, and over 40% will consider doing so in the future.

These whopping numbers testify to the importance, prevalence, and reality of AI in the modern world. If you’re considering an education in AI, you’re looking at a highly rewarding and prosperous future career. But what are the applications of artificial intelligence, and how did it all begin? Let’s start from scratch.

What Is Artificial Intelligence?

Artificial intelligence definition describes AI as a part of computer science that focuses on building programs and software with human intelligence. There are four types of artificial intelligence: the theory of mind, reactive, self-aware, and limited memory.

Reactive AI masters one field, like playing chess, performing a single manufacturing task, and similar. Limited memory machines can gather and remember information and use findings to offer recommendations (hotels, restaurants, etc.).

Theory of mind is a more developed type of AI capable of understanding human emotions. These machines can also take part in social interactions. Finally, self-aware AI is a conscious machine, but its development is reserved for the future.

History of Artificial Intelligence

The concept of artificial intelligence has roots in the 1950s. This was when AI became an academic discipline, and scientists started publishing papers about it. It all started with Alan Turing and his paper about computer machinery and intelligence that introduced basic AI concepts.

Here are some important milestones in the artificial intelligence field:

  • 1952 – Arthur Samuel created a program that taught itself to play checkers.
  • 1955 – John McCarthy’s workshop on AI, where the term was used for the first time.
  • 1961 – First robot worker on a General Motors factory’s assembly line.
  • 1980 – First conference on AI.
  • 1986 – Demonstration of the first driverless car.
  • 1997 – A program beat Gary Kasparov in a legendary chess match, thus becoming the first AI tool to win in a competition over a human.
  • 2000 – Development of a robot that simulates a person’s body movement and human emotions.

AI in the 21st Century

The 21st century has witnessed some of the fastest advancements and applications of artificial intelligence across industries. Robots are becoming more sophisticated, they land on other planets, work in shops, clean, and much more. Global corporations like Facebook, Twitter, Netflix, and others regularly use AI tools in marketing to boost user experience, etc.

We’re also seeing the rise of AI chatbots like ChatGPT that can create content indistinguishable from human content.

Fields Used in Artificial Intelligence

Artificial intelligence relies on the use of numerous technologies:

  • Machine Learning – Making apps and processes that can perform tasks like humans.
  • Natural Language Processing – Training computers to understand words like humans.
  • Computer Vision – Developing tools and programs that can read visual data and take information from it.
  • Robotics – Programming agents to perform tasks in the physical world.

Applications of Artificial Intelligence

Below is an overview of applications of artificial intelligence across industries.

Automation

Any business and sector that relies on automation can use AI tools for faster data processing. By implementing advanced artificial intelligence tools into daily processes, you can save time and resources.

Healthcare

Fraud is common in healthcare. AI in this field is mostly oriented toward lowering the risk of fraud and administrative fees. For example, using AI makes it possible to check insurance claims and find inconsistencies.

Similarly, AI can help advance and finetune medical research, telemedicine, medical training, patient engagement, and support. There’s virtually no aspect of healthcare and medicine that couldn’t benefit from AI.

Business

Businesses across industries benefit from AI to finetune various aspects like the hiring process, threat detection, analytics, task automation, and more. Business owners and managers can make better-informed business decisions with less risk of error.

Education

Modern-day education offers personalized programs tailored to the individual learner’s abilities and goals. By automating tasks with AI tools, teachers can spend more time helping students progress faster in their studies.

Security

Security has never been more important following the rise of web applications, online shopping, and data sharing. With so much sensitive information shared daily, AI can help increase data protection and mitigate hacking attacks and threats. Systems with AI features can diagnose, scan, and detect threats.

Benefits and Challenges of Artificial Intelligence

There are enormous benefits of AI applications that can revolutionize any industry. Here are just some of them:

Automation and Increased Efficiency

AI helps streamline repetitive tasks, automate processes, and boost work efficiency. This characteristic of AI is already visible in all industries, and the use of programming languages like R and Python makes it all possible.

Improved Decision Making

Stakeholders can use AI to analyze immense amounts of data (with millions or billions of pieces of information) and make better-informed business decisions. Compare this to limited data analysis of the past, where researchers only had access to local documents or libraries, and you can understand how AI empowers present-day business owners.

Cost Savings

By automating tasks and streamlining processes, businesses also spend less money. Savings in terms of energy, extra work hour costs, materials, and even HR are significant. When you use AI right, you can turn almost any project into reality with minimal cost.

Challenges of AI

Despite the numerous benefits, AI also comes with a few challenges:

Data Privacy and Security

All AI developments take place online. The web still lacks proper laws on data protection and privacy, and it’s highly possible that user data is being used without consent in AI projects worldwide. Until strict laws are enacted, AI will continue to pose a threat to data privacy.

Algorithmic Bias

Algorithms today assist humans in decision-making. Stakeholders and regular users rely on data provided by AI tools to complete or approach tasks and even form new beliefs and behaviors. Poorly trained machines can encourage human biases, which can be especially harmful.

Job Less

AI is developing at the speed of light. Many tools are already replacing human labor in both the physical and digital worlds. A question remains to what degree machines will overtake the labor market in the future.

Artificial Intelligence Examples

Let’s look at real-world examples of artificial intelligence across applications and industries.

Virtual Assistants

Apple was the first company to introduce a virtual assistant based on AI. We know the tool today by the name of Siri. Numerous other companies like Amazon and Google have followed suit, so now we have Alexa, Google Assistant, and many other AI talking assistants.

Recommendation Systems

Users today find it ever more challenging to resist addictive content online. We’re often glued to our phones because our Instagram feed keeps suggesting must-watch Reels. The same goes for Netflix and its binge-worthy shows. These platforms use AI to enhance their recommendation system and offer ads, TV shows, or videos you love.

Shopping on Amazon works in a similar fashion. Even Spotify uses AI to offer audio recommendations to customers. It relies on your previous search history, liked content, and similar data to provide new suggestions.

Autonomous Vehicles

New-age vehicles powered by AI have sophisticated systems that make commuting easier than ever. Tesla’s latest AI software can collect information in real-time from the multiple cameras on the vehicles. The AI makes a 3D map with roads, obstacles, traffic lights, and other elements to make your ride safer.

Waymo has a similar system of lidar sensors around the vehicles that send pulsations around the car and offer an overview of the car’s surroundings.

Fraud Detection

Banks and credit card companies implement AI algorithms to prevent fraud. Advanced software helps these companies understand their customers and prevent non-authorized users from making payments or completing other unauthorized actions.

Image and Voice Recognition

If you have a newer smartphone, you’re already familiar with Face ID and voice assistant tools. These are built on basic AI principles and are being integrated into broader systems like vehicles, vending machines, home appliances, and more.

Deep Learning

Artificial intelligence encompasses both deep learning and machine learning. Machine learning encompasses deep learning and uses algorithms that learn from data, explore patterns, and predict outputs.

Deep learning relies on sophisticated neural networks similar to the networks in the human brain. Deep learning specialists use these neural networks to pinpoint patterns in large data sets.

Artificial Intelligence Continues to Grow and Develop

Although predicting the future is impossible, numerous AI specialists expect to see further development in this computer science discipline. More businesses will start implementing AI and we’ll see more autonomous vehicles and smarter robotics. That said, it’s increasingly important to take into account ethical considerations. As long as we use AI ethically, there’s no danger to our social interactions and privacy.

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Agenda Digitale: The Five Pillars of the Cloud According to NIST – A Compass for Businesses and Public Administrations
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Jun 26, 2025 7 min read

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By Lokesh Vij, Professor of Cloud Computing Infrastructure, Cloud Development, Cloud Computing Automation and Ops and Cloud Data Stacks at OPIT – Open Institute of Technology

NIST identifies five key characteristics of cloud computing: on-demand self-service, network access, resource pooling, elasticity, and metered service. These pillars explain the success of the global cloud market of 912 billion in 2025

In less than twenty years, the cloud has gone from a curiosity to an indispensable infrastructure. According to Precedence Research, the global market will reach 912 billion dollars in 2025 and will exceed 5.1 trillion in 2034. In Europe, the expected spending for 2025 will be almost 202 billion dollars. At the base of this success are five characteristics, identified by the NIST (National Institute of Standards and Technology): on-demand self-service, network access, shared resource pool, elasticity and measured service.

Understanding them means understanding why the cloud is the engine of digital transformation.

On-demand self-service: instant provisioning

The journey through the five pillars starts with the ability to put IT in the hands of users.

Without instant provisioning, the other benefits of the cloud remain potential. Users can turn resources on and off with a click or via API, without tickets or waiting. Provisioning a VM, database, or Kubernetes cluster takes seconds, not weeks, reducing time to market and encouraging continuous experimentation. A DevOps team that releases microservices multiple times a day or a fintech that tests dozens of credit-scoring models in parallel benefit from this immediacy. In OPIT labs, students create complete Kubernetes environments in two minutes, run load tests, and tear them down as soon as they’re done, paying only for the actual minutes.

Similarly, a biomedical research group can temporarily allocate hundreds of GPUs to train a deep-learning model and release them immediately afterwards, without tying up capital in hardware that will age rapidly. This flexibility allows the user to adapt resources to their needs in real time. There are no hard and fast constraints: you can activate a single machine and deactivate it when it is no longer needed, or start dozens of extra instances for a limited time and then release them. You only pay for what you actually use, without waste.

Wide network access: applications that follow the user everywhere

Once access to resources is made instantaneous, it is necessary to ensure that these resources are accessible from any location and device, maintaining a uniform user experience. The cloud lives on the network and guarantees ubiquity and independence from the device.

A web app based on HTTP/S can be used from a laptop, tablet or smartphone, without the user knowing where the containers are running. Geographic transparency allows for multi-channel strategies: you start a purchase on your phone and complete it on your desktop without interruptions. For the PA, this means providing digital identities everywhere, for the private sector, offering 24/7 customer service.

Broad access moves security from the physical perimeter to the digital identity and introduces zero-trust architecture, where every request is authenticated and authorized regardless of the user’s location.

All you need is a network connection to use the resources: from the office, from home or on the move, from computers and mobile devices. Access is independent of the platform used and occurs via standard web protocols and interfaces, ensuring interoperability.

Shared Resource Pools: The Economy of Scale of Multi-Tenancy

Ubiquitous access would be prohibitive without a sustainable economic model. This is where infrastructure sharing comes in.

The cloud provider’s infrastructure aggregates and shares computational resources among multiple users according to a multi-tenant model. The economies of scale of hyperscale data centers reduce costs and emissions, putting cutting-edge technologies within the reach of startups and SMBs.

Pooling centralizes patching, security, and capacity planning, freeing IT teams from repetitive tasks and reducing the company’s carbon footprint. Providers reinvest energy savings in next-generation hardware and immersion cooling research programs, amplifying the collective benefit.

Rapid Elasticity: Scaling at the Speed ​​of Business

Sharing resources is only effective if their allocation follows business demand in real time. With elasticity, the infrastructure expands or reduces resources in minutes following the load. The system behaves like a rubber band: if more power or more instances are needed to deal with a traffic spike, it automatically scales in real time; when demand drops, the additional resources are deactivated just as quickly.

This flexibility seems to offer unlimited resources. In practice, a company no longer has to buy excess servers to cover peaks in demand (which would remain unused during periods of low activity), but can obtain additional capacity from the cloud only when needed. The economic advantage is considerable: large initial investments are avoided and only the capacity actually used during peak periods is paid for.

In the OPIT cloud automation lab, students simulate a streaming platform that creates new Kubernetes pods as viewers increase and deletes them when the audience drops: a concrete example of balancing user experience and cost control. The effect is twofold: the user does not suffer slowdowns and the company avoids tying up capital in underutilized servers.

Metered Service: Transparency and Cost Governance

The dynamic scale generated by elasticity requires precise visibility into consumption and expenses : without measurement there is no governance. Metering makes every second of CPU, every gigabyte and every API call visible. Every consumption parameter is tracked and made available in transparent reports.

This data enables pay-per-use pricing , i.e. charges proportional to actual usage. For the customer, this translates into variable costs: you only pay for the resources actually consumed. Transparency helps you plan your budget: thanks to real-time data, it is easier to optimize expenses, for example by turning off unused resources. This eliminates unnecessary fixed costs, encouraging efficient use of resources.

The systemic value of the five pillars

When the five pillars work together, the effect is multiplier . Self-service and elasticity enable rapid response to workload changes, increasing or decreasing resources in real time, and fuel continuous experimentation; ubiquitous access and pooling provide global scalability; measurement ensures economic and environmental sustainability.

It is no surprise that the Italian market will grow from $12.4 billion in 2025 to $31.7 billion in 2030 with a CAGR of 20.6%. Manufacturers and retailers are migrating mission-critical loads to cloud-native platforms , gaining real-time data insights and reducing time to value .

From the laboratory to the business strategy

From theory to practice: the NIST pillars become a compass for the digital transformation of companies and Public Administration. In the classroom, we start with concrete exercises – such as the stress test of a video platform – to demonstrate the real impact of the five pillars on performance, costs and environmental KPIs.

The same approach can guide CIOs and innovators: if processes, governance and culture embody self-service, ubiquity, pooling, elasticity and measurement, the organization is ready to capture the full value of the cloud. Otherwise, it is necessary to recalibrate the strategy by investing in training, pilot projects and partnerships with providers. The NIST pillars thus confirm themselves not only as a classification model, but as the toolbox with which to build data-driven and sustainable enterprises.

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ChatGPT Action Figures & Responsible Artificial Intelligence
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Jun 23, 2025 6 min read

You’ve probably seen two of the most recent popular social media trends. The first is creating and posting your personalized action figure version of yourself, complete with personalized accessories, from a yoga mat to your favorite musical instrument. There is also the Studio Ghibli trend, which creates an image of you in the style of a character from one of the animation studio’s popular films.

Both of these are possible thanks to OpenAI’s GPT-4o-powered image generator. But what are you risking when you upload a picture to generate this kind of content? More than you might imagine, according to Tom Vazdar, chair of cybersecurity at the Open Institute of Technology (OPIT), in a recent interview with Wired. Let’s take a closer look at the risks and how this issue ties into the issue of responsible artificial intelligence.

Uploading Your Image

To get a personalized image of yourself back from ChatGPT, you need to upload an actual photo, or potentially multiple images, and tell ChatGPT what you want. But in addition to using your image to generate content for you, OpenAI could also be using your willingly submitted image to help train its AI model. Vazdar, who is also CEO and AI & Cybersecurity Strategist at Riskoria and a board member for the Croatian AI Association, says that this kind of content is “a gold mine for training generative models,” but you have limited power over how that image is integrated into their training strategy.

Plus, you are uploading much more than just an image of yourself. Vazdar reminds us that we are handing over “an entire bundle of metadata.” This includes the EXIF data attached to the image, such as exactly when and where the photo was taken. And your photo may have more content in it than you imagine, with the background – including people, landmarks, and objects – also able to be tied to that time and place.

In addition to this, OpenAI also collects data about the device that you are using to engage with the platform, and, according to Vazdar, “There’s also behavioral data, such as what you typed, what kind of image you asked for, how you interacted with the interface and the frequency of those actions.”

After all that, OpenAI knows a lot about you, and soon, so could their AI model, because it is studying you.

How OpenAI Uses Your Data

OpenAI claims that they did not orchestrate these social media trends simply to get training data for their AI, and that’s almost certainly true. But they also aren’t denying that access to that freely uploaded data is a bonus. As Vazdar points out, “This trend, whether by design or a convenient opportunity, is providing the company with massive volumes of fresh, high-quality facial data from diverse age groups, ethnicities, and geographies.”

OpenAI isn’t the only company using your data to train its AI. Meta recently updated its privacy policy to allow the company to use your personal information on Meta-related services, such as Facebook, Instagram, and WhatsApp, to train its AI. While it is possible to opt-out, Meta isn’t advertising that fact or making it easy, which means that most users are sharing their data by default.

You can also control what happens with your data when using ChatGPT. Again, while not well publicized, you can use ChatGPT’s self-service tools to access, export, and delete your personal information, and opt out of having your content used to improve OpenAI’s model. Nevertheless, even if you choose these options, it is still worth it to strip data like location and time from images before uploading them and to consider the privacy of any images, including people and objects in the background, before sharing.

Are Data Protection Laws Keeping Up?

OpenAI and Meta need to provide these kinds of opt-outs due to data protection laws, such as GDPR in the EU and the UK. GDPR gives you the right to access or delete your data, and the use of biometric data requires your explicit consent. However, your photo only becomes biometric data when it is processed using a specific technical measure that allows for the unique identification of an individual.

But just because ChatGPT is not using this technology, doesn’t mean that ChatGPT can’t learn a lot about you from your images.

AI and Ethics Concerns

But you might wonder, “Isn’t it a good thing that AI is being trained using a diverse range of photos?” After all, there have been widespread reports in the past of AI struggling to recognize black faces because they have been trained mostly on white faces. Similarly, there have been reports of bias within AI due to the information it receives. Doesn’t sharing from a wide range of users help combat that? Yes, but there is so much more that could be done with that data without your knowledge or consent.

One of the biggest risks is that the data can be manipulated for marketing purposes, not just to get you to buy products, but also potentially to manipulate behavior. Take, for instance, the Cambridge Analytica scandal, which saw AI used to manipulate voters and the proliferation of deepfakes sharing false news.

Vazdar believes that AI should be used to promote human freedom and autonomy, not threaten it. It should be something that benefits humanity in the broadest possible sense, and not just those with the power to develop and profit from AI.

Responsible Artificial Intelligence

OPIT’s Master’s in Responsible AI combines technical expertise with a focus on the ethical implications of AI, diving into questions such as this one. Focusing on real-world applications, the course considers sustainable AI, environmental impact, ethical considerations, and social responsibility.

Completed over three or four 13-week terms, it starts with a foundation in technical artificial intelligence and then moves on to advanced AI applications. Students finish with a Capstone project, which sees them apply what they have learned to real-world problems.

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